Crisis. Cash transformer. Martine Clerckx Associate Director, Wide the Value Factory

1,003 views
887 views

Published on

In the Western world, crisis has now taken the place of ancient gods and drive humans to necessary changes. Martine will demonstrate that several loop-holes exist side by side for many years and that people as citizen and consumers propose to turn strategies of avoidances into armament strategies.

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,003
On SlideShare
0
From Embeds
0
Number of Embeds
263
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Crisis. Cash transformer. Martine Clerckx Associate Director, Wide the Value Factory

  1. 1. + The Strategic Societal Institute BMMA Money. Transforming agent 28 Février 2012
  2. 2. Summary •  Money •  Escapism strategies •  Upcoming strategies •  Impact on communication strategy E=MC4 •  Case study: Kinect
  3. 3. Happiness Degrowth Empathy Free Network Richistan
  4. 4. Happiness Degrowth Empathy Free Network Richistan My position is that happiness is the ultimate good and that all other goods are good because of the way they contribute to happiness
  5. 5. Happiness Degrowth Empathy Free Network Richistan
  6. 6. Happiness Degrowth Empathy Free Network Richistan
  7. 7. Happiness Degrowth Empathy Free Network Richistan
  8. 8. Happiness Degrowth Empathy Free Network Richistan
  9. 9. Happiness Degrowth Empathy Free Network Richistan
  10. 10. Happiness Degrowth Empathy Free Network Richistan
  11. 11. Happiness Degrowth Empathy Free Network Richistan
  12. 12. Happiness Degrowth Empathy Free Network Richistan
  13. 13. Happiness Degrowth Empathy Free Network Richistan
  14. 14. Happiness Degrowth Empathy Free Network Richistan
  15. 15. Happiness Degrowth Empathy Free Network Richistan
  16. 16. Happiness Degrowth Empathy Free Network Richistan
  17. 17. Happiness Degrowth Empathy Free Network Richistan Happiness •  Happiness is the new placebo Degrowth •  Degrowth is becoming a scare Empathy •  Empathy has to reflect reality principles
  18. 18. + Upcoming strategies
  19. 19. Happiness Degrowth Empathy Free Network Richistan
  20. 20. Happiness Degrowth Empathy Free Network Richistan
  21. 21. Happiness Degrowth Empathy Free Network Richistan
  22. 22. Happiness Degrowth Empathy Free Network Richistan For the typical member of Gen Y, as well as the soon-to-be working age Millennials, the typical behaviour patterns of immediate pleasure seeking, multitasking and low boredom thresholds (typically all summed into the phrase instant on) makes slashing particularly appealing
  23. 23. Happiness Degrowth Empathy Free Network Richistan
  24. 24. Happiness Degrowth Empathy Free Network Richistan
  25. 25. Happiness Degrowth Empathy Free Network Richistan
  26. 26. Happiness Degrowth Empathy Free Network Richistan
  27. 27. Happiness Degrowth Empathy Free Network Richistan
  28. 28. Happiness Degrowth Empathy Free Network Richistan
  29. 29. Happiness Degrowth Empathy Free Network Richistan
  30. 30. Happiness Degrowth Empathy Free Network Richistan
  31. 31. Happiness Degrowth Empathy Free Network Richistan
  32. 32. Happiness Degrowth Empathy Free Network Richistan
  33. 33. Happiness Degrowth Empathy Free Network Richistan
  34. 34. Happiness Degrowth Empathy Free Network Richistan Free •  Free rules Network •  Friendship is being merchandised Richistan •  Luxury is the new blanket
  35. 35. Happiness Degrowth Empathy Free Network Richistan
  36. 36. Happiness Degrowth Empathy Free Network Richistan
  37. 37. Happiness Degrowth Empathy Free Network Richistan
  38. 38. Happiness Degrowth Empathy Free Network Richistan Today it is not about value for money anymore Communication is not about how much you spend
  39. 39. Happiness Degrowth Empathy Free Network Richistan
  40. 40. The revised equationPleasure= Transformation x Access
  41. 41. +
  42. 42. Engagement = Massmotivation x Content x Connection x Collaboration x Citizenship

×