Crisis. Cash transformer. Martine Clerckx Associate Director, Wide the Value Factory

1. + The Strategic Societal Institute BMMA Money. Transforming agent 28 Février 2012

2. Summary •  Money •  Escapism strategies •  Upcoming strategies •  Impact on communication strategy E=MC4 •  Case study: Kinect

8. Happiness Degrowth Empathy Free Network Richistan

9. Happiness Degrowth Empathy Free Network Richistan My position is that happiness is the ultimate good and that all other goods are good because of the way they contribute to happiness

22. Happiness Degrowth Empathy Free Network Richistan Happiness •  Happiness is the new placebo Degrowth •  Degrowth is becoming a scare Empathy •  Empathy has to reflect reality principles

23. + Upcoming strategies

27. Happiness Degrowth Empathy Free Network Richistan For the typical member of Gen Y, as well as the soon-to-be working age Millennials, the typical behaviour patterns of immediate pleasure seeking, multitasking and low boredom thresholds (typically all summed into the phrase 'instant on') makes slashing particularly appealing

39. Happiness Degrowth Empathy Free Network Richistan Free •  Free rules Network •  Friendship is being merchandised Richistan •  Luxury is the new blanket

43. Happiness Degrowth Empathy Free Network Richistan Today it is not about value for money anymore Communication is not about how much you spend

45. The revised equation Pleasure= Transformation x Access

47. Engagement = Massmotivation x Content x Connection x Collaboration x Citizenship

Crisis. Cash transformer. Martine Clerckx Associate Director, Wide the Value Factory

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Crisis. Cash transformer. Martine Clerckx Associate Director, Wide the Value Factory