Zack Sandor-Kerr, an intern at Burson-Marsteller Australia, reinterpreted a 1963 memo from B-M co-founder Bill Marsteller and applied it to social media. This presentation is based on his work.

1. How to Get
Promoted
Advice from the past on using social
media

2. Where it all began…
In 1963, Bill Marsteller wrote a memo to his
employees
Just another memo.
Until…

3. Where it all began…
In 2010 an intern at Burson-Marsteller in
Australia found the memo.
And read it.
And saw something more.
And gave us this interpretation…

4. Be loyal
Don’t just be loyal to me or to the
company as a name, but to the people
who make up the company.

5. Be loyal
Don’t just be loyal to me or to the
company as a name, but to the people
who make up the company.

6. Reserve your
opinion of people
good or bad, until you’ve observed
them and lived with them long enough
to be sure you’re right.

7. Reserve your
opinion of people
good or bad, until you’ve observed
them and lived with them long enough
to be sure you’re right.

8. Quit worrying
about your competition.
The only real competitor you will ever have is
yourself. Remember, I don’t pick our leaders; the
followers do.

9. Quit worrying
about your competition.
The only real competitor you will ever have is
yourself. Remember, I don’t pick our leaders; the
followers do.

10. Look for
the best
in others and remember all of us
have more weaknesses than we
see in ourselves.

11. Look for
the best
in others and remember all of us
have more weaknesses than we
see in ourselves.

12. Be interested
in the other person’s job.
Make suggestions humbly. Ask advice.
Build up your associates – to each other,
to media reps and editors, to friends,
neighbours, your family and visitors
from our other offices.

13. Be interested
in the other person’s job.
Make suggestions humbly. Ask advice.
Build up your associates – to each other,
to media reps and editors, to friends,
neighbours, your family and visitors
from our other offices.

14. Don’t waste
your ability
Write articles, make speeches.
Stand out from the crowd or be
lost in the crowd.

15. Don’t waste
your ability
Write articles, make speeches.
Stand out from the crowd or be
lost in the crowd.

16. If you have problems, doubts or suggestions
about the management of this business,
go to the
management
with your comments, not the guy at the next
desk. He can’t do anything about it.

17. If you have problems, doubts or suggestions
about the management of this business,
go to the
management
with your comments, not the guy at the next
desk. He can’t do anything about it.

18. Never quit creating.
The world is run by creative people.

19. Never quit creating.
The world is run by creative people.

20. Other people
like a
compliment
as much as you do.

21. Other people
like a
compliment
as much as you do.

22. Don’t get
discouraged
Look back at your progress, account by
account, job by job, person by person.
Thousands of good novels were never
written because the author got bored or
discouraged after the first chapter.

23. Don’t get
discouraged
Look back at your progress, account by
account, job by job, person by person.
Thousands of good novels were never
written because the author got bored or
discouraged after the first chapter.

24. Put a
“Pride”
file in
your desk
This is a file of the jobs you have done that you’re really,
really proud of. See how fast you can make it grow. Review it
from time to time and to see if the oldest entries look ordinary
to you. Great performers grow.

25. Put a
“Pride”
file in
your desk
This is a file of the jobs you have done that you’re really,
really proud of. See how fast you can make it grow. Review it
from time to time and to see if the oldest entries look ordinary
to you. Great performers grow.

26. Never lose your
sense of humour

27. Never lose your
sense of humour

28. Don’t take
yourself
too
seriously

29. Don’t take
yourself
too
seriously

30. Hang on to your
humility

31. Hang on to your
humility

32. Remember,
almost no
one holds a
confidence
It’s human nature to pass along stories. Be
sure when you tell tales about someone
else that you’re willing to have the
subject get the story second-hand,
credited to you.

33. Remember,
almost no
one holds a
confidence
It’s human nature to pass along stories. Be
sure when you tell tales about someone
else that you’re willing to have the
subject get the story second-hand,
credited to you.

34. You think you are able.
I think you are able. When other then you’re
people around you begin saying
so, unsolicited... promotable

35. You think you are able.
I think you are able. When other then you’re
people around you begin saying
so, unsolicited... promotable

36. How to Get
Promoted
Advice from the past on using social
media
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