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              Burson-Marsteller
                Asia-Pacific

               Social Media
                #Infographics
                        H1 2011

                        August 2011




                    www.twitter.com/BMAsiaPacific
                       www.Burson-Marsteller.Asia
                 www.facebook.com/BursonMarsteller.Asia
Welcome

1    Asia-Pacific
2    Australia
3    China
4    Hong Kong
5    India
6    Indonesia
7    Japan
8    Malaysia
9    Philippines
10   Singapore
11   South Korea
12   Taiwan
13   Thailand
14   Vietnam

     References
     About Burson-Marsteller Asia-Pacific
     Further Info




        www.twitter.com/BMAsiaPacific
           www.Burson-Marsteller.Asia
     www.facebook.com/BursonMarsteller.Asia
WELCOME
                   The Asia-Pacific region’s rapid uptake of digital
                   media and its sheer diversity of digital platforms
                   and communities is a truly breathtaking
                   phenomenon. In the last few years, with online and
                   mobile penetration increasing rapidly across all
                   Asian markets, and consumers spending more
                   time creating, consuming and sharing information,
                   the Asia-Pacific region has been one of the fastest-
                   growing digital landscapes in the world.

Indeed, as Asian digital communities – from Chennai to Chengdu to
Cairns – increasingly spend time consuming information and dynamic
content from online sources, we are witnessing a shift in magnitude in
how companies need to plan and manage communications for the
future. The possibilities are exciting. Identifying digital influencers and
engaging with online social communities has fast become the ‘new
normal’ at Burson-Marsteller in Asia-Pacific.

Our region’s diversity is staggering, with 2,000 spoken languages, and
a myriad of ethnicities, faces, nationalities and geographic landscapes.
Perhaps no other continent on this planet is quite as dynamic, and
Asia-Pacific’s digital landscape mirrors the momentum towards social
media.

As the digital infographics presented in this booklet show, the
penetration, platforms and social networks are different in each of our
Asia-Pacific markets. One fact is consistent though – digital is here to
stay.

I hope you enjoy our Internet landscape infographics compilation –
the first of many efforts to share insights and perspectives on the
game-changing ideas and topics that fascinate and inspire us during
these exciting times.




Bob Pickard
President & CEO
Burson-Marsteller, Asia-Pacific
1
2
3
4
5
6
7
8
9
10
11
13
12
14
REFERENCES

Sources:   Google Ad Planner
           www.internetworldstats.com
           www.checkfacebook.com
           media reports

Note:      Google Ad Planner does not include
           Google.com and local Google search sites

More at:   www.bursonmarsteller.asia

           www.slideshare.net/bmasia
ABOUT
Burson-Marsteller Asia-Pacific is the leading
consultancy for organizations communicating in Asia-
Pacific and internationally. With a presence in the region
dating back to 1973, Burson-Marsteller Asia-Pacific
today includes 30 offices and affiliates in 16 countries
integrated seamlessly into a global network operating
in 98 countries.

Our Evidence-Based approach to communications
provides our clients with effective, data-driven
programs delivered through multiple channels and
focused on tangible, measurable results.

B-M Digital is Burson-Marsteller Asia-Pacific’s digital and
social media marketing capability. B-M Digital enables
organizations to utilize social media and word of mouth
in an integrated, sustainable and measurable manner.

D/BM is Burson-Marsteller’s integrated digital and
social media influencer practice for China. D/BM
supports clients by monitoring digital influencers and
communities, by nurturing brand advocates, and by
creating programs and campaigns that enable
reputation and business.




                  twitter.com/BMAsiaPacific
                    Burson-Marsteller.Asia
             facebook.com/BursonMarsteller.Asia
FURTHER INFO

About this booklet, please
contact



Albert Pereira                    Gosuke Kumamura
albert.pereira@bm.com             gosuke.kumamura@bm.com



Charlie Pownall                   Zaheer Nooruddin
charles.pownall@bm.com            zaheer.nooruddin@bm.com




                                  .




                 www.twitter.com/BMAsiaPacific
                    www.Burson-Marsteller.Asia
              www.facebook.com/BursonMarsteller.Asia
Burson-Marsteller
   Asia-Pacific

  Social Media
  #Infographics
          H1 2011

          August 2011




     www.twitter.com/BMAsiaPacific
        www.Burson-Marsteller.Asia
  www.facebook.com/BursonMarsteller.Asia

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B-M Asia-Pacific Social Media Infographics Booklet_Aug2011

  • 1. Version 1.1 Burson-Marsteller Asia-Pacific Social Media #Infographics H1 2011 August 2011 www.twitter.com/BMAsiaPacific www.Burson-Marsteller.Asia www.facebook.com/BursonMarsteller.Asia
  • 2. Welcome 1 Asia-Pacific 2 Australia 3 China 4 Hong Kong 5 India 6 Indonesia 7 Japan 8 Malaysia 9 Philippines 10 Singapore 11 South Korea 12 Taiwan 13 Thailand 14 Vietnam References About Burson-Marsteller Asia-Pacific Further Info www.twitter.com/BMAsiaPacific www.Burson-Marsteller.Asia www.facebook.com/BursonMarsteller.Asia
  • 3. WELCOME The Asia-Pacific region’s rapid uptake of digital media and its sheer diversity of digital platforms and communities is a truly breathtaking phenomenon. In the last few years, with online and mobile penetration increasing rapidly across all Asian markets, and consumers spending more time creating, consuming and sharing information, the Asia-Pacific region has been one of the fastest- growing digital landscapes in the world. Indeed, as Asian digital communities – from Chennai to Chengdu to Cairns – increasingly spend time consuming information and dynamic content from online sources, we are witnessing a shift in magnitude in how companies need to plan and manage communications for the future. The possibilities are exciting. Identifying digital influencers and engaging with online social communities has fast become the ‘new normal’ at Burson-Marsteller in Asia-Pacific. Our region’s diversity is staggering, with 2,000 spoken languages, and a myriad of ethnicities, faces, nationalities and geographic landscapes. Perhaps no other continent on this planet is quite as dynamic, and Asia-Pacific’s digital landscape mirrors the momentum towards social media. As the digital infographics presented in this booklet show, the penetration, platforms and social networks are different in each of our Asia-Pacific markets. One fact is consistent though – digital is here to stay. I hope you enjoy our Internet landscape infographics compilation – the first of many efforts to share insights and perspectives on the game-changing ideas and topics that fascinate and inspire us during these exciting times. Bob Pickard President & CEO Burson-Marsteller, Asia-Pacific
  • 4. 1
  • 5.
  • 6. 2
  • 7. 3
  • 8. 4
  • 9. 5
  • 10. 6
  • 11. 7
  • 12. 8
  • 13. 9
  • 14. 10
  • 15. 11
  • 16. 13
  • 17. 12
  • 18. 14
  • 19. REFERENCES Sources: Google Ad Planner www.internetworldstats.com www.checkfacebook.com media reports Note: Google Ad Planner does not include Google.com and local Google search sites More at: www.bursonmarsteller.asia www.slideshare.net/bmasia
  • 20. ABOUT Burson-Marsteller Asia-Pacific is the leading consultancy for organizations communicating in Asia- Pacific and internationally. With a presence in the region dating back to 1973, Burson-Marsteller Asia-Pacific today includes 30 offices and affiliates in 16 countries integrated seamlessly into a global network operating in 98 countries. Our Evidence-Based approach to communications provides our clients with effective, data-driven programs delivered through multiple channels and focused on tangible, measurable results. B-M Digital is Burson-Marsteller Asia-Pacific’s digital and social media marketing capability. B-M Digital enables organizations to utilize social media and word of mouth in an integrated, sustainable and measurable manner. D/BM is Burson-Marsteller’s integrated digital and social media influencer practice for China. D/BM supports clients by monitoring digital influencers and communities, by nurturing brand advocates, and by creating programs and campaigns that enable reputation and business. twitter.com/BMAsiaPacific Burson-Marsteller.Asia facebook.com/BursonMarsteller.Asia
  • 21. FURTHER INFO About this booklet, please contact Albert Pereira Gosuke Kumamura albert.pereira@bm.com gosuke.kumamura@bm.com Charlie Pownall Zaheer Nooruddin charles.pownall@bm.com zaheer.nooruddin@bm.com . www.twitter.com/BMAsiaPacific www.Burson-Marsteller.Asia www.facebook.com/BursonMarsteller.Asia
  • 22. Burson-Marsteller Asia-Pacific Social Media #Infographics H1 2011 August 2011 www.twitter.com/BMAsiaPacific www.Burson-Marsteller.Asia www.facebook.com/BursonMarsteller.Asia