1. Case Study – Education
Sikkim Manipal University – Virtual Brochure
• Sikkim Manipal University wanted to engage with
their TG to build lead generation
• An Mbrochure on Distance Education or Online
Learning primarily aimed at making learning
accessible to one and all
• Innovative method of propagating info on the
various courses offered
• For a wider student network reach
An Mbrochure was developed that contained info
on the university & courses offered
BluFi was deployed across Cafe Coffee Day & Barista
outlets to enable students download the Mbrochure
Enabled users to register themselves with the
university
A call-for-action through which users could talk to
the University counselors
 30,000+ engagements were deployed across a
record 2 weeks!
 A first-of-its-kind ‘Virtual Brochure’ delivered
Free-of-cost on users’ mobiles
 Multiple features of the Mbrochure at users’
fingertips
 Simple, easy-to-use user interface
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2. Case Study – Education
 Both Brand building and Response generation at
the same time delivering superior ROI
 Our proprietary BluFi network was used to
distribute the Mbrochure
 New technology with simple user experience
enhanced the quality of engagements
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