Case Study – Education                Sikkim Manipal University – Virtual Brochure                         • Sikkim Manipa...
Case Study – Education                          Both Brand building and Response generation at                           ...
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Sikkim Manipal University – Virtual Brochure

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Sikkim Manipal University – Virtual Brochure

  1. 1. Case Study – Education Sikkim Manipal University – Virtual Brochure • Sikkim Manipal University wanted to engage with their TG to build lead generation • An Mbrochure on Distance Education or Online Learning primarily aimed at making learning accessible to one and all • Innovative method of propagating info on the various courses offered • For a wider student network reach An Mbrochure was developed that contained info on the university & courses offered BluFi was deployed across Cafe Coffee Day & Barista outlets to enable students download the Mbrochure Enabled users to register themselves with the university A call-for-action through which users could talk to the University counselors  30,000+ engagements were deployed across a record 2 weeks!  A first-of-its-kind ‘Virtual Brochure’ delivered Free-of-cost on users’ mobiles  Multiple features of the Mbrochure at users’ fingertips  Simple, easy-to-use user interfacehttp://telibrahma.com/ Follow us on http://facebook.com/intaract
  2. 2. Case Study – Education  Both Brand building and Response generation at the same time delivering superior ROI  Our proprietary BluFi network was used to distribute the Mbrochure  New technology with simple user experience enhanced the quality of engagementshttp://telibrahma.com/ Follow us on http://facebook.com/intaract

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