An online marketing strategy that can help you successfully stay a step ahead of your audience is by analysis and using customer behavior history to your advantage.

1. 3 Ways
MarketersCan Use
Customer Behavior
History

2. Online marketing has a lot to do with
creating engaging content. An online
marketing strategy that can help you
successfully stay a step ahead of your
audience is by analysis and using
customer behavior history to your
advantage. Predict their next move in
these 3 ways:

3. 1.) Search to landing page
Online marketing teams understand the love-
hate relationship that exists between
marketers and SEO. However, Google
AdWords is definitely one of your best
friends when it comes to predicting customer
behavior.
This program knows all the keywords that
your audience has searched, which of those
searches resulted into clicks to your site, and
which of those clicks resulted in a sale. This
can help you determine the path from
interest to purchase and pinpoint which
obstacles to eliminate now that you know
what they’re interested in and where to lead
them.

4. 2.) Social media to website
Since you won’t have specific keywords to
reference from, this can pose as a challenge
when determining a visitor’s intention.
However, if your site receives clicks-through
from specific social media posts, you can get
more of an idea as to what they’re looking
for and where they intend to go next.
3.) New face to loyal shopper
Once a visitor turns into a buyer, you should
have enough information about your new
customer to be able to keep him around. You
can note details of their purchasing decision
through how many times they visited your
site, which pages, if they compared several
products, and even conversations they had
with customer service.

5. These three ways can up your online
marketing strategy game and make your
SEO and social media work wonder for
your website. However, it is important to
see the line between guiding your visitors
and annoying them with ads. They may
enjoy ads from time to time about a new
product or a product they were viewing
but didn't purchase in the past but be sure
to keep the transition from want to own as
smooth for them as possible.

6. To Your Best Online!
Ingrid Gee, Internet Marketing Consultant. Blue
Dress® Marketing, an Internet Marketing Company
headquartered in Knoxville, TN. Internet Marketing
Developed, Implemented and Managed to Full
Circle! Organic Internet Search Engine Guru. Turn
Key Internet Optimization Programs Placing You
Everywhere and Anywhere You Need to Be Online®
ingrid@bluedressinc.com
865-951-5887