The document discusses how to improve small group fitness training programs. It emphasizes that coaches should focus on creating value for clients by understanding who they are, building a sense of community, and providing opportunities for long-term growth. Specifically, coaches are encouraged to define their "client avatar" to better understand clients' needs and problems, and to position their services as a valuable part of clients' lives. Coaches are also advised to use inclusive language and foster an identity for their training group to build community among clients.

1. P R E S E N T E D B Y
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Small Group
Training-What’s
Next?
Brett Klika CSCS

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Live and extraordinary life and inspire
others to do the same!

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Today, You’ll….
1. Discover how the most successful small group programs
focus on creating value to their clients.
2. Learn how to define your group client “Avatar” in order to
more effectively educate and inspire them.
3. Possibly change your mind about the notion of “fitness
programming” for group clientele.

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Creating Value
***SMALL GROUP KILLER #1:
Coaches assume decreased price is
the same as “increased value”.
Always remember: Most clients are
spending two of their most prized
possessions (time and money) to
drive across town to do something
they don’t like.
Why should they chose to do this
with you?

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Creating Value
What is your clients’ big WHY for
going through this experience with
you?
• How does the service you provide
tie into that WHY?
• Position your service in the
hierarchy of their life.
• How are you going to be their
Mercedes?

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To Create Consistent Client Value…
• Relevance
• Community
• Growth

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Relevance
What is your client’s avatar?
• What defines them?
• What makes them unique?
• What do they associate with?
• What do they not associate with?
• What are the 3 problems that
decrease their quality of life?
• This affects how you asses,
program, coach, and market.

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Language
You are always communicating through what you say and how you say it!

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What You Say
Different types of learners:
• Visual- Learn and respond with
visual concepts.
• Auditory- Learn and respond with
auditory concepts.
• Kinesthetic- Learn and respond with
“feel” based concepts.

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How You Say It!
Body Language
• 5 Communication Killers
1. Fold arms
2. Lean
3. Sit
4. Hands in pockets
5. Averting eye contact

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Community
What “identity” have you created with
your client’s group training
experience?
Create community:
1. Who your clients are.
2. Who your clients aren’t.
3. Who your clients want to be.
4. Opportunity for connection.

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Growth
***Killer #2: Coaches don’t address payment, profitability, and
projection.
Take care of your numbers, your numbers
will take care of you- Ken Blanchard

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Growth
***Killer #3: Coaches don’t create opportunities for long term client
growth.

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Assessment
Always have a baseline
• What can be assessed outside of the norms (bodyweight,
body fat, Vo2, etc.)?

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Growth
Traditional markers of
health are paramount, but
consider:
• Get up!
• Grip strength!
• Coordination training!
• Play!
• New experiences!

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Building Blocks of Lifelong Physical Literacy

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Growth
Formative assessment scale (1-4)
• Skip
• Crawl
• Roll
• Balance
• Squat
• Hinge
• Skip
• Average water consumption
• Sleep
• Vegetable consumption
• Engagement scale
• Energy levels

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Growth
(Life-long physical literacy)
1. Rudimentary body awareness
2. Directional awareness
• Directionality
• Laterality
3. Spatial awareness
• Subjective localization
• Objective localization

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Growth
(Life-long physical literacy)
4. Temporal awareness
5. Visual awareness
6. Auditory awareness
7. Tactile awareness
8. Vestibular awareness
9. Proprioceptive awareness

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Now Go Back to Your Business And…
• Define your group training clientele
• Continue to increase VALUE with your programs by
increasing relevance, community, and opportunities for
growth!

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Reserved.
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Thank You!
Brett Klika
www.7minutestofit.com
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bklika@brettklika.com