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Breaking new ground in the Swedish ICT ecosystem

Björn Ekelund
Interim Director MAPCI
The backbone of
modern society

Source: www.worldinternetstats.com
2003

2013
2003

2013
Software that communicates
“Maslov’s media ladder”
Text

Sound

Images

Video

Sensor data
Voice and music
Soundcloud:
660h of music uploaded per hour

Tencent WeChat:
400M users, quadrupled traffic in 12 months
Pictures

500,000,000 photos
uploaded/shared per day

Source: KPCB Internet Trends may 2013
Video

6,000 hours’ worth uploaded per hour

8,000,000 hours/hour watched =
1.2B people watching 10min per day

Source: KPCB Internet Trends may 2013
Data
Waze:
44,000,000 users
1,000,000,000 miles driven per month

Jawbone UP:
>1,000,000,000 steps recorded per day
>700,000h of sleep recorded per day

Yelp:
102,000,000 users
39,000,000 user reviews
Grows 40% per year

Source: KPCB Internet Trends may 2013
14,000,000,000,000 mobile megabytes per month…
Terabytes per Month

Source: Ericsson Mobility Report June 2013
1 Terabyte = 1,000,000,000,000 bytes
A leader in digital products and services
A leader in many industry segments
A leader in public sector efficiency

Tomorrow?
Unique conditions
Applications

Market

Technology

Users
However

Search
Social Media
Microblog
Positioning
A few 100,000 jobs?
No – all jobs
Any industry
or sector

Communications

Software
“The Mobile Revolution is Just Beginning”
Building momentum
No sector goes
unaffected

Source: Ericsson 50 billion vision 2009
Nothing changes faster than the future
Industry vision 2009 : 50 billion connected devices 2020

Update July 2013 : 500 billion connected devices 2030

Source: blog.3g4g.co.uk
Broad industry consensus

Company logotypes used for illustrative purposes only
Skåne
The Skåne mobile history
80’s

90’s

00’s

10’s

Next
A transforming competitive arena

00’s

90’s

80’s
Skåne ICT ecosystem
80’s

90’s

00’s

10’s

Next

Early days
Ericsson
IDEON
ABB
Gambro
Philips

Ericsson
Axis
Nokia
Microsoft

Sony Ericsson
Ericsson
Axis
QlikTech
Nokia
Renesas
Microsoft

Sony
Ericsson
Nokia
Microsoft
Huawei
Qualcomm
Marvell
Axis
QlikTech
Blackberry
ESS
MAX IV

…
Software that communicates
“It takes all the running you can do,
to keep in the same place”
Innovate or die
Industry disruption every 5-8 years

90’s

00’s

10’s

20’s
Industry disruption every 5-8 years

90’s

00’s

10’s

20’s
Brutal history
50%
Palm OS
40%
Microsoft Pocket PC / WM / WP

30%
Blackberry OS
20%

Symbian
10%
Android ???
0%
Year 1

Year 5

Source: Strategy Analytics December 2012

Year 10
Technology pendulum

Centralization

IBM370

PC & Mac
The big questions for Sweden

How to support our world leading companies?
How to support creation of new world leading companies?
How to stay in the frontline in ICT research?
Mobile and Pervasive Computing Institute
Triple Helix
Laying the foundation for a truly connected
world through
world-class research,
disruptive innovation, and
industry collaboration
Strong foundation

Chip design, advanced radio technology
Embedded software and design methodology
Internet of things and mobile services
Pole position
MAPCI
Mobile …
NMT

GSM

EDGE

WCDMA

HSPA

LTE
… and Pervasive Computing …
… Institute at Lund University
Member
companies
Universities

MAPCI
SMEs
Partners
Overall Objectives
•
•
•
•
•

Develop original knowledge
Nurture new competence within members
Drive innovation through cross-disciplinary projects
Easy access to competence for industrial members
Bridge research, innovation and industry
Activities
•
•
•
•

Research projects
Prototype projects
Education
Innovation
Software that communicates
Summary
• Region Skåne, Lund University and Sony shows true
leadership with the creation of MAPCI
• MAPCI demonstrates the power of a joint industrial,
academic and public agenda
Thank you
Any industry
or sector

Communications

Software

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MAPCI at Skåne:Sthlm 2013