talk at Virtual Worlds Conference at Austin Texas on April 2, 2009. Usage in other presentation must include citation.

1. If you build it, will they come back? Predicting users’ intention to return to Virtual Worlds Lakshmi Goel Norman Johnson Iris Junglas Blake Ives

4. Research Model

5. Theoretical Background Interaction with others

6. Theoretical Background Interaction with space

7. Theoretical Background Interaction with artifacts

8. Theoretical Background Interaction with artifacts Interaction with space Interaction with others

9. Theoretical Background Aura Nimbus Focus Boundaries Spatial Model of Interaction (Benford et al. 1994)

10. Aura Click Click Click…

11. Nimbus/ Focus

12. Boundaries

15. Theoretical Background Experiences (Agarwal and Karahanna 2000)

16. Theoretical Background Experiences Place Attachment Theory (Milligram 1998)

17. Theoretical Background Meanings VW as Space VW as Place Experiences

18. Research Model Awareness Attention Theory Place Attachment Theory Spatial Model of Interaction

19. Research Method

20. An Island in Second Life

21. SIM AIS SMU Baylor U of H

22. Learning Environments

23. Research Environment

24. Task

26. Results

28. Response to Reviews

36. Thank You Reviewers, AE

37. If you build it, will they come back? Predicting users’ intention to return to Virtual Worlds Lakshmi Goel Norman Johnson Iris Junglas Blake Ives

38. Questions?

39. Extra Slides

44. Results

45. Results

46. Post-hoc Analysis

47. Post-hoc Analysis

50. Learning Environments