22. Average Salary for Sales Employees Annual Revenue of the company Base Salary Bonus plus Commission % Bonus plus Commission Total compensation Executive $ 87,178 $ 35,721 41 % $ 122, 899 Top-level Sales representative $78,483 $ 60,676 77 % $139,459 Mid level sales representative $ 49,144 $ 28,035 57 % $ 77,179 Low level sales representative $ 37,698 $ 14,294 38 % $ 51, 992 Average of all representatives $ 54,452 $ 25,571 47 % $ 80,023
23. Key Considerations in Sales Plan Design 1 Nature of people choosing sales as career 2 Organizational strategy 3 Market maturity 4 Competitor practices 5 Size of company 6 Economic environment 7 Product sold
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Editor's Notes
The differential varies any where from 10% to 35%.
Watson-Wyatt reports that 98% of the companies they survey compensate outside members, while 5% compensate inside directors. The larger the firm, the greater the likelihood of compensating outside directors. The reverse is true for inside directors. Compensation has not always kept up with this increased responsibility that directors face. There is a growing concern that board members are paid too much to perform rubber stamp duties, but too little to assume today’s risks, responsibilities, and pressures.
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