Neeraj Gupta, Appcelerator's SVP of Product and Engineering, presented Engaging Community to Scale Community at Binpress' inaugural Marketing to Developers event. http://www.meetup.com/Marketing-to-Developers-Meetup/

1. Engaging Community to Scale Community
NEERAJ GUPTA
SVP of Product & Engineering, Appcelerator
ngupta@appcelerator.com

2. About Appcelerator
Mobile apps are fast replacing web applications as the
way we buy, share, search, learn and collaborate.
Appcelerator helps companies solve for this new reality
with a mobile engagement platform to drive great
mobile app experiences, quickly and at scale.

3. The Titanium Community
A FORCE FOR GOOD

4. NUMBER OF PUBLIC MOBILE APPS
75,000

5. NUMBER OF UNIQUE MOBILE DEVICES
262,000,000

6. NUMBER OF REGISTERED TITANIUM DEVELOPERS
643,000
in 185 countries

7. COMMUNITY LED EVENTS
50+ Local Meetups
Hundreds of Community Contributions
Vibrant Titan Top Contributor Program

8. How We Got There
Served community with a compelling product
Created hub to showcase product
Engaged and cultivated developers early on
Lowered the barrier for entry
Genuine and transparent approach

9. Developer Marketing
Lean approach with a small developer marketing and
evangelist team
Leverage strong community and Titan group to help
push the message to the market
Built self-service portal to enable developers to
promote and evangelize the brand

10. Developer Marketing
This approach enables us to:
Broader reach worldwide leveraging community
members throughout the world
Greater sense of credibility with actual developers
sharing your message as opposed to the company
pushing the message
Fosters a greater sense of community

11. Community Portal

12. Community Portal
Contribute code – hundreds of community contributions
Share your story – developer spotlights submitted to share their story
Organize event – enablement material and reimbursement for your event
Represent Appcelerator – speaking materials for technology at an event

13. Community Led Titanium Conferences
Around the world in US, Europe, Singapore, Japan, India and Australia
Over 100 developers in each event
Technical tracks about our platform
Led by a group of community organizers

14. Community Led Meetups
50+ global meetups
Groups meeting informally monthly
Sharing expertise about our technology and onboarding new developers
Completely community-led

15. Hackathons
Worldwide hackathon involvement
Sponsored a series of hackathons
Several teams entering a Titanium solution
Recent hackathons –Yahoo!, Emirates, Challengepost

17. Thank You
NEERAJ GUPTA
ngupta@appcelerator.com