Brief presentation to customers and media attending Optus hAPPlication sessions to announce iPhone 3GS and 3.0.

1. iPhone changed my life
(my real life, not my geek life!)
alan jones
www.doingwords.com
1

2. Defining
“changed my life”
• Cure for cancer? Third season of
MadMen?
• Hundreds of little life improvements
• Always in my pocket, connected,
replicated
• Always easy, learn by exploring
2

3. 3

4. Some examples
3

5. Some examples
• Remembering random crap I just
thought of
3

6. Some examples
• Remembering random crap I just
thought of
• Dude, where’s my car?
3

7. Some examples
• Remembering random crap I just
thought of
• Dude, where’s my car?
• Never forget another birthday!
3

8. Some examples
• Remembering random crap I just
thought of
• Dude, where’s my car?
• Never forget another birthday!
• At rehearsals
3

9. Some examples
• Remembering random crap I just
thought of
• Dude, where’s my car?
• Never forget another birthday!
• At rehearsals
• Showing me da money
3

10. Some examples
• Remembering random crap I just
thought of
• Dude, where’s my car?
• Never forget another birthday!
• At rehearsals
• Showing me da money
• Dude, where’s my plane?
3

11. 4

12. Keeping my
thoughts
together
4

13. Keeping my
thoughts
together
4

14. Keeping my
thoughts
together
•With me when I think
•1 click away
•Backed-up
•Searchable
•Email-able
4

15. Keeping my
thoughts
together
•With me when I think
•1 click away
•Backed-up
•Searchable
•Email-able
4

16. 4

17. 5

18. Dude, where’s my car?
5

19. 6

20. Dude,
where’s my
car?
6

21. Dude,
where’s my
car?
• Drops a pin on the map
where the car is
• Blue dot shows where I am
6

22. Dude,
where’s my
car?
• Drops a pin on the map
where the car is
• Blue dot shows where I am
• Use the countdown timer
for parking meter reminder
6

23. Dude,
where’s my
car?
• Drops a pin on the map
where the car is
• Blue dot shows where I am
• Use the countdown timer
for parking meter reminder
• Someone else can fetch car
6

24. Dude,
where’s my
car?
• Drops a pin on the map
where the car is
• Blue dot shows where I am
• Use the countdown timer
for parking meter reminder
• Someone else can fetch car
• ZERO PARKING FINES!
6

25. Dude,
where’s my
car?
• Drops a pin on the map
where the car is
• Blue dot shows where I am
• Use the countdown timer
for parking meter reminder
• Someone else can fetch car
• ZERO PARKING FINES!
6

26. 6

27. 7 Photo: Martin Burns

28. At rehearsals
7 Photo: Martin Burns

29. 8

30. At rehearsals
8

31. At rehearsals
• No-fiddle interweb
connection, either 3G or
wifi
8

32. At rehearsals
• No-fiddle interweb
connection, either 3G or
wifi
• Flip phone for landscape
view
8

33. At rehearsals
• No-fiddle interweb
connection, either 3G or
wifi
• Flip phone for landscape
view
• Pinch to zoom
8

34. At rehearsals
• No-fiddle interweb
connection, either 3G or
wifi
• Flip phone for landscape
view
• Pinch to zoom
• Really clear type
8

35. At rehearsals
• No-fiddle interweb
connection, either 3G or
wifi
• Flip phone for landscape
view
• Pinch to zoom
• Really clear type
• Bright, crisp screen
8

36. At rehearsals
• No-fiddle interweb
connection, either 3G or
wifi
• Flip phone for landscape
view
• Pinch to zoom
• Really clear type
• Bright, crisp screen
8

37. 8

38. Never forget a birthday
9

39. 10

40. Never forget
a birthday
10

41. Never forget
a birthday
• Add most any calendar
service (e.g. Google)
10

42. Never forget
a birthday
• Add most any calendar
service (e.g. Google)
• All my Facebook friends
birthdays from
www.fbcal.com
10

43. Never forget
a birthday
• Add most any calendar
service (e.g. Google)
• All my Facebook friends
birthdays from
www.fbcal.com
• ‘Social calendars’ like
www.mixin.com
10

44. Never forget
a birthday
• Add most any calendar
service (e.g. Google)
• All my Facebook friends
birthdays from
www.fbcal.com
• ‘Social calendars’ like
www.mixin.com
• My friends and family’s
birthdays
• My wife and my colleague’s
schedules
10

45. Never forget
a birthday
• Add most any calendar
service (e.g. Google)
• All my Facebook friends
birthdays from
www.fbcal.com
• ‘Social calendars’ like
www.mixin.com
• My friends and family’s
birthdays
• My wife and my colleague’s
schedules
10

46. 10

47. Show me da money
11 Photo: stuartpilbrow

48. 12

49. Expenses
done!
• Oh God, I hate doing
expenses
12

50. Expenses
done!
• Oh God, I hate doing
expenses
• XpenseTrkr means no
more messing with receipts
12

51. Expenses
done!
• Oh God, I hate doing
expenses
• XpenseTrkr means no
more messing with receipts
12

52. Expenses
done!
• Oh God, I hate doing
expenses
• XpenseTrkr means no
more messing with receipts
12

53. Expenses
done!
• Oh God, I hate doing
expenses
• XpenseTrkr means no
more messing with receipts
12

54. Expenses
done!
• Oh God, I hate doing
expenses
• XpenseTrkr means no
more messing with receipts
12

55. Expenses
done!
• Oh God, I hate doing
expenses
• XpenseTrkr means no
more messing with receipts
12

56. Expenses
done!
• Oh God, I hate doing
expenses
• XpenseTrkr means no
more messing with receipts
12

57. Expenses
done!
• Oh God, I hate doing
expenses
• XpenseTrkr means no
more messing with receipts
12

58. Expenses
done!
• Oh God, I hate doing
expenses
• XpenseTrkr means no
more messing with receipts
• Keeps expenses in
something I want to have
with me
• Email straight to the book-
keeper
12

59. Expenses
done!
• Oh God, I hate doing
expenses
• XpenseTrkr means no
more messing with receipts
• Keeps expenses in
something I want to have
with me
• Email straight to the book-
keeper
12

60. 12

61. Dude, where’s my plane?
13 Photo: Fihliwe

62. 14

63. Travel plans
in my pocket
• Tripit.com
14

64. Travel plans
in my pocket
• Tripit.com
14

65. Travel plans
in my pocket
• Tripit.com
• Email it my airline, hotel,
event confirmation emails.
• Tripit parses them, builds
an itinerary
• My whole itinerary’s detail
in my calendar, on my
computer, on my iPhone,
and shared with friends/
colleagues/family
14

66. Travel plans
in my pocket
• Tripit.com
• Email it my airline, hotel,
event confirmation emails.
• Tripit parses them, builds
an itinerary
• My whole itinerary’s detail
in my calendar, on my
computer, on my iPhone,
and shared with friends/
colleagues/family
14

67. Travel plans
in my pocket
• Tripit.com
• Email it my airline, hotel,
event confirmation emails.
• Tripit parses them, builds
an itinerary
• My whole itinerary’s detail
in my calendar, on my
computer, on my iPhone,
and shared with friends/
colleagues/family
14

68. Travel plans
in my pocket
• Tripit.com
• Email it my airline, hotel,
event confirmation emails.
• Tripit parses them, builds
an itinerary
• My whole itinerary’s detail
in my calendar, on my
computer, on my iPhone,
and shared with friends/
colleagues/family
14

69. Travel plans
in my pocket
• Tripit.com
• Email it my airline, hotel,
event confirmation emails.
• Tripit parses them, builds
an itinerary
• My whole itinerary’s detail
in my calendar, on my
computer, on my iPhone,
and shared with friends/
colleagues/family
14

70. Travel plans
in my pocket
• Tripit.com
• Email it my airline, hotel,
event confirmation emails.
• Tripit parses them, builds
an itinerary
• My whole itinerary’s detail
in my calendar, on my
computer, on my iPhone,
and shared with friends/
colleagues/family
14

71. Travel plans
in my pocket
• Tripit.com
• Email it my airline, hotel,
event confirmation emails.
• Tripit parses them, builds
an itinerary
• My whole itinerary’s detail
in my calendar, on my
computer, on my iPhone,
and shared with friends/
colleagues/family
14

72. 14

73. 14

74. iPhone and AppleTV
15

75. iPhone and AppleTV
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76. www.doingwords.com
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77. It’s the...
integration
simplicity
fun of discovery
...little things,
important things.
www.doingwords.com
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