TWITTER    Introduction   Create Account                   Things to Avoid   Speak & ListenGuidelines
TwitterA guide for Social Media Marketers                      Yogesh Aggrawal              Inbound Marketing Officer     ...
Content    Introduction   Create Account                   Things to Avoid   Speak & ListenGuidelines
A Brief IntroductionIntroduction     Create Account                 Things to Avoid   Speak & ListenGuidelines
What is Twitter anyway?• Twitter is an information network made up of  140-character messages called Tweets. Its an  easy ...
How is it useful?• Twitter contains information you will find  valuable.• Messages from users you follow show up on  your ...
Is it necessary for me?• YES! It is.• The website is like a big social newspaper  where you can post anything you want to ...
• Some people find it useful to contribute their  own Tweets, but the real magic of Twitter lies  in absorbing real-time i...
Scope• Twitter connects businesses to customers in real  time—and businesses use Twitter to  – quickly share information w...
Content    Introduction   Create Account                   Things to Avoid   Speak & ListenGuidelines
Launching on Twitter    Introduction   Create Account                     Things to Avoid   Speak & ListenGuidelines
Creating Account• Simply create an account like any other social  media website• It’s best to begin your journey by findin...
Once you’ve an account• Youll have a new page of information to read  each time you log in.• Click links in others Tweets ...
Content    Introduction   Create Account                   Things to Avoid   Speak & ListenGuidelines
Start Tweeting    Introduction     Create Account                     Things to Avoid   Speak & ListenGuidelines
Speak Up1. BUILD A VOICE: Retweet, reply, reactTip: If youre a new user, others are more likely to   find your messages if...
Explore3. GET FANCY: Explore advanced features   – lists, direct messages, favorites   – Include images or videos in Tweet...
Group On & Share4. Share updates on a upcoming event or topic  by using a common hashtag. Chat.
Lists5. LIST: Simply reading tweets of people you list  under a particular title.  – no need to follow  – Expert list, Ind...
IMPORTANT• Content is the King,            Engagement is the Queen                                ^
Content    Introduction   Create Account                   Things to Avoid   Speak & ListenGuidelines
Best Practices  Introduction    Create Account                  Things to Avoid   Speak & ListenGuide-lines
Build a community• Build your following, reputation, and customers  trust with these simple practices:• Share. Share photo...
Build a community• Respond. Respond to compliments and feedback in real time• Reward. Tweet updates about special offers, ...
IMPORTANT• Establish the right voice. Twitter users tend to  prefer a direct, genuine, and a likable tone  from your busin...
Good To Know• Promoted Accounts-  – featured in searches and “Who to follow” section• Promoted Tweets  – Appear at or near...
Example• Cadbury @wispa• Promoted Trend increases positive mentions of  chocolate bar #WispaGold 1,800% and drives  25% en...
Jerry Daykin          Social Media Manager @Cadbury• “The positive engagement around Wispa Gold on  Twitter exceeded our e...
Branding• Profile pages• Customize your brand’s Twitter profile page to  increase engagement across devices and drive  you...
Profile
Customize your profile page• *Update* Profile header photo - usually a  product snap or color theme• Profile background- t...
Deliver results with           your profile page• Communicate with more users                       ^• Offer exclusive con...
Keeping it easy• Here are some Add-ons to make twitter  experience more wonderful and easy.  Some add-ons can also add ext...
hootsuite
wefollow
TweetDeck
Storify
Search (within twitter)
Qwitter          ^
Content    Introduction   Create Account                   Things to Avoid   Speak & ListenGuidelines
Speed Breakers  Introduction      Create Account                  Things to Avoid    Speak & ListenGuidelines
Things to take care of• Do not Over tweet• Tweet in a language your followers prefer    – If national business use local l...
Ready to take a flight• Once you get accustomed to the basics &  lingo of Twitter you are all ready to being a            ...
Thank YouEnjoy Tweeting          Yogesh Aggrawal     follow me @theyogee  Inbound Marketing Officer             Sparrow SMS
References & Links• http://www.howcast.com/videos/149055-  How-to-Use-Twitter• https://business.twitter.com/en/optimize/ca...
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Using Twitter- A simple and comprehensive guide for Inbound Marketers

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Using Twitter is a guide on how business can use twitter for inbound marketing and branding their products. Various new features and applications are discussed to enhance the experience of using twitter. Share and comment below.

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Using Twitter- A simple and comprehensive guide for Inbound Marketers

  1. 1. TWITTER Introduction Create Account Things to Avoid Speak & ListenGuidelines
  2. 2. TwitterA guide for Social Media Marketers Yogesh Aggrawal Inbound Marketing Officer Sparrow SMS ^
  3. 3. Content Introduction Create Account Things to Avoid Speak & ListenGuidelines
  4. 4. A Brief IntroductionIntroduction Create Account Things to Avoid Speak & ListenGuidelines
  5. 5. What is Twitter anyway?• Twitter is an information network made up of 140-character messages called Tweets. Its an easy way to discover the latest news related to subjects you care about.
  6. 6. How is it useful?• Twitter contains information you will find valuable.• Messages from users you follow show up on your home page for you to read.• It’s like being delivered a newspaper whose headlines you’ll always find interesting• You can discover news as it’s happening, learn more about topics that are important to you, and get the inside scoop in real time.
  7. 7. Is it necessary for me?• YES! It is.• The website is like a big social newspaper where you can post anything you want to shout out to the people• It is a semi-professional way of being socially visible online• Build links & contacts, join discussions, and become a digital celebrity.
  8. 8. • Some people find it useful to contribute their own Tweets, but the real magic of Twitter lies in absorbing real-time information that matters to you.• And for businesses, the real value lies in distributing real-time information that matters to their followers and related people.
  9. 9. Scope• Twitter connects businesses to customers in real time—and businesses use Twitter to – quickly share information with people interested in their products and services, – gather real-time market intelligence and feedback, – and build relationships with customers, partners and influencers.• From brand lift to CRM to direct sales, Twitter offers businesses an easy way to reach an engaged audience. ^
  10. 10. Content Introduction Create Account Things to Avoid Speak & ListenGuidelines
  11. 11. Launching on Twitter Introduction Create Account Things to Avoid Speak & ListenGuidelines
  12. 12. Creating Account• Simply create an account like any other social media website• It’s best to begin your journey by finding and following other interesting Twitter accounts.• E.g.: Businesses you love, public service accounts, people you know, celebrities, or news sources you read
  13. 13. Once you’ve an account• Youll have a new page of information to read each time you log in.• Click links in others Tweets to view images/articles theyve linked to.• Click hashtagged keywords (#) to view all Tweets about that topic. ^
  14. 14. Content Introduction Create Account Things to Avoid Speak & ListenGuidelines
  15. 15. Start Tweeting Introduction Create Account Things to Avoid Speak & ListenGuidelines
  16. 16. Speak Up1. BUILD A VOICE: Retweet, reply, reactTip: If youre a new user, others are more likely to find your messages if they are Retweets or @replies.2. @MENTION: Include others in your content• This can help you think of what to write, will draw more eyes to your message, and can even start a new conversation.
  17. 17. Explore3. GET FANCY: Explore advanced features – lists, direct messages, favorites – Include images or videos in Tweets, – connect Twitter to blog, Facebook, or websiteTip: The best way to gain followers on Twitter is to regularly engage and contribute in a meaningful way.
  18. 18. Group On & Share4. Share updates on a upcoming event or topic by using a common hashtag. Chat.
  19. 19. Lists5. LIST: Simply reading tweets of people you list under a particular title. – no need to follow – Expert list, Industry peers & Professionals – Recognize & Reward Customer’s list – Event Attendees & Live Tweeters list
  20. 20. IMPORTANT• Content is the King, Engagement is the Queen ^
  21. 21. Content Introduction Create Account Things to Avoid Speak & ListenGuidelines
  22. 22. Best Practices Introduction Create Account Things to Avoid Speak & ListenGuide-lines
  23. 23. Build a community• Build your following, reputation, and customers trust with these simple practices:• Share. Share photos and behind the scenes info about your business. Give a glimpse of developing projects and events. Users come to Twitter to get and share the latest, so give it to them!• Listen. Regularly monitor the comments about your company, brand, and products.• Ask. Ask questions of your followers to glean valuable insights and show that you are listening.
  24. 24. Build a community• Respond. Respond to compliments and feedback in real time• Reward. Tweet updates about special offers, discounts and time-sensitive deals.• Demonstrate wider leadership and know-how Reference articles and links about the bigger picture as it relates to your business.• Champion your stakeholders. Retweet and reply publicly to great tweets posted by your followers and customers.
  25. 25. IMPORTANT• Establish the right voice. Twitter users tend to prefer a direct, genuine, and a likable tone from your business,• BUT think about your voice as you Tweet. How do you want your business to appear to the Twitter community?
  26. 26. Good To Know• Promoted Accounts- – featured in searches and “Who to follow” section• Promoted Tweets – Appear at or near top in searches and timelines• Promoted Trends/Topics – Appears in the Trending Topics list in user’s profile• Analytics – Track how tweets & topics are performing
  27. 27. Example• Cadbury @wispa• Promoted Trend increases positive mentions of chocolate bar #WispaGold 1,800% and drives 25% engagement rate for “Retweet for Sweets” promotion
  28. 28. Jerry Daykin Social Media Manager @Cadbury• “The positive engagement around Wispa Gold on Twitter exceeded our expectations,” says Daykin. “For the most part, chocolate bar consumption is an impulse buy and it is difficult to gauge purchase intent. However, we saw numerous Tweets with an intent to purchase Wispa Gold — this is because Twitter satisfies the immediacy of disseminating temporal thoughts and information. Friends reading these Tweets could be influenced to also make an impulse buy, especially since many users are already out and about checking their Tweets on their mobile.”
  29. 29. Branding• Profile pages• Customize your brand’s Twitter profile page to increase engagement across devices and drive your business goals.
  30. 30. Profile
  31. 31. Customize your profile page• *Update* Profile header photo - usually a product snap or color theme• Profile background- to suit your product• Pinned Tweet- keeps imp tweets upfront
  32. 32. Deliver results with your profile page• Communicate with more users ^• Offer exclusive content• Update your page frequently
  33. 33. Keeping it easy• Here are some Add-ons to make twitter experience more wonderful and easy. Some add-ons can also add extra functionality to the site.
  34. 34. hootsuite
  35. 35. wefollow
  36. 36. TweetDeck
  37. 37. Storify
  38. 38. Search (within twitter)
  39. 39. Qwitter ^
  40. 40. Content Introduction Create Account Things to Avoid Speak & ListenGuidelines
  41. 41. Speed Breakers Introduction Create Account Things to Avoid Speak & ListenGuidelines
  42. 42. Things to take care of• Do not Over tweet• Tweet in a language your followers prefer – If national business use local language• Tweet relevant things• Retweet with a remark• Respond promptly to replies & mentions• Keep your eyes on trending events & topics
  43. 43. Ready to take a flight• Once you get accustomed to the basics & lingo of Twitter you are all ready to being a Twitter Celebrity• Be loyal to your followers & respect their views ^
  44. 44. Thank YouEnjoy Tweeting Yogesh Aggrawal follow me @theyogee Inbound Marketing Officer Sparrow SMS
  45. 45. References & Links• http://www.howcast.com/videos/149055- How-to-Use-Twitter• https://business.twitter.com/en/optimize/case -studies/• Disclaimer: The logos, trademarks & designs used here are the properties of their respective owners. They have been used here only for educational purpose and with no intention to infringe the owner’s rights.
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