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#140 cusegalacticsocialmediaempiresm

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  • 1. Launching a Galactic Social Media Empirewww.nasa.gov @BethBeck Public Outreach Manager NASA Human Exploration and Operations
  • 2. Launching a Galactic Social Media Empire We launch things. We invite you to join us.National Aeronautics and Space Administration @BethBeck, Human Exploration and Operations Outreach 2
  • 3. Launching a Galactic Social Media Empire We let know know what’s “up”…National Aeronautics and Space Administration @BethBeck, Human Exploration and Operations Outreach 3
  • 4. Launching a Galactic Social Media Empire And, you come along for the ride!!National Aeronautics and Space Administration @BethBeck, Human Exploration and Operations Outreach 4
  • 5. Launching a Galactic Social Media EmpireNational Aeronautics and Space Administration @BethBeck, Human Exploration and Operations Outreach 5
  • 6. Launching a Galactic Social Media EmpireNational Aeronautics and Space Administration @BethBeck, Human Exploration and Operations Outreach 6
  • 7. Launching a Galactic Social Media EmpireNational Aeronautics and Space Administration @BethBeck, Human Exploration and Operations Outreach 7
  • 8. Launching a Galactic Social Media EmpireNational Aeronautics and Space Administration @BethBeck, Human Exploration and Operations Outreach 8
  • 9. Launching a Galactic Social Media EmpireNational Aeronautics and Space Administration @BethBeck, Human Exploration and Operations Outreach 9
  • 10. Launching a Galactic Social Media EmpireNational Aeronautics and Space Administration @BethBeck, Human Exploration and Operations Outreach 10
  • 11. Launching a Galactic Social Media EmpireNational Aeronautics and Space Administration @BethBeck, Human Exploration and Operations Outreach 11
  • 12. Launching a Galactic Social Media EmpireNational Aeronautics and Space Administration @BethBeck, Human Exploration and Operations Outreach 12
  • 13. Launching a Galactic Social Media EmpireNational Aeronautics and Space Administration @BethBeck, Human Exploration and Operations Outreach 13
  • 14. Launching a Galactic Social Media EmpireNational Aeronautics and Space Administration @BethBeck, Human Exploration and Operations Outreach 14
  • 15. Launching a Galactic Social Media EmpireNational Aeronautics and Space Administration @BethBeck, Human Exploration and Operations Outreach 15
  • 16. Launching a Galactic Social Media EmpireNational Aeronautics and Space Administration @BethBeck, Human Exploration and Operations Outreach 16
  • 17. Launching a Galactic Social Media EmpireNational Aeronautics and Space Administration @BethBeck, Human Exploration and Operations Outreach 17
  • 18. Launching a Galactic Social Media EmpireNational Aeronautics and Space Administration @BethBeck, Human Exploration and Operations Outreach 18
  • 19. Launching a Galactic Social Media EmpireNational Aeronautics and Space Administration @BethBeck, Human Exploration and Operations Outreach 19
  • 20. Launching a Galactic Social Media EmpireNational Aeronautics and Space Administration @BethBeck, Human Exploration and Operations Outreach 20
  • 21. Launching a Galactic Social Media EmpireNational Aeronautics and Space Administration @BethBeck, Human Exploration and Operations Outreach 21
  • 22. Launching a Galactic Social Media EmpireNational Aeronautics and Space Administration @BethBeck, Human Exploration and Operations Outreach 22
  • 23. Launching a Galactic Social Media EmpireNational Aeronautics and Space Administration @BethBeck, Human Exploration and Operations Outreach 23
  • 24. Launching a Galactic Social Media EmpireNational Aeronautics and Space Administration @BethBeck, Human Exploration and Operations Outreach 24
  • 25. Launching a Galactic Social Media EmpireWe’ve come SUCH a long way from our 1st tweet from space: STS-125!! NASA’s 1st Twitternaut. . National Aeronautics and Space Administration @BethBeck, Human Exploration and Operations Outreach 25
  • 26. Launching a Galactic Social Media Empire How do YOU launch a GALACTIC social media empire? 1.  Know your coolness factor. •  Everyone has something unique and wonderful to share. •  Take the time to figure it out. 2.  Know the community you want to engage with. •  Learn to speak their language. 3.  If you don’t have an niche community, create one. •  Go where they are. •  Find what they care about. •  Connect the dots. 4.  Make it easy for your community to love you. •  Give your them back stage passes. •  Let them create their own experiences. •  Get them SO jazzed they overflow into all their networks. 5.  If you find something doesn’t work, try something else. •  It’s really ok to experiment. It’s YOUR empire, after all.National Aeronautics and Space Administration @BethBeck, Human Exploration and Operations Outreach 26
  • 27. Launching a Galactic Social Media Empire How do you GROW your GALACTIC social media empire? Be relevant. Be authentic. Be unique. Be innovative. Be humble. Above all, have FUN. If you’re not enjoying yourself, neither will we.National Aeronautics and Space Administration @BethBeck, Human Exploration and Operations Outreach 27
  • 28. Launching a Galactic Social Media Empire The Galactic Social Media Empire: it’s not about what you get, but what you give.National Aeronautics and Space Administration @BethBeck, Human Exploration and Operations Outreach 28
  • 29. Launching a Galactic Social Media Empire Always be looking forward. Tomorrow offers SO many possibilities. “One must learn by doing the thing, for though you think you know it, you have no certainty until you try.” -- Sophocles, 400 B.C.National Aeronautics and Space Administration @BethBeck, Human Exploration and Operations Outreach 29
  • 30. Launching a Galactic Social Media Empire Farewell, dear Discovery. You served us well!National Aeronautics and Space Administration @BethBeck, Human Exploration and Operations Outreach 30
  • 31. National Aeronautics and Space Administration Your Title Here 31