1. Launching a Galactic
Social Media Empire
www.nasa.gov
@BethBeck
Public Outreach Manager
NASA Human Exploration and Operations
2. Launching a Galactic Social Media Empire
We launch things.
We invite you to join us.
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We let know know what’s “up”…
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And, you come along for the ride!!
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We’ve come SUCH a long way from our 1st tweet from space: STS-125!!
NASA’s 1st Twitternaut.
.
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How do YOU launch a GALACTIC social media empire?
1. Know your coolness factor.
• Everyone has something unique and wonderful to share.
• Take the time to figure it out.
2. Know the community you want to engage with.
• Learn to speak their language.
3. If you don’t have an niche community, create one.
• Go where they are.
• Find what they care about.
• Connect the dots.
4. Make it easy for your community to love you.
• Give your them back stage passes.
• Let them create their own experiences.
• Get them SO jazzed they overflow into all their networks.
5. If you find something doesn’t work, try something else.
• It’s really ok to experiment. It’s YOUR empire, after all.
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How do you GROW your GALACTIC social media empire?
Be relevant.
Be authentic.
Be unique.
Be innovative.
Be humble.
Above all, have FUN. If you’re not enjoying yourself, neither will we.
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The Galactic Social Media Empire: it’s not about what you get, but what you give.
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Always be looking forward. Tomorrow offers SO many possibilities.
“One must learn by doing the thing, for though you think you know it,
you have no certainty until you try.” -- Sophocles, 400 B.C.
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Farewell, dear Discovery. You served us well!
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