This is our television component. When your message needs to break through the competitive political landscape of the nation’s capital, there is no more cost-effective way to reach a large audience of legislators, members of the administration and other top U.S. government decision-makers than The Washington Diplomat—the publication relied on by these officials for the latest in international and diplomatic coverage. We reach an elite set of demographics that includes all Foreign Embassies, the United Nations in New York, every office on Capitol Hill, House of Representatives, Senate, Congress, the White House, as well as the World Bank, IMF, Inter-American Development Bank, State Department, Fortune 500 companies and more than 600 locations within Washington, D.C., Virginia, Maryland and New York.
2. ABOUT MHz WORLDVIEW
MHz Worldview is a national, independent, non- With a belief in promoting and illuminating world
commercial TV channel presenting fresh, relevant awareness, MHz Worldview proudly delivers a wide
English-language international content. range of world dynamics, showing all the world has
to offer, direct from the source, without political
Programming is authentic and representative of the best or commercial confines.
international programming all in one place featuring:
• Unedited news Right for America. Right Now.™
• Dramas and films
• Music and pop culture Complemented with orginal content
• Mysteries on-air and online, MHz Worldview is a
• Documentaries one-of-a-kind channel, available as a
• Cultural and special event programming digital programming choice for U.S. public
TV stations and other content distributors.
Known for its Programming for Globally-Minded
People™ , MHz Worldview serves as a liaison in And MHz Worldview is available throughout the U.S.
bringing programs and understanding from around in over 30 million households through affiliates via
the world to American audiences. broadcast, cable and satellite.
MHz Worldview is a channel of MHz Networks, a 501(c)(3) non-profit organization. • www.mhznetworks.org/mhzworldview
2 2011 WASHINGTON DIPLOMAT / MHZ NETWORK PARTNER MEDIA KITdata
*Readership estimates compiled from 2009 CVC Circulation & Readership Study
3. A ONE-OF-A-KIND CHANNEL
We bring the world together. Target Audience
We are a one-of-a-kind channel for the globally-mind- MHz Worldview’s rich pro-
ed viewer. No other channel connects viewers with gramming from around the
international programming and perspective like we do. world captures a diverse
audience and is embraced
No other channel immerses viewers in the world like throughout the nation, in both
we do. And no other channel connects the global rural and urban America.
community like we do.
Our audiences define channel
Direct from the source. In English. relevence and include:
• Globally-minded American viewers
• Decision makers and opinion shakers
• Professionals
• Foreign-born citizens and expatriates
• Teachers and students
• Schools and educators
2011 WASHINGTON DIPLOMAT / MHZ NETWORK PARTNER MEDIA KIT 3
4. MHz WORLDVIEW NEWS
No other channel comes close. Our international partners include:
MHz Worldview leads the way with the largest
aggregation of international news presented
on one national channel from the U.S.
Known for its presentation of world news,
MHz Worldview is heralded by viewers for
its keystone programming and presenting
multiple world perspectives, unfiltered.
News from over 20 countries, covering the
world, is featured in the schedule with varied
premier broadcasters three times daily:
in a morning, afternoon and evening block.
MHz Worldview is a channel of MHz Networks, a 501(c)(3) non-profit organization. • www.mhznetworks.org/mhzworldview
4 2011 WASHINGTON DIPLOMAT / MHZ NETWORK PARTNER MEDIA KIT
5. VIEWER PROFILE
Viewer Profile: Income:
Male 46%
Female 54% Income range: mid to high level
Average annual family income: $83,330
Married 58% Nearly 40% of audience has an annual
One child 45% household income of more than $75,000.
Education:
Bachelor’s degree 75%
Advanced degrees 29%
Age Range:
18-34 34%
35-49 27% Highest Viewership:
50+ 39%
8-11 p.m. primetime 59%
Information attributed to The Media Audit, March-April 2008; September-October 2008. • www.mhznetworks.org/mhzworldview
2011 WASHINGTON DIPLOMAT / MHZ NETWORK PARTNER MEDIA KIT 5
6. MHz
Exported globally beginning Q4 2010.
National Channel
MHz NETWORKS:
G19 Satellite
A GLOBAL CONTENT PROVIDER 250,000 HH
(G19 Satellite)
Vast international portfolio
MHz Networks gives your brand the power of exposure to multiple
and varied audiences throughout our distribution venues.
DirecTV
This includes our national channel MHz Worldview, MHz Networks 250,000 HH
10 channels in Washington D.C.
on Demand via broadband on Roku, as well as online streaming. 2.3 Million Broadcast HH
30,000 + 455,000 HH
We personally work with you to ensure that your campaign Demands per day
Local Broadcast/Cable Affiliates
33,765,050 HH
penetrates the more than 33 million U.S. households we reach. Local cable/telco providers
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5.7 MHH 3.5 MHH 2.9 MHH 2.4 MHH 20K CHH 2.3 MHH 1.8 MHH 1.5 MHH 80K CHH 52K CHH 80K CHH 1.5 MHH 1.4 MHH 874K HH 733K HH 600K HH 447K CHH 526K HH 469K HH 378K HH 400K HH 258K HH 172K HH 171K HH 160K HH 85K HH
6 2011 WASHINGTON DIPLOMAT / MHZ NETWORK PARTNER MEDIA KIT 7
7. DISTRIBUTION
Located in over half of the top 20 U.S. television markets via broadcast and cable affiliates,
MHz Worldview also blankets the U.S. via satellite.
*
8 2011 WASHINGTON DIPLOMAT / MHZ NETWORK PARTNER MEDIA KIT
8. * Puerto Rico coming soon
225,000
2011 WASHINGTON DIPLOMAT / MHZ NETWORK PARTNER MEDIA KIT 9
9. CHANNEL GUIDE
Serving the Washington D.C. area’s 4.9 million residents with 10 local digital broadcast channels,
MHz Networks features programs from around the world on-air in more than 20 different languages.
9
Al Jazeera
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the world’s
first English
language news
and current
affairs channel
to be head-
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the Middle
East.
Digital broadcast channels 30.1-30.10. with distribution also on Comcast, Cox, RCN, Verizon FiOS, Dish Network and DirecTV.
10 2011 WASHINGTON DIPLOMAT / MHZ NETWORK PARTNER MEDIA KIT
10. THE MHz NICHE
MHz Networks provides: MHz Home Entertainment
• Exclusive international content for non-linear television • Online at www.mhznetworks.org/shop
viewers
• Sales of DVD products have been
• Higher income demographics willing to pay for the
measured in 38 states
programming they are interested in
• Global inquiries for product sales
• Cross promotional opportunities through
traditional television broadcasting • Over 33 million household national penetration for product
advertisement on national channel, MHz Worldview
MHz Broadband
• Majority of purchases originate from affiliate locales
MHz Networks On Demand is available as a premium
broadband channel via the Roku digital video player. • Traditional and burn on-demand options available
• Programming includes documentaries, music/artist • Retail titles include those broadcast
interviews, mysteries, news and magazine, series, sport, on MHz Worldview and more
exclusive productions and short form content, childrens, • Expanding presence into retail and additional
cultural/in-language, family films and more affiliate content, educational and library markets
• Content averaging 30,000 requests per day throughout the U.S. as well as Amazon.com,
Barnes & Noble.com
• MHz Networks On Demand via Roku now available
at Best Buy, Radio Shack and Fry’s stores nationwide • Opportunities for product/series sponsorship
MHz Networks, a 501(c)(3) non-profit organization. • www.mhznetworks.org/
2011 WASHINGTON DIPLOMAT / MHZ NETWORK PARTNER MEDIA KIT 11
11. MHz PROGRAMMING BY REGION
ASIA J-TECH (Japan) RT Spotlight (Russia and World) News in English, from France
In English, from Japan In English, from Russia
South Asia NEWSLINE News
CHINA/TAIWAN
In English, from India
JAPAN BIZ CAST (Japan) News France 24 News
News
In English, from Japan RT News The Afghan Report (ANI) In English, from France
Taiwan Outlook
News In English, from Russia In English, from India
(Taiwan and World) Euronews
In English, from Taiwan NHK Newsline In English, from France, consortium
SINGAPORE
In English, from Japan AUSTRALIA/OCEANIA of pan-European news agencies
This is Bejing (China and World) Comedy/Series
In English/English subtitles, from China KOREA Sports
Achar! GERMANY
Dramas In English, from Singapore
Australian Football League
Inside Taiwan. Mac TV Taiwan In English, from Australia Dramatic Series/
In English, from Taiwan I Love You International Mystery
I Not Stupid!
In Korean/English subtitles, from Korea
In Mandarin/English subtitles, Scene of the Crime (Tatort)
JAPAN EUROPE
Freeze from Singapore In German/English subtitles,
Magazine/Edu In Korean/English subtitles, from Korea from Germany
AUSTRIA
imagine-nation (Japan)
The Grand Chef, Vol. 1
In English, from Japan SOUTH ASIA Sports Magazine/Education
In Korean/English subtitles, from Korea
INDIA VELUX EHF Champion’s League European Journal
J-MELO (Japan) The Grand Chef, Vol. 2
In English, from Austria In English, from Germany
In English, from Japan In Korean/English subtitles, from Korea
Entertainment/Music/Culture
My Little Bride FRANCE Journal
TOKYO FASHION EXPRESS (Japan) Asian Variety Show (South Asia)
In Korean/English subtitles, from Korea In Spanish, from Germany
In English, from Japan In English/English subtitles,
Dramatic Series/
Someday from the United States People & Politics (World)
International Mystery
Professionals (Japan) In Korean/English subtitles, from Korea In English, from Germany
Bollywood Unlimited Maigret
In English and Japanese/English
RUSSIA (South Asia) In French/English subtitles,
subtitles, from Japan Global3000 (World)
In English, from India from France
In English, from Germany
Magazine/Foreign Affairs
Cool Japan (Japan)
In English/English subtitles, Crosstalk My India (India) Magazine In Focus (World)
from Japan In English, from Russia Subtitled in English, from India This Week in France/Europe, In English, from Germany
12 2011 WASHINGTON DIPLOMAT / MHZ NETWORK PARTNER MEDIA KIT
12. Prisma THE NETHERLANDS Viewpoint with James Zogby Wilson Forum -
(Germany and World) (Middle East and World) Woodrow Wilson International
Magazine
In Spanish, from Germany In English, from the United States Center for Scholars
In From Holland In English, from the United States
Quadriga In English, from The Netherlands Magazine
(Germany and World) Health/Wellness
In English, from Germany Riz Khan’s One on One
NORDIC STATES
In English, from Qatar Hablemos de Salud
Drive it! Dramatic Series/ In Spanish/English captioned,
(Germany) International Mystery Closeup from IBA MHz Networks, the United States
In English, from Germany In English, from Israel
Henning Mankell’s Wallander
Music
Tomorrow Today In Swedish/English subtitles,
from Sweden
News
(Germany and Europe) Strictly Global (World)
In English, from Germany Al Jazeera English news In English, music in native language,
Varg Veum In English, from Qatar MHz Networks, the United States
Euromaxx In Norwegian/English subtitles,
(Europe) from Norway Israel Broadcast Authority news MHz Presents (World)
In English, from Germany In English, from Israel In English, music in native language,
UNITED KINGDOM MHz Networks, the United States
ITALY Youth
Sports
Talk Show
Dramatic Series/ Gaelic Athletic Association Mixed Nutz
International Mystery In English, from Ireland In English, from Iran Darshan America
In English, from the United States
Detective Montalbano
(Il Commissario Montalbano) Youth
THE AMERICAS Youth
In Italian/English subtitles, from Italy Lifeboat Luke Wide variety of films and
In English, from Scotland Foreign Affairs Youth Outlook TV documentaries from Australia,
The Homicide Squad (Yo! TV) Africa, Bolivia, Canada, China,
(La Omicidi) Dialogue (World) In English/English subtitles, Germany, Iceland, India,
In Italian/English subtitles, from Italy MIDDLE EAST In English, from the United States New American Media, Indonesia, Iran, Israel, Italy,
the United States Japan, Korea, New Zealand,
Foreign Affairs
The Octopus Global Ethics Forum - Peru, Russia, Spain, Sweden,
(La Piovra) Doha Debates (Middle East) Carnegie Council Wapos Bay Turkey and more contingent
In Italian/English subtitles, from Italy In English, from Qatar In English, from the United States From Canada, in English on schedule.
2011 WASHINGTON DIPLOMAT / MHZ NETWORK PARTNER MEDIA KIT 13
13. MHz ADVERTISING RATES
30 Seconds 15 Seconds
National Sponsorships $250 $150
Local Sponsorships $130 $90
For questions or more information, contact your sales representative
or call (301) 933-3552 to learn more about advertising with MHz Networks.
9
14 2011 WASHINGTON DIPLOMAT / MHZ NETWORK PARTNER MEDIA KIT