Socio-Viral Buzz and Advertizing Opportunities

4,693 views

Published on

Socio-Viral Buzz and Advertizing Opportunities in Russia

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
4,693
On SlideShare
0
From Embeds
0
Number of Embeds
4,053
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Socio-Viral Buzz and Advertizing Opportunities

  1. 1. AdvertisingOpportunities in Russia introduction
  2. 2. Major Advertising Options Socio-Viral Buzz E-Reputation campaigns TV Advertising Nationwide campaigns Outdoor Advertising Wide coverage on selected territories Print Media Advertising Audience-specific advertising.
  3. 3. Socio-Viral Buzz
  4. 4. Socio-Viral Buzz ∙ New Media require new approach ∙ People trust internet more than TV ∙ Consequent publications in popular social networks create and support online brand image: E-Reputation.
  5. 5. Engagement Cycle Investigating E-Reputation Setting BUZZ Targets.
  6. 6. New Media Metrics Traditional Metrics Social Metrics • Impressions • Q&A Participation • Reach • Branded virtual • Frequency goods interaction • CTR • Generated • eCPM conversation threads • Post-commentaries actions.
  7. 7. Socio-Viral Buzz Benefits ∙ Instant effect with long term visibility ∙ Better ROI performance than other media ∙ Engage in conversation with communities where buying decisions happen ∙ Far reaching third party persuasion.
  8. 8. Why Questa Media? ∙ Questa Media is an organization of knowledgeable people ∙ Team includes professional writers, journalists, bloggers and enthusiasts ∙ Modern software for social networks investigations and analysis ∙ On-behalf and non-connected buzz.
  9. 9. TV Advertising
  10. 10. TV Advertising Advantages Accessibility 99% of population own TV-Sets Popularity average watching time 230 minutes per day Coverage wide audience in short time Effectiveness visual and sound, dynamics and emotions.
  11. 11. TV ChannelsTV Channel 1: Coverage 99%Audience: Male and Female, 18+Average pie of base audience: 18,4%TV Channel Russia 1: Coverage 98%Audience: Male and Female, 18+Average pie of base audience: 16,9%TV Channel NTV: Coverage 85%Audience: Male and Female, 18+Average pie of base audience: 13,2%
  12. 12. TV ChannelsTV Chanel CTC: Coverage 92%Audience: Male and Female, 6-54Average pie of base audience: 11,4%TV Channel Domashniy: Coverage 78%Audience: Female, 25-60Average pie of base audience: 3,2%TV Channel Russia 2: Coverage 80%Audience: Male, 18+Average pie of base audience: 3,2%TV Channel TV3: Coverage 76%Audience: Male and Female, 18-55Average pie of base audience: 2,8%
  13. 13. TV ChannelsTV Channel DTV: Coverage 71%Audience: Male and Female, 25-54Average pie of base audience: 2,0%TV Channel 7: Coverage 58%Audience: Male and Female, 18-54Average pie of base audience: 1,3%TV Channel REN: Coverage 86%Audience: Male and Female, 25-54Average pie of base audience: 5,0%TV Channel 5: Coverage 79%Audience: Male and Female, 18+Average pie of base audience: 1,9%
  14. 14. TV ChannelsTV Channel MTV: Coverage 66%Audience: Male and Female, 11-34Average pie of base audience: 2,3%TV Channel MUZ-TV: Coverage 73%Audience: Male and Female, 11-34Average pie of base audience: 1,8%TV Channel 2x2: Coverage 46%Audience: Male and Female, 11-34Average pie of base audience: 1,6%
  15. 15. Audience Profiles Older Россия11 Russia 16.3% 5 канал TV 5 TV Channel 1 Первый канал 1.8% 18.4% Russia 2 DTV ДТВ DomashniyРоссия 2 Домашний 1.7% 1.8% 2.2% Рен-ТВ REN TV TTV Men 4.4% Women 4 5 . 8 0 . 0 1 7ТВ 0.4% ТВ3 2.6% Muz-TV МузТВ 0.8% СТС 8.7% 2х2 MTV 0.7% 0.9% Younger
  16. 16. Special Placements Seasonal ProjectsMoviesSequels
  17. 17. Outdoor Advertising
  18. 18. Outdoor Advertising Options City-format Billboards Supersites Transport Brandmauer/ Video Screens Roof Installation
  19. 19. City-Format Size: 1,8m x 1,2m Static Image • Visible from pavement and traffic side of streets • Internal light makes better visibility • Installed in historical and central locations • 1000+ surfaces in Moscow
  20. 20. Billboards Size: 6m x 3m Static Image • Traditional outdoor format • Visible for both car traffic and walkers • Very effective format for advertising new products and services as reminding advertising • 2000+ installation locations in Moscow and regions
  21. 21. Supersites Size: 5m x 10m; 5m x 15m Static Image • Dominate on other formats for drivers and passengers • Usually used for brand awareness campaigns • Surfaces available in Moscow and major highways
  22. 22. Brandmauer orRoof Installation Size: Custom size depending on availability • Horizontal and vertical placement • Non-standard size • Best visibility • Ability to make creative advertising (for example car riding on a wall)
  23. 23. Public Transport Size: depending on public transport availability • Non-standard size • Great visibility • Dynamic place of appearance • Visible by passengers, walkers and traffic participants • Very effective for Automotive Industry products
  24. 24. Video Screens Size: approximately 50 sq.m Dynamic content • Good visibility • Ability to show any type of video, text and animation • Very bright • Highly effective for short- time campaigns • Short execution period • Effective for both walkers and drivers/passengers
  25. 25. Print Media
  26. 26. Print Media in Russia Women Men Universal MassMagazines Magazines TV Guides NewspapersIndustry Audience InFlight Pricing Specific Specific Magazines Catalogs
  27. 27. Women Magazines • Monthly full-color and usually high-quality glossy magazines about fashion, relations, beauty and psychology. • Expensive way to reach female audience of medium and higher income class • Full page full color (FPFC) sole advertising preferred or together with associated article
  28. 28. Men Magazines • Monthly full-color and usually high-quality glossy magazines about men’s health, relations, fitness and men’s interests. • Expensive way to reach male audience of higher than medium income class • Full page full color (FPFC) sole advertising preferred or together with associated article
  29. 29. Universal & TV Guides • Weekly full-color and usually high-quality magazines for wide audience with country wide distribution • Affordable way to reach all types all age audience of medium and higher income class • Any size and any type of direct or indirect advertising, articles etc. Depends on budget
  30. 30. Mass Newspapers • Daily newspapers usually black-white sometimes full-color is media about everything: economics, politics, sport, culture, etc • Affordable way to reach all audience of all types income class • BW or FC advertising and/or associated article
  31. 31. Industry Specific Media • Weekly full-color and usually high-quality magazines for specific industry and/or audience: Automotive, Sport, Travel… • Affordable and the most effective way to reach specific audience of all income classes • Any size and any type of advertising articles, etc. Depends on budget
  32. 32. Audience Specific Media • Weekly full-color and usually high-quality magazines for specific industry and/or audience: Finance, Economy, • Affordable and the most effective way to reach specific audience of all income classes • Any size and any type of advertising articles, etc. Depends on budget
  33. 33. InFlight Magazines • Quarterly full-color and usually high-quality magazines for free distribution usually in Business Lounges and in flights • Efficient way to reach audience of high and top income classes • Full page full color (FPFC) sole advertising preferred or together with associated article
  34. 34. Pricing Catalogs • Classified full-color and or BW magazines for free distribution • Efficient way to reach target audience of low and medium income classes • Bulletin, advertising, article. Depends on budget
  35. 35. Promo Experience You Can Trust There is always a chance to reach target audience Let us help info@questamedia.com

×