KINGSTON DEVELOPMENT<br />BEN HOBAN – DIGITAL STRATEGIST<br />
CASE STUDY – GLOBAL POVERTY PROJECT<br />
CASE STUDY – GLOBAL POVERTY PROJECT<br />A multi-lingual, content managed website with custom marketing management tools.<...
CASE STUDY – GLOBAL POVERTY PROJECT<br />Multi-lingual CMS website<br />Detects users IP address, save their country in th...
CASE STUDY – GLOBAL POVERTY PROJECT<br />Outbound communications<br />SMS and email – queued emails<br />Multiple SMS and ...
CASE STUDY – GLOBAL POVERTY PROJECT<br />Inbound communications<br />SMSs from seminars and presentations for user registr...
CASE STUDY – POKITPAL<br />
CASE STUDY – POKITPAL<br />Worked with freelance designer – Eyal Chipkiewicz<br />iPhone, Android and Mobile Web Applicati...
CASE STUDY – POKITPAL<br />Content Management System<br />Universities set up their subject calendars<br />Unions, clubs a...
CASE STUDY – POKITPAL<br /><ul><li>GPS based offers and redemption
“Show offers near me”
“Show offers in category X”
“Show offers near me in category X”
Measurable redemption rates – we know if the offer has been redeemed because the app must be open in the store to show the...
Calendar subscriptions to union, club, society and subject calendars
Students can add their own events and manage their own diary
iAds – Apple ads within the application as secondary revenue stream</li></li></ul><li>CASE STUDY – ZOOS VICTORIA<br />
CASE STUDY – ZOOS VICTORIA<br /><ul><li>  Worked with graphic design firm MOKO </li></ul>   Creative<br /><ul><li>iPhone, ...
  CMS built off WordPress
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Kingston development

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3 case studies of Kingston Developments online capacities

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Kingston development

  1. 1. KINGSTON DEVELOPMENT<br />BEN HOBAN – DIGITAL STRATEGIST<br />
  2. 2. CASE STUDY – GLOBAL POVERTY PROJECT<br />
  3. 3. CASE STUDY – GLOBAL POVERTY PROJECT<br />A multi-lingual, content managed website with custom marketing management tools.<br />Worked with Design Agency – Glide<br />Direct Client<br />
  4. 4. CASE STUDY – GLOBAL POVERTY PROJECT<br />Multi-lingual CMS website<br />Detects users IP address, save their country in the session<br />Serves content in that country’s dominant language<br />If we don’t have specific content for a user’s country, then we serve default content<br />CMS serves up a different design for different countries<br />
  5. 5. CASE STUDY – GLOBAL POVERTY PROJECT<br />Outbound communications<br />SMS and email – queued emails<br />Multiple SMS and email templates (For email, there are HTML and plain text)<br />Sophisticated and flexible system for selecting recipients based on previous website engagement and presentations attended.  <br />We track how users sign up and engage with the site.<br />
  6. 6. CASE STUDY – GLOBAL POVERTY PROJECT<br />Inbound communications<br />SMSs from seminars and presentations for user registration<br />Website signups <br />
  7. 7. CASE STUDY – POKITPAL<br />
  8. 8. CASE STUDY – POKITPAL<br />Worked with freelance designer – Eyal Chipkiewicz<br />iPhone, Android and Mobile Web Application<br />API – transaction system between mobile applications and CMS<br />Direct Client<br />
  9. 9. CASE STUDY – POKITPAL<br />Content Management System<br />Universities set up their subject calendars<br />Unions, clubs and societies setup their annual calendars<br />Advertisers setup ad campaigns<br />
  10. 10. CASE STUDY – POKITPAL<br /><ul><li>GPS based offers and redemption
  11. 11. “Show offers near me”
  12. 12. “Show offers in category X”
  13. 13. “Show offers near me in category X”
  14. 14. Measurable redemption rates – we know if the offer has been redeemed because the app must be open in the store to show the cashier.</li></li></ul><li>CASE STUDY – POKITPAL<br /><ul><li>Sophisticated reporting based on customer radius, offer views and offer redemption
  15. 15. Calendar subscriptions to union, club, society and subject calendars
  16. 16. Students can add their own events and manage their own diary
  17. 17. iAds – Apple ads within the application as secondary revenue stream</li></li></ul><li>CASE STUDY – ZOOS VICTORIA<br />
  18. 18. CASE STUDY – ZOOS VICTORIA<br /><ul><li> Worked with graphic design firm MOKO </li></ul> Creative<br /><ul><li>iPhone, and Mobile Web Application
  19. 19. CMS built off WordPress
  20. 20. Direct Client</li></li></ul><li>CASE STUDY – ZOOS VICTORIA<br /><ul><li> Zoo can add, edit and delete animals
  21. 21. Zoo can create events and actions </li></ul> related to animals<br /><ul><li> Schools and Environmental </li></ul> organisations create Events and <br /> actions related to animals<br />
  22. 22. CASE STUDY – ZOOS VICTORIA<br /><ul><li> Integrated with school curriculum
  23. 23. Students have accounts that track their </li></ul> progress through actions and attendance <br /> at conservation events<br /><ul><li>FacebookConnect – login to the website </li></ul> with your active Facebook session<br />
  24. 24. CASE STUDY – ZOOS VICTORIA<br /><ul><li> API to allow third party developers to </li></ul> make widgets and applications<br /><ul><li> API is part of Creative Commons and is </li></ul> being employed by other Zoos globally<br /><ul><li> Business objective: streamline pre-Zoo, at- </li></ul> Zoo and post-Zoo educational experience<br />
  25. 25. CASE STUDY – ZOOS VICTORIA<br /><ul><li> Core Functionality:
  26. 26. Events can be viewed and checked-in to via the </li></ul> mobile (native and through web enabled GPS)<br /><ul><li> Actions can be committed to via mobile
  27. 27. Content – videos, photos and text accessible via web </li></ul> and mobile<br />
  28. 28. CASE STUDY – ZOOS VICTORIA<br /><ul><li> Core Functionality:
  29. 29. Users can upload their own photos through app and they </li></ul> are displayed on website liked to their profile<br /><ul><li> Users can view their “Action Log” that contains what </li></ul> events and actions they have attended and/or completed<br /><ul><li> Users can setup reminders to remind them to complete </li></ul> certain actions and/or events<br />
  30. 30. KINGSTON DEVELOPMENT<br />Ben Hoban<br />bhoban@kingstondevelopment.com.au<br />Phone: 9645 1887<br />Mobile: 0416 273 681  <br />

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