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Nikhil Kulkarni - Facebook Developer Garage Bangalore


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Talk by Nikhil Kulkarni, MingleBox at Facebook Developer Garage, Bangalore

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Nikhil Kulkarni - Facebook Developer Garage Bangalore

  1. 3. Apps On Social Networks Product, Marketing and Monetization <ul><li>Nikhil Kulkarni </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li>August 28, 2009 </li></ul></ul>
  2. 4. Agenda 1 Apps As Products - Why Is Product Layer Important? 2 Getting Hands Dirty – Elements Of Building Apps 3 Taking It Out – Marketing Apps 4 Show Me The Money – Monetizing Apps 5 Outlook On The Apps Ecosystem
  3. 5. Why Is Product Layer Important? <ul><li>Product is the bridge between the developer and outside world </li></ul><ul><li>Understanding the user </li></ul><ul><li>Smoothening the edges </li></ul><ul><li>Messaging and Communication </li></ul><ul><ul><li>Talking in a language the user understands </li></ul></ul><ul><li>Engaging users during development, launch and growth </li></ul>
  4. 6. Elements Of Building Apps <ul><li>Interactivity, engagement and personalization </li></ul><ul><li>Using the Social Graph well </li></ul><ul><li>Aim to be the default app – iLike, Movies, SuperWall, Mafia Wars </li></ul><ul><li>Launch first; launch fast – difficult to play catch up </li></ul><ul><li>More interactivity and less content </li></ul><ul><li>Viral features within the app – healthy spaminess index </li></ul>
  5. 7. Marketing Apps <ul><li>Make users your ambassadors; first 100 users are Gods </li></ul><ul><li>Stay connected to users all the time </li></ul><ul><li>Make users feel rewarded with previews, goodies etc. </li></ul><ul><li>Viral features within the app – let the app market itself </li></ul><ul><li>Contests, Ads and Cross Promotion </li></ul>
  6. 8. Monetizing Apps <ul><li>Looking beyond click through, page views and impressions </li></ul><ul><li>Need high engagement levels </li></ul><ul><li>Opportunities with brands </li></ul><ul><li>Minglebox App Case Studies </li></ul><ul><ul><li>Chess with NIIT </li></ul></ul><ul><ul><li>Kwality Walls with iPoke </li></ul></ul>
  7. 9. Outlook On The Apps Ecosystem <ul><li>Excited about the opportunities </li></ul><ul><li>Early days still, long way to go </li></ul><ul><li>More local and personalized apps </li></ul><ul><li>Will evolve over a period of time </li></ul><ul><li>Important to engage more users and keep engagement levels high </li></ul><ul><li>Apps economy will evolve and monetization models will emerge </li></ul>
  8. 10. Thank You Nikhil Kulkarni [email_address]