Definition “Interactive marketing is the ability to address the customer, remember what the customer says and address the customer again in a way that illustrates that we remember what the customer has told us” John Deighton Marketing has moved from a business transaction to a conversation with the consumer. He is empowered, entrusted, and recruited to aid in the strategy. We want to meet their need and to have a feedback of their consumption experience
Media Average consumers’ time Challenges spent per dayOnline 4:13 . A marketing facilitated by internet, thought theTV & possibility to collect information online. video 3:17Music & Radio 1:26Mobile phone needs to use new technologies in order to grow A company 1:18 and be successful. Internet provides marketers andLandline phone 0:36 consumers with opportunities for much greater interactionGaming individualization. and 0:36Reading 0:24 Source: Yankee Group
Search Content Engine marketing MarketingIntegrated Displaycampaigns Advertising Interactive Marketing Mobilemarketing Community marketing Social Media Online Marketing promotion
Trends & Future Interactive marketing spend in the US went up from $18.4 billion in 2007 to $61.3 billion in 2012. Top 2 industries: Travel and Hospitality Considering the top areas of marketing, the future on interactive marketing will be focus on social, mobile and real time web. Word-of-mouth have became the most efficient tools to advertise your company.
Social Media Marketing : Social Media AdvertisingSocial Media Participation : Blogging, social networking, media sharing, WIKIs, virtual worlds.Social Media Campaigns: Sponsored virtual gift, contests.Social Media Apps
Mobile Marketing : -Messaging -Mobile Web Content -Downloadable Content -Mobile Application -Mobile Hotspots