Interactive Marketing:      Ben Guez           11
Agenda         Interactive Marketing    1               Introduction    2               The Content                       ...
1. Introduction                  33
Definition “Interactive marketing is the ability to address the customer,       remember what the customer says and addre...
Media                              Average consumers’ time  Challenges                       spent per dayOnline          ...

Search       Content               Engine      marketing             MarketingIntegrated                         Displayca...
Trends & Future Interactive marketing spend in the US went up from $18.4  billion in 2007 to $61.3 billion in 2012. Top ...
Ben Guez    10           10
Thank you for your attention!                            11
Content marketing :    -Websites    -micro site    -podcast    -videos    -newsletters
Display advertising : -Contextual Ads  -Banners Ads  -Rich Media Ads
Social Media Marketing : Social Media AdvertisingSocial Media Participation : Blogging, social networking, media sharin...
Mobile Marketing : -Messaging  -Mobile Web Content  -Downloadable Content -Mobile Application -Mobile Hotspots
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  1. 1. Interactive Marketing: Ben Guez 11
  2. 2. Agenda Interactive Marketing 1 Introduction 2 The Content Int 3 Trends and future 4 Questions Ben Guez 22
  3. 3. 1. Introduction 33
  4. 4. Definition “Interactive marketing is the ability to address the customer, remember what the customer says and address the customer again in a way that illustrates that we remember what the customer has told us” John Deighton Marketing has moved from a business transaction to a conversation with the consumer. He is empowered, entrusted, and recruited to aid in the strategy. We want to meet their need and to have a feedback of their consumption experience
  5. 5. Media Average consumers’ time Challenges spent per dayOnline 4:13  . A marketing facilitated by internet, thought theTV & possibility to collect information online. video 3:17Music & Radio 1:26Mobile phone needs to use new technologies in order to grow  A company 1:18 and be successful. Internet provides marketers andLandline phone 0:36 consumers with opportunities for much greater interactionGaming individualization. and 0:36Reading 0:24 Source: Yankee Group
  6. 6.
  7. 7. Search Content Engine marketing MarketingIntegrated Displaycampaigns Advertising Interactive Marketing Mobilemarketing Community marketing Social Media Online Marketing promotion
  8. 8. Trends & Future Interactive marketing spend in the US went up from $18.4 billion in 2007 to $61.3 billion in 2012. Top 2 industries: Travel and Hospitality Considering the top areas of marketing, the future on interactive marketing will be focus on social, mobile and real time web. Word-of-mouth have became the most efficient tools to advertise your company.
  9. 9. Ben Guez 10 10
  10. 10. Thank you for your attention! 11
  11. 11. Content marketing : -Websites -micro site -podcast -videos -newsletters
  12. 12. Display advertising : -Contextual Ads -Banners Ads -Rich Media Ads
  13. 13. Social Media Marketing : Social Media AdvertisingSocial Media Participation : Blogging, social networking, media sharing, WIKIs, virtual worlds.Social Media Campaigns: Sponsored virtual gift, contests.Social Media Apps
  14. 14. Mobile Marketing : -Messaging -Mobile Web Content -Downloadable Content -Mobile Application -Mobile Hotspots
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