3. Idea 1
‘What would make Irn-Bru better?’
Different things that could make Irn-Bru better; things such as .
Contains things that people say e.g.
‘…if it made me better with women’
‘…if it stopped me being bald’
‘…if it made me rich and famous’
Advert has a head shot of someone and an idea bubble above coming from their head containing an image
with what the copy says e.g. ‘…if it stopped me being bald’, there would be the same guy with masses of
hair in the thought bubble.
Text underneath ‘Irn-Bru 32 can’t do any of those things, but it can give you energy’
4. Idea 2
‘There’s a strange new craze taking the nation by storm!’
Image of a news reporter
People behind him jumping, dancing in the street, showing their energy.
5. Idea 3
Spot the difference
2 of the same images, one normal, the other with extra added ‘energy’.
e.g. people’s hair standing up on end, big smiles, hands in the air
6. Idea 4
Image of someone sat in a chair like they are being interviewed.
‘So what did you think of new Irn-Bru 32, John?’
Image of a person with a huge smile, hair standing up on end and crazy eyes.
‘I love Irn-Bru 32, it makes me see the world for a better place, it makes me want to live my dreams and dance around happily
with my friends.’
7. Idea 5
Alan said Irn-Bru 32 made him feel like he could be whatever he wanted to be.
Alan wanted to be a cat.
Image of a middle-aged man dressed up as a cat sat in the garden.
‘Irn-Bru 32. How does it make you feel?’
8. Idea 6
‘Gladys knit her grandchildren 3 jumpers each in 2 hours with the help of Irn-Bru 32’
‘What could you do?’
Image of about 5/6 kids all wearing 3 jumpers layered on top of each other, looking pretty unhappy and annoyed.
