Synergy refers to combining separate elements to create a greater whole. The document discusses how musicians can use synergy by linking their various media platforms like websites, social media, music videos, and albums to reach a wider audience. Established artists like Ed Sheeran and Adele link all their media products to stay relevant. The author created synergy for their artist "JAYA" by linking her social media platforms to her website to make it easier for fans to find information and see her music video. Consistency was maintained through using the same color schemes and headshot across different media.
2. What is Synergy?
• Synergy is when two or more separation organisation
come together to create a product, that is greater than
the sum of their separate effects.
• In this case synergy is the combination of the artists
music video, digipak and advertisement.
Synergy is important for any musician but especially for
someone new on the scene, by having little or no media
presence, people are no going to know who the artist is or what
they are about, if there is no ready information on an artist,
they may go unnoticed for a longer period of time compared to
an artist who has multiple articles and a large media presence.
3. How established artists use
Synergy.Ed Sheeran and Adele both have synergy
presence, they both make sure that they
link all their media products together, Its
vitally important that artists stay in the
public eye (stay relevant) this is done by
linking all there products together, for
example linking their website to their
current album, Instagram,Twitter and
other social media sites.This idea of
synergy is something I defiantly wanted to
adopted and incorporate. By having a wide
media coverage, with all sites and media
connected it is able to reach a wider
audience, by copying other successful
artists as well as having the same target
audience, I know that the use of synergy
will do well.
4. How I created
Synergy.
• As seen in these images, throughout JAYAs marketing
campaign I made sure to link all media together, for
example linking the Instagram andTwitter page to the
website. By doing this it was easier for fans to get
more information and see JAYA on a personal level. It
will also get the newly released music video more
coverage as each social media site is linked to JAYAs
main website.
• By using the same headshot of JAYA, she becomes
more recognisable and memorable as a brand which
makes a greater impact on the fans.
5. How I created
Synergy
• To keep consistency I made sure that I kept the same
colour scheme throughout my ancillary texts.This can be
seen throughout my digipak and website, however due to
the type of song and feedback I received black and white
didn’t make sense for the music video. So I incorporated
the colour of the images seen on the ‘image’ page on the
website into the music video, so it was full of colour. I feel
that the use of synergy is consistent throughout. By
keeping it constant the audience/fans are able to easily
connect with JAYA and recognise her.
