FREELANCE WORDPRESS LESSONSLEARNEDOr things I’ve learned about making a living withWordPress for fun and profitWordCamp Chicago 2012 Becky Davis
ABOUT BECKY Designer/Dev from Chicago 1st WordPress site in 2009 1st WordCamp – Chicago 2010 1st WordCamp site design – Chicago 2011 Number of WordPress custom themes built – 25+ Solopreneur (for now), making a decent living Mom – both kids in college
LESSON 1 – IT’S ALL ABOUT THE KARMA Collaboration not Competition Pay it back Thank plugin developers Teach Meetups Rely on Friends Share resources Share ideas Bounce ideas and problems It’s all about the community.
LESSON 2 – MAKE THE COMMITMENT You will never be a FT freelancer if you don’t do it FT Have faith Accept the risk Network, network, network Try everything at least for a while Meetups Chamber of Commerce Local organizations Charge more as you build skills and confidence
LESSON 3 – NEVER STOP LEARNING Stop saying “No” to clients Challenge yourself and figure it out Ask questions – this is what the WordPress community is all about Have tutorials ready for when you’re not busy Be open to new ideas Read Google is our friend
LESSON 4 - MANAGE EXPECTATIONS Much easier said than done Don’t assume what they understand Educating the client is part of the process Designers need special education How to give you files The dynamic nature of a WordPress site Balance between user editing and designer ideal Don’t ask, Don’t tell is not a good policy!
LESSON 5 – DO MAKE IT EASY Consider the end user in all decisions Add drop down styles in the editing area Make TRAINING a standard part of your bid and process
LESSON 6 – GET PAID If you don’t track your time, how will you ever know how to charge? Track out of scope changes Use contracts whenever possible Don’t launch without final payment Pay yourself the same every week Set aside taxes first Get off the roller-coasterThe only way you’ll make money is by knowing whatyour time is worth.
LESSON 7 – LEARN HOW TO BREATHE Step away from the screen and get out of the house Disconnect regularly Remember it’s all about the Karma
CONTACT INFO Beckydavisdesign.com @beckyddesign Slides on slideshare.net/bdgardengirl MEETUPS IN CHICAGO! City – North side http://www.meetup.com/Chicago- WordPress-Meetup/ North suburbs (Lake Co) - http://www.wplc.us/ West suburbs (McHenry Co) - http://www.wpmchenry.com/