Overview of customer development tools in order to build awesome products - will add more over time

1. @barryoreilly
www.barryoreilly.com
Lean Startup Tools

2. Some lightweight tools with a massive punch!
LEAN STARTUP TOOLS

3. Problem / Solution Canvas
!"#$%&'()*+#,-&./. !"#$%&'()*+#,-&./. !"#$%&'()*+#,-&./. !"#$%&'()*+#,-&./.
0#%1,/#2()*+#,-&./. 0#%1,/#2()*+#,-&./. 0#%1,/#2()*+#,-&./. 0#%1,/#2()*+#,-&./.
31.,#'&"(4..1'+,/#2. !"#$"%#&'(##)*+&",- 5267%/87,&8 97%/87,&8

4. Problem / Solution Canvas
!"#$%&'()*+#,-&./. !"#$%&'()*+#,-&./. !"#$%&'()*+#,-&./.
we !"#$%&'()*+#,-&./.
the problem
W hat is ant to test
we w
0#%1,/#2()*+#,-&./. 0#%1,/#2()*+#,-&./. 0#%1,/#2()*+#,-&./. 0#%1,/#2()*+#,-&./.
tion
is o ur solu
What at problem
to th
31.,#'&"(4..1'+,/#2. !"#$"%#&'(##)*+&",- 5267%/87,&8 97%/87,&8
ution
ge sol iest
ing chan risk
e mak f ted… st next
are w o alida te
ass um ptions s in terms st inv
are idated… tion
What ur customer riskiest 1 tions al p
o e as sump ns are v er assum
about on.. test th If ptio m
luti assum custo
our so If

5. Business Model Canvas by Alex Osterwalder

6. Conference Business Model Canvas

7. Problems getting it up?
http://launchrock.com

8. Problems getting it up?
Do people sign up? terest?
Is t here in
Custome r contacts
for later…

9. Not sure what you look like?
http://unbounce.com

10. Not sure what you look like?

11. Are people interested?
http://www.kissmetrics.com

12. Are people interested?
e usage
Featur
What a re people
the site
doing on

13. http://aytm.com
Free to use on your own list
- Remember those launchrocket
sign ups ?!?!

14. Talk to you interested customers?
http://www.snapengage.com
Interview c
ustomers liv
when they e,
trail are looking
Free to at your site
and engaged
Deta
iled
infor visito
matio r
n

15. Get people to test the product
PC a
n
testi d Mobile
ng
ple $90 time?
L 3 peo guarantee in a years
adly …
o pay y back
S et omer
Yo u hav ar mone happy cust Feed
back
1 ye I’ll be a
But r if hour in an
W onde

16. GET OUT OF THE BUILDING!
d
bb er ban
Pe g… ru camera
an d USB