My talk from HITS2012. It was a great conference with so many people working the various aspects of Digtial transformation. My talk focused on how metadata is key to handling the digital explosion that is coming in entertainment - not just the digital revenue hockey stick, but the changing way we need to delver digital products. MarkLogic uniquely allows organizations to flexibly collect all their metadata and build the digital supply chain applications they need to complete in the new digital marketplace.
Customize: pick ONE product and tell the story of that one productData on left hand side supports the building of the product:First column: Data on who contributed so you can manage royalties Second column: data to define the product so you can store and find itData on right hand side are all the business opportunities:Third column: data from traditional distributionHOLD after Posters + Ads: this is where the world was until very recently. CONTINUE: now there is an explosion of new markets and product opportunities – international alone represents 1000s of new places to sell your contentAdded complexity of versions (a place to mention product and even granular customization) and rightsAdded complexity of new places to distribute products being created all the time (Facebook etc) as well as the need to know where its being used even it is not authorizied
Recap of all the data: its complex and is more than just the ‘asset’ dataWhat you really need is the complete pictureTwo anecdotes (optional)- Simon & Schuster had book by Osama’s brother and only found it with a search on a system like this- To find assets for a major deal with Coke a major studio had to lock 4 senior people in room to find all the clips because only they knew where the assets were.Critical takeaway:Only the combined data tells the whole storyYou need the whole story to run your businessAlso:What MarkLogic customers have in common is that they use our technology and experience to cut through the complexity so employees, partners and customers can innovate
The result is often yet another system, and not a central system
Traditional Approach is based on single purpose technology that doesn’t work when there are multiple, ever changing product opportunitiesAll of this up front work means you don’t get to know what your data looks like until the development process is almost complete
The result is often yet another system, and not a central system
The answer is MarkLogicMarkLogic leads the advancement of Big Data with the first operational database technology for mission-critical Big Data Applications. Now, organizations have a proven, cost-effective way to power core operations on Big Data.
MarkLogic’s approach is different and gets you the result you want:We FIRST load all the data and load it as is – maintaining all the richness of the data from the source systems. We fully understand the structure of that data and so can immediately start to search and link the dataAnecdote (optional): we were describing this to a customer and he said “so we’re like the guy who knows he has to go to the doctor . . . But he before he goes he wants to loose that weight he’s been trying to loose … and get his blood pressure down . . . And he pretty much never makes it. What you’re saying is that we should just go right on it and get started” Yup – that’s what we’re sayingFrom all this information you can build the applications you need to run your business – people may start with search, the custom products or syndication and even the full digital media solutions like digital supply chains
Use this build or the final full viewThis is how we do it – we load the data as is
MarkLogic tools let you do this quickly and easily
Then we create the APIs that the applications need, starting with search
And MarkLogic provides tools to let you configure these APIs
Finally you get a real system that powers multiple applications including online delivery, even mobile
This approach pays off with real results- You can stress in the 1/10 costs: the total cost of all the software (database + search), the reduced hardware, the reduced cost of development and the opportunity to retire software and put those maintenance costs to work creating new revenue products