1. ASSIGNMENT
ON
Fremco
Corporation
By-Group No-3

2. Submitted by Group No-3
Hussain | Sadhna | Pronita | Rashi

3. 1.Information for decision
making
 Knowledge about the
competitors.
 Test and Preferences.
 Buying habits of people.
 Packaging.
 Pricing.
 Govt. Rules and Regulations.

4. 2.Important information in
deciding about a brand of juice
 Price Factor.
 Existing about other Industries.
 Target Customers.
 Location
 Quality of fruit to be used
 Presence of nutrition

5. 3. Deciding factors of
Customers
 Variety.
 WIC Approval.
 Strong Flavor.
 Nutritional Value.
 Buying behavior.
 Health Conscious.

6. 4. Difficulties of Companies
 Diverting of loyal customers.
 Changing the perceptions of
customers.
 Acceptance by people
 Compete with the dominant
Player.
 Sufficient Budget.

7. 5. Suggestion about advertising
and positioning.
 Strong entry through attractive
advertisement.
 Distribution free samples in public
places.
 Personal Selling.