A short presentation on the first Web Analytics Wednesday Budapest - an introduction of Google Analytics' API and two open source web analytics tools, Piwik and Open Web Analytics.

1. Google Analytics API &
open source analytics tools
András Bártházi, Wish Internet Consulting
7 October, 2009
Wednesday, October 7, 2009

2. About me
András Bártházi
developer, opensocial evangelist and entrepreneur
Contact:
mail: andras(at)barthazi(dot)hu
twitter: @ba78
Blog: (in Hungarian)
http://webakademia.hu
Wednesday, October 7, 2009

3. Topics
Personalized analytics data
Different solutions:
using GoogleAnalyticsAPI
open source tools:
Piwik and Open WebAnalytics
This won’t be a detailed presentation about them, just a
short introduction
Wednesday, October 7, 2009

4. Google Analytics API
GoogleAnalytics is fine, but...
You can add summaries to you Dashboard, but...
With theAPI (a.k.a. Data ExportAPI):
you can setup personalized and detailed dashboard
you can intergrate analytics data with your site
Wednesday, October 7, 2009

5. Google Analytics API
With theAPI, you can access your processed data
Client libraries are available in different languages:
JavaScript, Java, Python, PHP and Ruby
But the information is available in a standard “feed” format, so
it’s easy to process in any language
Authorization methods are: ClientLogin (user/password - not
recommended),AuthSub and oAuth (both is about authorizing
the application by a “login form” on a Google website)
Wednesday, October 7, 2009

6. Google Analytics API
you can programmatica(y access your accounts and account’s
data
the query is about selecting one or more dimensions and
metrics (visitor, campaign, content, ecommerce, internal
search, navigation, goals and events) and adding sorting,
filtering, start and end dates
defining the query is not always easy, but then you can build a
more personalized solution for yourself
Wednesday, October 7, 2009

7. Open Source tools
There are two interesting open source (PHP/MySQL) tools I
can recommend:
Piwik
Open WebAnalytics
both provides real time information
self hosted = you own and access a( the data
this gives you more power but needs more development
Wednesday, October 7, 2009

8. Piwik
wants to be the best open source web analytics
application
extendable by different components/plugins (visitors on a
map, heatmaps
have openAPIs - there are other (open source)
applications like WordPress can integrate it
quick central insta(ation for a( your sites
Wednesday, October 7, 2009

9. Piwik
just try it: http://piwik.org/demo/
Wednesday, October 7, 2009

10. Open Web Analytics
much younger than Piwik - in development
over the basic features, provides:
click streams (where visitor’s are going), heat maps, feed
subscribers tracking and more
integration with WordPress (track by user name or email
address +om comments) and MediaWiki
unfortunately far +om we( documented
Wednesday, October 7, 2009

11. Open Web Analytics
for more information: Open WebAnalytics
Wednesday, October 7, 2009

12. Thanks
Any questions?
Contact me: andras(at)barthazi(dot)hu
Fo(ow me: ba78 on Twitter
Visit my blog for this presentation:
http://webakademia.hu/
Wednesday, October 7, 2009