Over view of facebook Marketing ebook

1. Promoting a business on Facebook (Getting started with Facebook marketing).
Social media marketing has grown extensively in this century. Businesses use social media like twitter,
LinkedIn, pinterest, instagram, Google plus and Facebook to expose their brands or product. At the
moment Facebook still remains the most popular social site with over a billion users.
While some users benefit from Facebook by keeping in touch with old friends, relatives as well as
making new friends, businesses use the site to increase their profits through Facebook advertisement
and other means such as pages, communities and groups.
Facebook has people of various age range and class who come together to post pictures, discuss
interests and hobbies as well as do other things you can think of. This is why the population keep
increasing every day, which stands today at over a billion.
Facebook marketing being the hottest trends today will greatly help in improving and promoting your
website and your business. Offline businesses can as well bring customers to their shops with the use of
a Facebook page.
Facebook marketing is very effective; this is the reason why Facebook is investing a lot of money for
advertising in order to attract more people to join. Facebook invest millions in promoting the site
through Microsoft-Yahoo Bing ad, Google ad words and more. This guarantees you of the potential
your business can have.
This marketing type is not very popular in Cameroon with its low online presence. However businesses
like MTN Cameroon, Orange Cameroon and the guru of online shopping in Cameroon, (Jumia.cm),
Nexttel among others have are benefiting from social networking on Facebook. Facebook marketing is
worth trying to you still thinking of how to get your brand exposed.
As mentioned earlier, there are several ways you can carry out Facebook marketing. Free methods like
use of groups, and friend list are gradually losing popularity as you are not sure of how many people
actually see you post. This is the case with Facebook communities with many restrictions. So you should
consider trying the Facebook ad system.

2. The Facebook Ads system allows you and other business owners to advertise your products and
services. You can promote your page to get likes which you will later covert to clients and increase your
sales or you can promote your website and get traffic which of course can be converted to leads. There
are other strategies of exposing your brand with the Facebook ad system. Lately shopify launch a
campaign with a system that allows you to market your products on Facebook. We will see more about
Facebook ads in the days ahead.
Big names Amazon(e-commerce), Guinness(brewery), the nextweb(blogging) and other companies are
utilizing this media. Just another reason for you to think of marketing online with Facebook marketing.
Here, you will be able to increase the advertising potential for your company. Also, you will be able to
reach out to more people as well as get a niche market for your products and services.
Facebook today is not the only social media that you can promote your product or services. You might
have tried classified ads,forum promotion or other local ways which are not increasing your sales.
If this is the case for you then consider social media marketing. Get a pinterest board for your business,a
twitter list or page for your business, a Google plus page for your business or a Facebook page for your
business. It is only with this that you will be able to see how effective marketing is by using a social
networking website. We welcome your business to the social world.
5 Free methods to do Facebook Marketing-Promote your business on Facebook for free
In reaction to my last post on ‘’Getting started with Facebook marketing’’, many reader asked me the
question ‘’what about the free methods?’’. Today, I will be covering some of the free methods top get
your brand exposed to the public. Let us get started.
Join Facebook Groups you think will have your potential clients
Facebook groups are a great way of exposing your brand. Posting links to your website, page or even
you own group can increase your sales and exposure. You should not just post links on any groups.
Different Facebook groups have their rules, so read the rules of any group before joining. For example, if
you want to promote school fashion and weight loss products, look for a group that is made up of
youths and ladies like ‘’Le Bamileke’’. There are other groups that allow you to promote your business
with no restriction. Groups like; Facebook advertisement, promote your business here are worth trying.
Another thing you should consider is your location. You cannot be promoting in a group in Germany or
UK, when you actually want local customers from Cameroon. To wrap this section, promoting on
Facebook groups should start clear objectives.
Promote to your friends
Your Facebook friends can be converted to your fans if you are a celebrity or customers if you have a
business. They had been some rumors that Facebook limits the number of people that see your post.

3. However, with no limitations making your profile public allows your post to be seen by friend, friends of
friends and the chain will continue if friends of friends share your post. Again, you don’t have to make it
as a habit always promoting a product. It will turn to make some of your friend bores. Diversify your
strategies; give room for discussions, as questions, allow people to tag you in their post and more. Don’t
just be ‘’yourself’’ as it is commonly said. Make sure you are not being tag on porn videos and other
abusive content. You can consider converting you Facebook profile into a page with time. Yes it is
possible to change your Facebook profile into a Facebook page.
Comments on popular post
Commenting on popular post is another great way to advertise your product or service. Again don’t just
post links on any post. Avoid spamming post, as some of your comments can be reported especially on a
content that is being promoted. Comments on post that gives room for discussion. For example if you
want to promote a mobile phone on a post by (vendito.cm) on Facebook. You can as write something
like this ‘’This is a great way to sell a product in Cameroon. I will post my Samsung phones at
www.yoursite.com on vendito soon). Just be logical in the way you comment on others post.
Posting on Facebook pages
Posting and commenting on Facebook pages will greatly improve your online presence. When you like a
page, you can as well benefit from the page. For example if you want to promote a music brand , you
can always comments and post on pages that market may be electronic products, brewery and others.
Avoid promoting on a page that offers the same product or service like yours. It shows immaturity on
your path to be doing such a thing and people might not take you serious. Post topics or questions that
will provoke discussion .
Participate in communities.
Promoting on communities is another popular way to expose your products or services. This method is
very effective for tech pages and celebrities. There are so many communities on Facebook you can join
and start a discussion. The nature of your discussion will attract friend to your profile which can lead to a
like on your page or a visit to your website and how knows? Your earnings can be increased.
Feel free to share your views and other ways to promote on Facebook for free.