2. Most of the visits is generated from search
engines
Among millions of website, it is hard to bring
website in top of search engine
If placed in top, will get free traffic
SEO is needed to bring websites in top of search
engine results
3. Cost effective
Affordable and long lasting
Free traffic from search engines
Worldwide acceptance and global identification
4. Analyze the website and its contents
Identify the required audience and target
Do whitehat techniques to convert website to seo
friendly
Start SEO campaigns and activities
Analyze results