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Axfood AB
    Jan – Dec, 2010




1
Objectives and outcome 2010


    Objectives 2010             Outcome
    Operating profit at least
                                Operating profit +7.2%
    in level with 2009

    Profitable growth           Sales growth +5.8%

                                The board proposes
    Dividend to shareholders
                                dividend of SEK 12 per
    of at least 50% of profit
                                share - 73%
    after tax
                                of profit after tax




2
Willys January - December 2010



• Strong results and stable sales
  development
• Increased market share
    – Growing number of stores
    – Improved shopping experience
    – Right price and product mix




3
Hemköp January - December 2010


• Positive result and like for like sales
    – Successful marketing strategy
• New store in Stockholm City
• EBIT margin 0.9%
• Targeting EBIT margin of 2% 2011




4
PrisXtra January - December 2010



• Unsatisfying development
• Two stores affected by major road
  work
• Result affected by one time cost of
  SEK 14 m




5
Axfood Närlivs January - December 2010



• Increased sales and market
  share
    – New agreements
• EBIT margin in line with
  expectations




6
Dagab January - December 2010


                    • Strong service level
                    • Good cost control
                    • Satisfying cooperation with
                      the Vi-stores




7
Market trends 2011



• Continued tough competition
• Price conscious customers
• Average 2-3 % food price inflation
• Decent outlook for Swedish
  economy




8
Offensive investment strategy 2011



• Approximately 15 new stores
• Modernization of about 40 stores
• Continued implementation of new
  business system




9
Strategy for profitable growth



• Optimize store operations
• Stimulate sales growth
• Good cost control and efficiency
• Increased privat label share




10
Axfood´s goal for 2011



 To achieve an operating profit at
 least at the same level as 2010




11
Financial overview
        Jan – Dec, 2010




12
Axfood AB January - December 2010



• Best result ever
• Good sales development



Group, SEK m           2010     2009   Change
Net sales            34,260   32,378   +5.8%
Operating profit      1,209    1,128   +7.2%
Operating margin      3.5%     3.5%      -




13
Willys January - December 2010

      Sales             Operating profit

     +5.8%
                          +5.6%

      18,613   17,589

                               772    731




        -10     -09            -10    -09



                        2010         2009

Operating margin        4.1%         4.2%



14
Hemköp January - December 2010

         Sales          Operating profit

                         +60.7%


      4,978   5,335

                          45       28



       -10       -09      -10      -09




                        2010      2009
     Operating margin   0.9%      0.5%



15
PrisXtra January - December 2010



• Decrease in sales for two stores due
  to major road work
• Result affected by one time cost of
  SEK 14 m



     PrisXtra, SEK m    2010    2009   Change
     Net sales           637     685   - 7.0%
     Operating profit      -5      6     -
     Operating margin   -0.8%   0.9%     -

16
Axfood Närlivs January - December 2010


 • Good sales developement
      – New agreements




Axfood Närlivs, SEK m    2010    2009    Change
Net sales                5,847   5,611   + 4.2%
Operating profit          113     132    - 14.4%
Operating margin         1.9%    2.4%       -




 17
Dagab January - December 2010


              • Stable development
              • Good cost control and efficiency




              Dagab, SEK m        2010     2009    Change
              Net sales          25,701   24,052   + 6.9%
              Operating profit     189      147 + 28.6%
              Operating margin    0.7%     0.6%      -


18
Other January - December 2010



• Sales: 204 Mkr (174)
• Operating profit: 95 Mkr (84)




19
Key ratios January - December 2010


• Balance sheet, total: SEK 7,664 m
  (7,173)
• Cash flow operating activity:
  SEK 1,365 m (1,558)
• Capex: SEK 862 m (633)
• Investment plan 2011:
  SEK 900 - 1,000 m




20
Financial targets & dividend policy


• Axfood's goal for 2011 is to achieve
  an operating profit at least at the
  same level as in 2010
• Equity ratio of at least 25%
• Shareholder dividend of at least 50%
  of profit for the year after tax
• Long term target for operating
  margin: 4%




21
Summary




• Best result ever
• Profitable growth




22
Time for
     questions!




23

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Axfood Q4 2010

  • 1. Axfood AB Jan – Dec, 2010 1
  • 2. Objectives and outcome 2010 Objectives 2010 Outcome Operating profit at least Operating profit +7.2% in level with 2009 Profitable growth Sales growth +5.8% The board proposes Dividend to shareholders dividend of SEK 12 per of at least 50% of profit share - 73% after tax of profit after tax 2
  • 3. Willys January - December 2010 • Strong results and stable sales development • Increased market share – Growing number of stores – Improved shopping experience – Right price and product mix 3
  • 4. Hemköp January - December 2010 • Positive result and like for like sales – Successful marketing strategy • New store in Stockholm City • EBIT margin 0.9% • Targeting EBIT margin of 2% 2011 4
  • 5. PrisXtra January - December 2010 • Unsatisfying development • Two stores affected by major road work • Result affected by one time cost of SEK 14 m 5
  • 6. Axfood Närlivs January - December 2010 • Increased sales and market share – New agreements • EBIT margin in line with expectations 6
  • 7. Dagab January - December 2010 • Strong service level • Good cost control • Satisfying cooperation with the Vi-stores 7
  • 8. Market trends 2011 • Continued tough competition • Price conscious customers • Average 2-3 % food price inflation • Decent outlook for Swedish economy 8
  • 9. Offensive investment strategy 2011 • Approximately 15 new stores • Modernization of about 40 stores • Continued implementation of new business system 9
  • 10. Strategy for profitable growth • Optimize store operations • Stimulate sales growth • Good cost control and efficiency • Increased privat label share 10
  • 11. Axfood´s goal for 2011 To achieve an operating profit at least at the same level as 2010 11
  • 12. Financial overview Jan – Dec, 2010 12
  • 13. Axfood AB January - December 2010 • Best result ever • Good sales development Group, SEK m 2010 2009 Change Net sales 34,260 32,378 +5.8% Operating profit 1,209 1,128 +7.2% Operating margin 3.5% 3.5% - 13
  • 14. Willys January - December 2010 Sales Operating profit +5.8% +5.6% 18,613 17,589 772 731 -10 -09 -10 -09 2010 2009 Operating margin 4.1% 4.2% 14
  • 15. Hemköp January - December 2010 Sales Operating profit +60.7% 4,978 5,335 45 28 -10 -09 -10 -09 2010 2009 Operating margin 0.9% 0.5% 15
  • 16. PrisXtra January - December 2010 • Decrease in sales for two stores due to major road work • Result affected by one time cost of SEK 14 m PrisXtra, SEK m 2010 2009 Change Net sales 637 685 - 7.0% Operating profit -5 6 - Operating margin -0.8% 0.9% - 16
  • 17. Axfood Närlivs January - December 2010 • Good sales developement – New agreements Axfood Närlivs, SEK m 2010 2009 Change Net sales 5,847 5,611 + 4.2% Operating profit 113 132 - 14.4% Operating margin 1.9% 2.4% - 17
  • 18. Dagab January - December 2010 • Stable development • Good cost control and efficiency Dagab, SEK m 2010 2009 Change Net sales 25,701 24,052 + 6.9% Operating profit 189 147 + 28.6% Operating margin 0.7% 0.6% - 18
  • 19. Other January - December 2010 • Sales: 204 Mkr (174) • Operating profit: 95 Mkr (84) 19
  • 20. Key ratios January - December 2010 • Balance sheet, total: SEK 7,664 m (7,173) • Cash flow operating activity: SEK 1,365 m (1,558) • Capex: SEK 862 m (633) • Investment plan 2011: SEK 900 - 1,000 m 20
  • 21. Financial targets & dividend policy • Axfood's goal for 2011 is to achieve an operating profit at least at the same level as in 2010 • Equity ratio of at least 25% • Shareholder dividend of at least 50% of profit for the year after tax • Long term target for operating margin: 4% 21
  • 22. Summary • Best result ever • Profitable growth 22
  • 23. Time for questions! 23