How to Express Your UX Emotions

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Audio here: http://www.uxaustralia.com.au/conference-2010/how-to-express-your-ux-emotions

A 10 minute presentation on avoiding buzzwords, cliches and imaginary people when communicating your next user experience design concept.

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How to Express Your UX Emotions

  1. 1. HOW TO EXPRESS YOUR EMOTIONS Andrew Green User Experience Designer Wednesday, 6 October 2010 1
  2. 2. Wednesday, 6 October 2010 2
  3. 3. Manner.com.au Experience Design & Product Strategy Wednesday, 6 October 2010 3
  4. 4. New Rule #1 Resist cliches, buzzwords and ‘chart-toons’. Wednesday, 6 October 2010 4
  5. 5. First up Some types of buzzwords (via Orwell) Wednesday, 6 October 2010 5
  6. 6. Dead Metaphors Wednesday, 6 October 2010 6
  7. 7. Dead Metaphors Social Graph (people you know) Wednesday, 6 October 2010 7
  8. 8. Dead Metaphors Thought Leader (leader) Wednesday, 6 October 2010 8
  9. 9. Dead Metaphors Move heaven and earth (try) Wednesday, 6 October 2010 9
  10. 10. Then there’s... Wednesday, 6 October 2010 10
  11. 11. Verbal False Limbs Wednesday, 6 October 2010 11
  12. 12. Verbal False Limbs Leverage. (make use of) Wednesday, 6 October 2010 12
  13. 13. Verbal False Limbs Hypothosize. (think of an idea) Wednesday, 6 October 2010 13
  14. 14. But the worst! Wednesday, 6 October 2010 14
  15. 15. Meaningless Words (often delivered with authority) Wednesday, 6 October 2010 15
  16. 16. Meaningless word Service Design Wednesday, 6 October 2010 16
  17. 17. Service design can be used to develop new service solutions that create added value for the users and competitive advantage for the providers. Wednesday, 6 October 2010 17
  18. 18. (designing for everything) Wednesday, 6 October 2010 18
  19. 19. Move away from buzzwords by using REAL language. Wednesday, 6 October 2010 19
  20. 20. Wednesday, 6 October 2010 20
  21. 21. “I feel like a piece of beef being run, slowly, through a meat grinder” - Murakami Wednesday, 6 October 2010 21
  22. 22. This is what running feels like to a lot of people. Wednesday, 6 October 2010 22
  23. 23. Resist buzzwords and describe your product at an emotional, fundamental level. Wednesday, 6 October 2010 23
  24. 24. NIKE+ isn’t creating added value for the users and competitive advantage for the providers. NIKE+ designed for the meat grinding emotion. It didn’t leverage anything, added value blah blah blah. Wednesday, 6 October 2010 24
  25. 25. If you need to use buzzwords to describe your experience... ...you’re either not ready to talk about your experience or it isn’t very good. Wednesday, 6 October 2010 25
  26. 26. Talk about this... Wednesday, 6 October 2010 26
  27. 27. ...not this. Wednesday, 6 October 2010 27
  28. 28. New Rule #1 Resist cliches, buzzwords and ‘chart-toons’. Wednesday, 6 October 2010 28
  29. 29. New Rule #2 Design for REAL people. Wednesday, 6 October 2010 29
  30. 30. Don’t design for demographics, psychographics - design for behaviour. Wednesday, 6 October 2010 30
  31. 31. Consider: personal transport Wednesday, 6 October 2010 31
  32. 32. But first we’ll... Wednesday, 6 October 2010 32
  33. 33. Wednesday, 6 October 2010 33
  34. 34. ...and then we’ll... Wednesday, 6 October 2010 34
  35. 35. Wednesday, 6 October 2010 35
  36. 36. ...and then we’ll... Wednesday, 6 October 2010 36
  37. 37. Wednesday, 6 October 2010 37
  38. 38. Hmmm, i think it needs one more thing... Wednesday, 6 October 2010 38
  39. 39. Wednesday, 6 October 2010 39
  40. 40. SCHWEEET! Wednesday, 6 October 2010 40
  41. 41. Wednesday, 6 October 2010 41
  42. 42. Wednesday, 6 October 2010 42
  43. 43. Wednesday, 6 October 2010 43
  44. 44. Wednesday, 6 October 2010 44
  45. 45. Whenever people change behaviour, emotion is at play. Wednesday, 6 October 2010 45
  46. 46. Design for behaviours and goals. Not Segments, ‘Channels’, even most of the personas I’ve seen... Wednesday, 6 October 2010 46
  47. 47. That is.. Wednesday, 6 October 2010 47
  48. 48. behaviours! “I like to explore and stumble upon things that interest me” Wandering Behavioral DNA Journey across touchpoints Exploring Enter Engage Extend Consume experiences in a non-directed way Snacking I’m into science stuff. Seek digestible pieces of content in manageable What’s most popular? Maybe I should look for more information. sizes and formats What’s next? Grazing What’s interesting? Range broadly across the world of content I’m in the mood for... and experiences I think I read something about... What are people saying Buzz Seeking about this? Seek buzz and what’s hot; popularity of content and experiences is a useful filter for them Collective Intelligence Seeking Interested in following the larger conversation, not necessarily contributing; What the crowd Wandering Needs Wandering Opportunities does is a useful filter invite them to go deeper or start planning partnerships and content portability wandering but in one topic randomly, by location in Museum, in packages movement more meaning (structured wandering) (e.g., ‘speed’) current conversation Wednesday, 6 October 2010 48
  49. 49. goals! (one goal per page & 3 ways to do it) 1 2 3 4 5 AMNH EXPLORER AMNH EXPLORER AMNH EXPLORER AMNH EXPLORER http://www.amnh.org Exhibit Name Item 1 Location Item 2 Bookmark This Latest Exhibit Promotion Existing Wayfinding Item 3 (current location) Camera image with Functionality overlaid graphics Item 1 Explore Content Area Item 2 Plan Bookma Locate Itinerary Visualize Bookma rks Locate Itinerary Visualize Bookma rks Locate Itinerary Visualize Bookma rks Locate Itinerary Visualize Buy Tickets rks Bookmarks Locate Itinerary Visualize AMNH.ORG Home As visitors move through This experience extends Any itinerary either saved An Augmented Reality When a visitor views the the Museum, they are able the existing Wayfinding from the existing Wayfinder feature where visitors can web site through their to use the Explorer to view application. application or online at the view physical exhibits phone, a mobile-optimized more information about an AMNH.org website is listed through the ‘lens’ of the version is displayed, Exhibit and also bookmark here. The visitor can re- explorer with overlays of shifting prominence to it to My Museum. arrange the order, if graphics and information. functionality needed when needed. on-the-go. Wednesday, 6 October 2010 49
  50. 50. New Rule #2 Design for REAL people. Wednesday, 6 October 2010 50
  51. 51. New Rule #3 Get passionate and tell real stories Sell your ideas from an emotional, real angle. It’ll work. Wednesday, 6 October 2010 51
  52. 52. I can’t really help you with this. But I’ll give an example . Wednesday, 6 October 2010 52
  53. 53. Consider a big idea like ‘Liberty’. Wednesday, 6 October 2010 53
  54. 54. Liberty: ‘an individual has the right to behave according to one's own personal responsibility and free will.’ Wednesday, 6 October 2010 54
  55. 55. A HUGE idea. Delivered passionately by Lincoln aka the Gettysberg address Wednesday, 6 October 2010 55
  56. 56. Makes you wonder what Lincoln’s vision might look like in today’s world... Wednesday, 6 October 2010 56
  57. 57. Wednesday, 6 October 2010 57
  58. 58. ☑ Does this ☑ look familiar? ☑ ☑ ☑ ☑ Wednesday, 6 October 2010 58
  59. 59. Important ideas can get lost in powerpoint checklists. Your idea needs a passionate story - not a checklist. Wednesday, 6 October 2010 59
  60. 60. Wednesday, 6 October 2010 60
  61. 61. Wednesday, 6 October 2010 61
  62. 62. Wednesday, 6 October 2010 62
  63. 63. So this is my main point Wednesday, 6 October 2010 63
  64. 64. Sometimes, we use cliches, imaginary people and clinical delivery to express really important emotions. Wednesday, 6 October 2010 64
  65. 65. However, emotions are geological upheavals of thought. Wednesday, 6 October 2010 65
  66. 66. Cliches and buzzwords are damaging because they are superficial articulations of very REAL emotions. Wednesday, 6 October 2010 66
  67. 67. They disconnect an emotion from an experience. Wednesday, 6 October 2010 67
  68. 68. The user experiences we design are connected to very real emotions. Wednesday, 6 October 2010 68
  69. 69. If you have trained yourself to focus on the buzz rather than the role of emotion, it is not too late to change your ways! Wednesday, 6 October 2010 69
  70. 70. 1 Resist cliches, buzzwords and ‘chart-toons’. Wednesday, 6 October 2010 70
  71. 71. 2 Design for real people. (not segments) Wednesday, 6 October 2010 71
  72. 72. 3 Get passionate. Tell real stories. Wednesday, 6 October 2010 72
  73. 73. Express yourself Wednesday, 6 October 2010 73
  74. 74. Check it 1. Politics and the English Language, George Orwell. http://orwell.ru/library/ essays/politics/english/e_polit 2. How Proust Can Change Your Life, Alain De Botton http://www.amazon.com/ How-Proust-Change-Your-Life/dp/0679779159 3. Unsuck It - http://unsuck-it.com/ 4. Death Sentence: The Decay of Public Language, Don Watson, http:// www.amazon.com/Death-Sentence-Decay-Public-Language/dp/1740512065 Wednesday, 6 October 2010 74
  75. 75. WE’RE HIRING Come talk to us about it Andrew Green Craig Hill Rob Scherer Stuart Partridge Wednesday, 6 October 2010 75

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