Introduction to Data Governance and Stewardship by Brett Stineman
1. Introduction to Data Governance and Stewardship
Salesforce World Tour, Boston
April 2016
Brett Stineman, Product Marketing Dir., Data.com
bstineman@salesforce.com
@jbstineman
2. Why is data important?
40% of business initiatives
due to poor
data quality
Source: Gartner, Inc.
3. Why is data important?
40% of business initiatives
due to poor
data quality
Source: Gartner, Inc.
5. 3 Steps to Governance & Stewardship
Assess your
current state1.
Develop
your plan2. Implement
your plan3.
6. QUANTITATIVE
QUALITATIVE
+
Assess your current state
Who is using the data?
What is the data quality?
How is data being created, changed?
How is the data being used?
Which data is being used?
What are the business needs?
7. Develop your plan
SECTIONS:
Data Definitions
Quality Standards
Roles and Ownership
Security and Permissions
Quality Control
Remember the 80/20 rule
Focus on the data that has the
highest business value
Expand the plan over time
8. Implement your plan
SYSTEMS
PROCESSESPEOPLE
Share stewardship
across depts, roles
Tools to assist with
data entry
Keep them flexible
Learn and adapt
Automate data enrichment
Track progress
9. • Data health ratings
• Field level details
• Match rate and where
to improve
Visit appexchange.salesforce.com search: Data.com
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Editor's Notes
Remember the 80/20 rule:
Focus your plan on the data that has the highest business value
Expand the plan over time
Don’t be part of the 2/3 of companies that lack a coherent approach to data quality. (Experian)
Data health ratings provide an overall assessment of CRM data quality
Field level details show where there are data gaps that need to be addressed
Match rate and firmographic details show how Data.com can improve customer data
GDoc resources for Assessment App:
https://docs.google.com/a/salesforce.com/document/d/1vMAgZwdtbgrOX1ECbqLZMHh6nhRyenUF5bsfddTMA1Q/