This PPT contains Strategies of Britannia Tiger biscuits what they are doing to increase their market presence.

1. Market Strategy of
BritanniaTiger
Presented by – AVINANDAN KARMAKAR
JSB (2014-16)

2. COMPETITION
• VS

3. SWOT ANALYSIS:
STRENGTH:
 Branding
 Strong market presence
 Introduced in 1997, completed 20 years
 Available in various mouth watering flavours
 100% veg product
 Affordable price
 Grand promotional strategies
Weakness:
 Large number of competitors in this segment
 Limited resources
 Availability of product
 Availability of too many brands
 Targeted group is majorly 5-15 years
Opportunity:
 Affordable, numbers of customers huge
 Tie-ups and mergers
 Increasing competition
 Introduction of new technologies
Threads:
 Cut-throat competition
 Unpredictable shifts of consumer demand
 New entrants of new products

4. Strategies for increase market share:
• Promotional Strategies:

5. Flavours:

6. Promotions for targeted age group:

7. Others Strategies:
• Quality:
To ensure good quality
Quality raw material
Quality production process
Quality design
• USP:
Quantity of biscuits
Crispy
Validity, purity, freshness

8. Spends upto 10 crore for promotional purpose
Applying both pull and push strategies
Available in both urban and rural areas