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Effective Advertising & Marketing   5 BASIC Rules on How to manage your Marketing with 0 budget Adriana Iordan Web Marketing Manager / Avangate http:// www.avangate.com
Online marketing concept ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]," You cannot go from engineering to sales and skip the marketing step."
Advice 1: You need to have a website! It is not enough to have a website. There is no website that cannot be improved, unless your conversion rate is 100 %   !
I have a website.
I have a website.
What to do? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Advice 2: Measure everything! Numbers don’t tell you anything by themselves, they require context and interpretation .
Performance web metrics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Visualize your visitors ,[object Object],Google Analytics Crazyegg.com
Advice 3: Use content to “Sell” Show them there is a human behind the website, talk the language of your audience.   It is not about you and your product, it is about them. I nformation resource (blog, articles, reports,  whitepapers )
Advice 4: Build a community around your product The users are speaking online: they recommend or give negative reviews, they ask for relevant and trusted information.
Find the network for your business
Go networking!   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Advice 5: Don’t ignore the search engines We need targeted traffic from Google!
Search Engine Optimization ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Actions to take

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Effective Advertising and Marketing

  • 1. Effective Advertising & Marketing 5 BASIC Rules on How to manage your Marketing with 0 budget Adriana Iordan Web Marketing Manager / Avangate http:// www.avangate.com
  • 2.
  • 3. Advice 1: You need to have a website! It is not enough to have a website. There is no website that cannot be improved, unless your conversion rate is 100 %  !
  • 4. I have a website.
  • 5. I have a website.
  • 6.
  • 7. Advice 2: Measure everything! Numbers don’t tell you anything by themselves, they require context and interpretation .
  • 8.
  • 9.
  • 10. Advice 3: Use content to “Sell” Show them there is a human behind the website, talk the language of your audience.  It is not about you and your product, it is about them. I nformation resource (blog, articles, reports, whitepapers )
  • 11. Advice 4: Build a community around your product The users are speaking online: they recommend or give negative reviews, they ask for relevant and trusted information.
  • 12. Find the network for your business
  • 13.
  • 14.
  • 15. Advice 5: Don’t ignore the search engines We need targeted traffic from Google!
  • 16.
  • 17.