VIBES Inc: Visually Impaired Brotherhood for Excellent ServicesAuren B. GalangAGSB Middle ManagersMay 11,2010
ObjectiveTo explore the 7P’s that brought about the successful marketing strategy of VIBES INC.
Potential Market: the increasing awareness on wellness and everyone focusing on managing stress created a whole new  market to tap into.
Primary Target Market: people who are looking for a quick fix in unloading stress without Spending too much cash minus the comforts of formal ‘spa ‘ set ups.
Positioning: Specializes in providing affordable and scientific, therapeutic massage and reflexology services provided by certified blind masseuses only!
Product: scientific and therapeutic massage and reflexology services by blind masseuses
Place:  areas with large people traffic like in  airports & malls
Price: Affordable price for all classes of the society.
promotion: advertisements via classified ads, websites, special promotions/discounts, brochures word of mouth
Thank  you!!!

Case analysis vibes inc