VIBES Inc is a company that provides affordable massage and reflexology services through blind masseuses. They target customers looking for stress relief at a low cost without a formal spa setting. VIBES positions itself as specialized by only employing certified blind masseuses and offering scientific therapeutic techniques. To promote their services, VIBES advertises through classifieds, websites, brochures, promotions, and word of mouth, locating in places with high foot traffic like airports and malls to reach their primary target market in a convenient affordable way.

1. VIBES Inc: Visually Impaired Brotherhood for Excellent ServicesAuren B. GalangAGSB Middle ManagersMay 11,2010

2. ObjectiveTo explore the 7P’s that brought about the successful marketing strategy of VIBES INC.

3. Potential Market: the increasing awareness on wellness and everyone focusing on managing stress created a whole new market to tap into.

4. Primary Target Market: people who are looking for a quick fix in unloading stress without Spending too much cash minus the comforts of formal ‘spa ‘ set ups.

5. Positioning: Specializes in providing affordable and scientific, therapeutic massage and reflexology services provided by certified blind masseuses only!

6. Product: scientific and therapeutic massage and reflexology services by blind masseuses

7. Place: areas with large people traffic like in airports & malls

8. Price: Affordable price for all classes of the society.

9. promotion: advertisements via classified ads, websites, special promotions/discounts, brochures word of mouth

10. Thank you!!!