Digital ad fraud is bigger than the biggest forms of fraud globally. But yet, governments of countries and intelligence agencies are not yet involved in helping to solve it. There is much work ahead for the good guys.

1. April 2015 / Page 0marketing.scienceconsulting group, inc.
Dr. Augustine Fou
Digital ad fraud in perspective
$24 billion
Counterfeit
goods
5,000 robberies in 2011
$18 billion
Somali
pirates
39% of
global digital
ad spend
($171B 2015E)
Source:
eMarketer
March 2015
$5 billion
Tax
fraud
Bank
robberies
$38 million
$67 billion
globally
“A third of traffic is bogus”
WSJ, March 2014
$1 billion
ATM
Malware
U.S Credit Card
Fraud 2014
$32 billion

2. April 2015 / Page 1marketing.scienceconsulting group, inc.
Dr. Augustine Fou
Dr. Augustine Fou – Ad Fraud Researcher
ClickZ Articles: http://bit.ly/augustine-fou-clickz
Slideshares: http://bit.ly/augustine-fou-slideshares
LinkedIn: https://www.linkedin.com/today/author/84444-augustinefou
212. 203. 7239 | acfou @ mktsci. com
“I advise clients and their agencies on the
technical aspects of fighting digital ad fraud.
Using forensic technologies and techniques I
help to assess the threat and the current
countermeasures in order to recommend
additional steps that can be taken to combat
fraud and improve ROI.”
FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM)
MCKINSEY CONSULTANT
CLIENT SIDE / AGENCY SIDE EXPERIENCE
PROFESSOR AND COLUMNIST
ENTREPRENEUR / SMALL BUSINESS OWNER
PHD MATERIALS SCIENCE (MIT '95) AT AGE 23