NASA is the latest to source ideas from other experts to help quickly solve questions for a mission.

1. Crowdsourcing
Crowdfunding
Dr. Augustine Fou
https://www.linkedin.com/in/augustinefou
January 16, 2013
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2. Crowdsourcing
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Interest in crowdsourcing continues to go up; but usage
of some sites continue to go down. Why?
Google Insights: “crowdsourcing” Compete: crowdspring.com

3. Executive Summary
• Some things lend themselves better to
crowdsourcing; others do not.
• As crowdsourcing matures, what are the
areas where it works well and others
where it doesn’t.
• Is there a systematic way of identifying
which is which?
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4. Subjective Examples
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5. Crowdspring.com
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Crowdsourcing design
Compete: crowdspring.com
Sometimes, just having more of something
(like dozens of design submissions) may still
not be enough to find a good one.

6. Objective Examples
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7. NASA (2014)
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NASA seeks help for asteroid capture mission
NASA is offering $6
million to help solve
big questions facing
asteroid
capture mission

8. Waze
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Real time traffic via 30 million live data points
“30 million drivers
out on the roads,
working together
towards a common
goal.”

9. Kickstarter
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Crowd funding creative projects
Enabling creative producers
with “long tail” creative
projects to find the users who
like their work enough to
pre-fund it.
In this case, casting a wider
net is better, to find those
hard-to-find needles in a
haystack.

10. Kiva
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Community based micro-loans
People in need post
projects that are
looking for loans in
order to complete.
Other people can make
loans to support a cause
and help individuals or
groups complete their
project or goals.

11. DonorsChoose.org
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Microfunding teachers’ in-classroom projects
Teachers post school
projects that need
funding for supplies.
Individuals can
contribute instantly via
credit cards.

12. PressureNet
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Atmospheric pressure info to predict the weather
Source: Wired, Jan 7, 2013

13. When to do what-sourcing
• In-source – in-source strategy because it relies on a unique
and in-depth knowledge of your product, business, and
industry
• Out-source – out-source functions which are not your
primary area of expertise, not directly tied to it, but which is
standardized and has mature metrics of success and quality
(e.g. HTML coding)
• Crowd-source – crowd-source activities where more is better
(e.g. Waze) and which is more objective (e.g. community
donations and loans) versus subjective (e.g. designs)
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14. So What?
“For subjective things like design, more
is not necessarily better; for other
things like funding, if the idea is good
enough and many people understand it
well enough to fund it, then more is
better.”
- Dr. Augustine Fou
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15. Dr. Augustine Fou – Chief Digital Strategist
“I analyze trends and advise
clients on getting out in front
of them, rather than be a
victim to them.”
FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM)
MCKINSEY CONSULTANT
CLIENT SIDE / AGENCY SIDE EXPERIENCE
PROFESSOR AND COLUMNIST
ENTREPRENEUR / SMALL BUSINESS OWNER
PHD MATERIALS SCIENCE (MIT '95) AT AGE 23
ClickZ Articles: http://www.clickz.com/author/1151/augustine-fou
Slideshares: http://www.slideshare.net/augustinefou
LinkedIn: http://www.linkedin.com/in/augustinefou
Augustine Fou@acfou

16. Related Slideshares
Crowdsourcing, Crowdfunding, Fads?
By: Augustine Fou, March 26, 2012
Do Different: Experiential Marketing
By: Augustine Fou, October 22, 2012.
Innovation Old and New
By: Augustine Fou, January 9, 2013.
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