CPG Advertisers Overindex on Video and Social Ads by Augustine Fou Digital Strategist

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Dr. Augustine Fou - Independent Ad Fraud Researcher

Business

CPG Advertisers’ Post Click Action

Source: Millenial Media via Marketing Charts, April 17 2013
-1- Augustine Fou

Dr. Augustine Fou – Digital Consigliere
“As more users move to mobile; sites
need to adapt to serve them. But mobile
will soon no longer be considered a
separate channel because usage patterns
are the same as desktop.”

FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM)
MCKINSEY CONSULTANT
CLIENT SIDE / AGENCY SIDE EXPERIENCE
PROFESSOR AND COLUMNIST
ENTREPRENEUR / SMALL BUSINESS OWNER
PHD MATERIALS SCIENCE (MIT '95) AT AGE 23

ClickZ Articles: http://bit.ly/augustine-fou-clickz
Slideshares: http://bit.ly/augustine-fou-slideshares
LinkedIn: http://linkd.in/augustinefou

-2- @acfou Augustine Fou

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-3- Augustine Fou

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