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Presence of cosmetics on social media

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Presence of cosmetics on social media

  1. 1. SOCIAL MEDIA BENCHMARKING& COMPETITIVE INTELLIGENCETop Cosmetic Brands
  2. 2. THE SOCIAL MEDIA BENCHMARKING COMPANY SO FOR BRANDS We monitor and analyze the daily activity on the socialmedia outposts of over 11,000 brands in 33 sectors across Facebook, Twitter, YouTube and Pinterest. Our clients use Unmetric to analyze competitors,benchmark their performance, and compete intelligently.
  3. 3. ANALYSIS OF BRANDS ON FACEBOOK SO Fans, Conversations, Engagement, Campaigns, etc...
  4. 4. March 2013 Facebook – An Overview UNMETRIC SCORE FOR FACEBOOK Brand Name Unmetric Score MAC Cosmetics 59 Maybelline New York 51 Clinique 41 LOreal Paris USA 37 Urban Decay Cosmetics 36 Estee Lauder 34 Lancome (United States) 32 Benefit Cosmetics 32The Unmetric Score is a unique sector based social media score that takes in to accountvarious metrics, weighted and balanced to produce a single benchmarkable score.
  5. 5. March 2013 Facebook – An Overview BEST CAMPAIGNS OF THE MONTH (Amongst these brands)1.  Benefit Cosmetics- Catchy Slogans2.  Estee Lauder- Mad Men campaign3.  Maybelline – Campaigns around Color
  6. 6. Estee Lauder- Mad Men campaignEstee Lauder ran a campaign linking itself with the Mad Men TV show!
  7. 7. Maybelline– Campaigns around ColourMost of the posts in March, revolved around the theme of different colors as they are prepping for Spring!
  8. 8. Benefit Cosmetics- Catchy SlogansBenefit Cosmetics ran a campaign on Facebook with catchy slogans, the posts had a lot of engagement and a great response from its fans.
  9. 9. Fan Page DemographicsClinique Estee Lauder Maybelline
  10. 10. ANALYSIS OF BRANDS ON TWITTER SO Followers, Customer Service Metrics, Campaigns, etc...
  11. 11. March 2013 Twitter – An Overview UNMETRIC SCORE FOR TWITTER Brand Name Unmetric Score Clinique 61 Loreal 61 Maybelline 54 Estee Lauder 43 Revlon 37 Burt’s Bees 37The Unmetric Score is a unique sector based social media score that takes in to accountvarious metrics, weighted and balanced to produce a single benchmarkable score.
  12. 12. March 2013 Notable Brands & Metrics on TwitterBrand Name Total Followers Followers Growth Number of Tweets Average Response Time Clinique 112,203 0.83% 441 22:15:15Maybelline 75,304 6.09% 252 2:25:52L’Oreal Paris 63,669 7.57% 1763 11:00:13Estee Lauder 53,721 4.93% 124 11:01:06 Revlon 37,864 5.56% 50 2:28:42Burts Bees 35,793 8.94% 129 6:34:14
  13. 13. Maybelline – Twitter PresenceThe Data shows that Maybelline is Very active on Twitter. Most of their tweets are replies and they tweet round the clock
  14. 14. L’Oreal – Twitter StrategyL’Oreal had a Popular campaign called the #askthehairexpert Most of L’oreal’s activity on twitter are replies to fan posts.
  15. 15. ANALYSIS OF BRANDS ON YOUTUBE SO Views, Shares, Uploads, Top Video, etc...
  16. 16. March 2013 YouTube – An Overview UNMETRIC SCORE FOR YOUTUBE Brand Name Unmetric Score MAC COSMETICS 62 Maybelline New York 49 Lancome USA 36 Clinique 35 Urban Decay Cosmetics 29 Estee Lauder 23 LOreal Paris USA 23The Unmetric Score is a unique sector based social media score that takes in to accountvarious metrics, weighted and balanced to produce a single benchmarkable score.
  17. 17. March 2013 YouTube – An Overview TOP VIDEOS OF THE MONTH (Amongst these brands)1.  Maybelline – Color Whisper2.  MAC – Best Buddy Balm3.  L’ Oreal – Ever Style Comercial
  18. 18. Maybelline – Color Whisper Video Statistics Maybelline Color Whisper™ delivers truly translucent, sexy, soft, see-through gel color. Pure color pigmentsare suspended in a weightless gel with no heavy waxes or oils, leaving just a kiss of shine.
  19. 19. MAC – Best Buddy Balm Video Statistics"Every age, every skin type." Find out why Cher calls Prep + Prime BB her "Best Buddy Balm."
  20. 20. L’Oreal – Ever Style Commercial Video StatisticsLOréal Hair Expert Johnny Lavoy shows you how tocreate a bold and edgy look for short hair usingEverStyle Strong Hold Defining Gel and EverStyleStrong Hold Styling Spray.
  21. 21. ANALYSIS OFBRANDS ONPINTERESTFollowers, Pins, Repins, Boards etc
  22. 22. March 2013Pinterest– An Overview Top Pins of the month (Amongst these brands) 1.  Maybelline – Wise Words 2.  Estee Lauder – Metalics 3.  Clinique– Fan Re-pins
  23. 23. Maybelline – Wise Words The Metrics:
  24. 24. Estee Lauder– Metalics The Metrics:
  25. 25. Clinique – Fan Re-pins The Metrics:
  26. 26. THANK YOU Please contact us at info@unmetric.com for more information About Unmetric :‪Unmetric is a social media benchmarking company headquartered in New York with clients and operations across the globe. We work with Fortune 500 companies to help them establish benchmarks for their social media teams and social media campaigns. The data provided by the Unmetric platform can be instrumental in facilitating understanding and driving down costs by creating more efficient social media teams.‬

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