Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Internet marketing for small business
1. Internet Marketing For Small Business
TOPICS
•INTERNET MARKETING HOME BUSINESS
•INTERNET ADVERTISING SMALL BUSINESS
•EMAIL MARKETING SMALL BUSINESS
2. Internet Marketing For Small Business
Companies of all sizes have their challenges with
marketing, so as it relates to online, internet
marketing for small business has become a
must have skill if you want to truly compete. The
areas of focus here are internet marketing home
business, internet advertising small business,
and email marketing small business. All are skills
that you must have in the world of internet
marketing for your small business.
3. Internet Marketing Home Business
If you are a small business such as under 5
employees, most common being just 1 (you), then
have a serious challenge with your internet
marketing home business. You have to wear all
the hats in this business. So you have to be the
content, or product creator, the person to sell your
product or services, and the person to perform your
services, not to mention running the support desk.
Wow, that is a lot of hats you have to wear. If you
really want to do this home business, then you start
it from the basis of expanding it to a larger version of
what you are doing now.
4. Internet Marketing Home Business
The point that I’m getting at is that you are currently
forced into being, the CEO, CFO, COO of your
business, but at some point when your business
grows then you will have to hire people to perform
those functions. Now all of that applies if you are
truly trying to build a business. If you want to keep
your business small and probably not as profitable as
it can be, then the above statement won’t apply, that
is for people who want to build a serious internet
marketing home business. Here’s a great resource to
get your home business profitable and functional.
5. Internet Advertising Small Business
Whether online or offline, advertising your business is a
must, so internet advertising small business, is a
invaluable skill to have. With internet marketing, as you
may know, or will find out, it is all about traffic,
conversion rates, testing, and tracking.You must be
aware of the most effective ways you are getting
customers to your business. This is done offline by every
big corporation that you can think of, you know why?
That is because it works. It works in that, it helps you
(your business/site) put time, energy, and money into the
thing that produces the most return on your investment.
In other words, this helps you to stop wasting time on
things that are wasting your time.
6. Internet Advertising Small Business
I have come to know this by the name of the 80/20
rule, it is known by many other names I’m sure.
However, one of the points 80/20 rule is that you
will get 80% of your income from 20% of your
visitors. Now it is incredibly easier to get more
money from someone that has already bought than it
is to get a new customer. So where should you put
80% of your time and energy? Now do you see how
advertising small business on the internet is an
invaluable skill?
7. Email Marketing Small Business
With the traditional offline business, once you get a
customer you should have a system in place to keep in
contact with them, well email marketing small
business is the online version of that. When your
customer make a purchase from your site, if you set it up
properly, you will collect the email address.
This is perfect way to contact them when you have sales,
or complimentary prodcuts to go along with what they
already bought. This is where you will put 80% of your
time, because 20%, hopefully, of your visitors will get on
your email list. Here’s a great way to get more people to
get on your email list.