VidCampaign ( www.vidcampaign.com) is the cutting edge video email marketing tool for the digital marketer and CMO who wants to have analytics on his fingertips..

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vidCampaign
Graduating from Email Marketing to Video
Email Marketing Automation.

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• Today, email it is one of the most powerful tools in any B2C or B2B marketer’s
toolbox.
• Compared to traditional marketing strategies like direct mail, print advertising, or
trade shows, email marketing costs less and drives a higher return.
• Marketers are looking to understand the consumer predicative behavior in a
massive scale. A simple text email campaign is less effective as it fails to engage
the customer in a short span.
Hence a new age marketing engagement and a Video Email Marketing automation
tool called vidCampaign was launched that can dramatically increase the
effectiveness of the email marketing with video stitched to it, by engaging the
audience in a whole new level.
Why Video Email Marketing Automation ?

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Today Videos have become an incredibly powerful medium to express. It is widely
acknowledged that videos are much more engaging than text and images.
As per research data:
• 1.8 Million words = 1 Video – Forrester Research
• 59% of senior executives would rather watch a video email than read text. - Forbes
Insight
• 200% to 300% increase in the click-through rate, when marketers includes a
marketing or explainer video in an email. – Forrester Research
• 64% more likely the website visitors are to buy a product on an online retail site after
watching a promotion video. – ComScore
• 80% of the Internet users recall watching a video ad on a website/ email they visited in
the past 30 days - Online Publishers Association
Why video in email ?

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Case Studies7

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Client: WWF India
Campaign: Fundraising to Save Snow Leopards
Campaign link: http://goo.gl/Mf3ib3
Problem: To reach the audience for fundraising to buy the
equipment that helps them to raise funds & run the programs
deep inside the jungle.
Solution: vidCampaign team successfully worked closely with
the marketing communications team, designed the campaigns,
identified the target audience and executed the video email
campaigns.
Result: 45% of the people who opened the email engaged with
the content and visited the website. Around 72% of them
watched the video stitched in the email.
Target: 25 to 45 years – working class people in Metro cities.

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Client: WWF India
Campaign: Fundraising to Save Human-Tiger Conflict
Campaign link: http://goo.gl/H7pwlv
Problem: To reach the audience for fundraising to install Solar
lighting that helps stop the tigers entering villages in
Sundarbans.
Solution: vidCampaign team successfully worked closely with
the marketing communications team, designed the campaigns,
identified the target audience and executed the video email
campaigns.
Result: The email was well received with 11% open rate.
Almost 65% of them went to the landing page and 55% of them
watched the video and 4% of them shared the video in
facebook.
Target: 25 to 45 years – working class people in Metro cities.

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Client: Kochadaiyaan, The Legend - Movie
Campaign: Movie Launch in India
Campaign link: http://goo.gl/Wn3GCW
Problem: To promote the Rajnikanth’s movie to increase the
people walking in to the theaters on the same weekend of the
release and to increase the social media engagement.
Solution: vidCampaign team worked with the distributor to
select the short commercial video of the film, designed an
attractive campaign, stitched the video in the campaign,
selected the region of the target audience and executed a video
email campaign to 1 Million people.
Result: 40% of the people opened the email and 17% watched
the movie trailer inside the email and shared the same in social
media. The trailer was virally spread in facebook reaching out to
15 lakh people, which made the campaign a super hit.
Target: 18 to 60 years in SouthIndia

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Client: Bharatiya Janata Party (BJP)
Campaign: To increase the engagement with the women voters
in India in a very big way.
Campaign link: http://goo.gl/qSV8Ay
Problem: To reach the women audience and also to greet them
for the International Women's day and to ideate & engage with
them for the upcoming elections.
Solution: vidCampaign team was successful in identifying the
women audience in more than 15 states. The collaterals were
prepared with the text, pictures & the video message from the
party President and executed the targeted video email
campaign, reached out to the women audience.
Result: vidCampaign team continuously monitored the end
user engagement. The campaign was spoken about in the
social media and the party received buzz from the audience
who received the emails. Since the International Women’s day
fell on March 8th 2014, which was a Saturday it received almost
85% engagement from the mobile phones.
Target: 21 to 60 years old women in India.

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Client: Greenpeace
Campaign: To gain support to stop the deforestation.
Campaign link: http://goo.gl/LepM1f
Problem: To mobilize people across India to raise support to
stop the deforestation and to protect the natural resources of
Mahan Forests in MP, India.
Solution: vidCampaign team understood the cause, designed
the video that communicated the cause in a much engaging
way, identified the target audience. We designed a petition form
in the email itself for easy sign up and executed the video email
campaign.
Result: vidCampaign team executed the campaign and based
on the web hooks setup, the team followed up with the people
who engaged and who did not engage separately. Due to
repeated engagement the overall results showed good progress
on the number of petitions signed.
Target: IT professionals in between the age group of 25 & 40

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Client: PNR Housing
Campaign: Promote their new property and to generate leads.
Campaign link: http://goo.gl/kt1KbW
Problem: To promote the new properties. The builders are
going through a recession as the local market is not favorable
for real estate investments. They approached vidCampaign to
increase the lead generation.
Solution: vidCampaign team came up with the concept of 3D
virtual walkthrough video for the property that they wanted to
promote. We decided to target the NRI Customers. The virtual
walkthrough video helps NRI customers to get a good
understanding of the building, its features, etc., The video was
stitched in the email and sent to the target audience.
Result: The campaign execution results were measured very
closely to identify the target audience who has seen the video
and who have taken steps to download the brochure. The
second level follow up gave the promoters a good amount of
lead enquiries.
Target: HNI Customers in USA, UK, UAE, Canada, Australia

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Client: Hindware
Campaign: Promote the product category in The Superbrands
Show.
Campaign link: http://goo.gl/KyXSBK
Problem: To promote their product categories in The
Superbrands Show live telecast to Architects and Interior
decorators.
Solution: vidCampaign team designed the campaign, stitched
the video and executed the campaign to the target audience.
Result: The campaign was executed in the right time to the
desired target audience and received a 60% open rate. The
company received great credits from the target group and the
TV show was successfully communicated.
Target: Architects, Interior Designers & Decorators in India

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Some of our Clients:
Indian Customers:
• Aspen Infratech Pvt Ltd
• Bharatya Janata Party (BJP)
• BlueHill Granites Pvt Ltd
• BNI Benchmark Association
• Casa Grande Property Developers
• CODISSIA Trade-fair Association
• GRT Hotels & Resorts
• HSIL Ltd (Hindware)
• Hotel Mangala International
• Hotel Royal Park
• Jain Housing & Constructions Ltd
• OurVivaha
• PNR Housing
• Ramada Hotels
• SmileForAll
• Southland Constructions
• vidExhibit - Exhibition Management
International Customers
• Greenpeace
• MEXOXO, Mexico
• Phoneall Inc
• Solutions Insights Inc
• World Wildlife Fund (WWF)

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About vidCampaign
• vidCampaign is a new age video email marketing platform for effective
customer communication and sales enablement. vidCampaign allows
businesses to reach their customers in a whole new engaging way.
• The video emails sent through vidCampaign assure 100% deliverability
and the state-of-the-art analytics will allow you to monitor the end-to-end
engagement of the video and the email.
• The analytics and the social media analytical measurement dashboards
are the key to understanding the behavioral patterns of the individual
customers.

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vidCampaign Features
Video
• Stitch the videos in the email directly and buffer from the server based
on the internet connectivity speed.
• vidCampaign detects the mail client of your recipients in real-time and
play the video directly in the native player of a .GIF image will be
played without audio depending on the mail client.
Real time analytics & Individual consumer behavior
• Apart from the regular analytics that the email campaign provides on
open rates and click through rates, our analytical engine is apt to
measure the individual consumer behavior.
• We also measure the location of opens and historical mobilization of
each individual users, their actions, video engagement measurement
(how long they watched, which device they watched from etc).
Continued..

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vidCampaign Features (cont..)
Survey
• You can stitch a survey with questionnaire inside the email. The
respondents can answer the survey directly from the email.
• We measure the survey results individually and present the overall
results or individual results in chart or raw data format.
Social media sharing
• Either the image or the video can be shared in social media
(Facebook, Twitter) directly from the email.
• We measure the entire analytics on which user shared in social
media, how many of their friends watched the video, how many likes,
shares, comments, retweets - all individual level.

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Sample Analytics Dashboard – Campaign Results

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Sample Analytics Dashboard – Social Media Influence
The customer shya.121@gmail.com has shared the video in the email in the campaign “Test
Campaign from Shyam” in facebook and the video is been liked by 6 of his/her friends in the
facebook.

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Sample Analytics Dashboard – Survey Results
Results from Text Box inside the survey:
Results from Radio Button or Check Box
inside the survey:

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Marketing Solutions from vidCampaign
• Do you know how your customers behave with a video, text ,or picture. Here is an
opportunity to understand what’s your customer likes and dislikes.
Behavioral Marketing
• Based on the historical information of your campaigns, our marketing intelligence
system assists you in taking statistical.
Predictive Marketing
• How engaged are your customers in social media and how viral your content is
spreading across social media?
Social Media Marketing
• Our accurate analytics will help you follow up with your customers based on what
information they accessed in your campaign.
Drip Marketing
• Conduct campaigns based on the interactivity of customers from your previous
campaign.
Targeted Campaigns
• How about a video based survey to really enable a two-way communication with
your customers?
Video Surveys

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Team
Mandeep Singh, Chairman of the Board: Senior management professional
with over 22 years of experience. He has managed operations of strong brands
Viz. Amul, Dhara, Duncans, Kodak, Western Union, Colgate Palmolive, Bayer,
d.light & Reed.
Sanjeev Khemani, Chief Business Officer: Senior Management Professional
with 22 years of expertise in Sales & Marketing , Retail & Print Media
management in MNC’s including Johnson & Johnson, Casio, Citizen, Luxor, BILT
& Hindustan Times Group.
Pradhiba Santhosh, Co-Founder & COO: Pradhiba has been a Project
Manager who has worked with Infosys & Bosch and has several awards &
accolades to her credits.
Arun Kumar, Co-Founder & CTO: Our IT man has worked on over 50
technology platforms, for over a 100 websites using a whopping 500+ software
tools. Arun & his diligent team are responsible for our robust & intuitive platforms.
Shyam Velumani, Founder & CEO: Passionate entrepreneur who was a
Management Consultant in US. Shyam has consulted companies including GE,
EMC, Cisco, Adobe on customer-centric solutions in the US.

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Website: www.vidCampaign.com
Twitter: @vidCampaign
Contacts:
Shyam Velumani
CEO
+91 9894090038
shyam@vidcampaigns.com
Sanjeev Khemani
Chief Business Officer
+91 9971120050
Sanjeev@venpep.com
We at vidCampaign,