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Scaling(?) at Wealthfront
- 1. Scaling(?) at Wealthfront Adam Rosien @arosien ⊂ @wltheng Learn about us at quora.com/wealthfront
- 2. Learn about usat quora.com/wealthfront
- 3. Learn about usat quora.com/wealthfront
- 4. Assets Managed by Mutual Funds in the US $11,000,000,000,000 Learn about us at quora.com/wealthfront
- 5. Disclosures: https://www.wealthfront.com/benefits/performance https://www.wealthfront.com/research/mutual-fund-fees-overview Learn about us at quora.com/wealthfront
- 6. Disclosure: Learn about us at https://www.wealthfront.com/legal/disclaimer quora.com/wealthfront
- 7. Managing close to$180M* Processing over $2M/day Highly regulated: FINRA, SEC, Member SIPC We’re a technology company No ops, no QA * ~$30M AUM ~$150 AUA Learn about us at quora.com/wealthfront
- 8. startup = experiment (Eric Ries) Learn about us at quora.com/wealthfront
- 9. Ideas LEARN BUILD Data Code MEASURE (Eric Ries) Learn about us at quora.com/wealthfront
- 10. Ideas LEARN BUILD “validated learning” Data Code MEASURE (Eric Ries) Learn about us at quora.com/wealthfront
- 11. Ideas LEARN BUILD This is what “validated learning” you scale. Data Code MEASURE (Eric Ries) Learn about us at quora.com/wealthfront
- 12. with LEARN This iswhat Ideas “validated learning” BUILD code you scale. Data Code MEASURE (Eric Ries) Learn about us at quora.com/wealthfront
- 13. Development Stage QA Fix P1 Bugs Release Cut a Release Integrate Patches 1‐4 Weeks Learn about us at quora.com/wealthfront
- 14. Development Stage QA Fix P1 Bugs Release Cut a Release Integrate Patches Learn about us at quora.com/wealthfront
- 15. Development Stage QA Fix P1 Bugs Release Cut a Release Integrate Patches Learn about us at quora.com/wealthfront
- 16. Development Stage QA Fix P1 Bugs Release Cut a Release Integrate Patches Learn about us at quora.com/wealthfront
- 17. Development Stage QA Fix P1 Bugs Release Cut a Release Integrate Patches Learn about us at quora.com/wealthfront
- 18. Development Stage Automated QA Fix P1 Bugs Release TesKng Cut a Release Integrate Patches Learn about us at quora.com/wealthfront
- 19. Development Stage Automated QA Fix P1 Bugs Release TesKng Cut a Release Integrate Patches Learn about us at quora.com/wealthfront
- 20. Development Stage Automated QA Fix P1 Bugs Release TesKng Cut a Release Integrate Patches Learn about us at quora.com/wealthfront
- 21. Development Stage Automated QA Fix P1 Bugs Release TesKng Cut a Release Integrate Patches Learn about us at quora.com/wealthfront
- 22. Deployment Development Stage Automated QA Fix P1 Bugs Release TesKng Cut a Release Integrate Patches Learn about us at quora.com/wealthfront
- 23. Deployment Development Stage Automated QA Fix P1 Bugs Release TesKng Cut a Release Integrate Patches Experiments Learn about us at quora.com/wealthfront
- 24. Deployment Development Stage Automated QA Fix P1 Bugs Release TesKng Cut a Release Integrate Patches Experiments Monitoring Learn about us at quora.com/wealthfront
- 25. Deployment Development Stage Automated QA Fix P1 Bugs Release TesKng Cut a Release Integrate Patches Experiments Monitoring 5‐10 Minutes Learn about us at quora.com/wealthfront
- 26. Code as Inventory Learn about us at quora.com/wealthfront
- 27. Deploying all thetime is the only way to be safe. Learn about us at quora.com/wealthfront
- 28. Bucket or Hose? Learn about us at quora.com/wealthfront
- 29. Culture Learn about us at quora.com/wealthfront
- 30. Culture Test Driven Development Learn about us at quora.com/wealthfront
- 31. Culture ConKnuous Test Driven IntegraKon Development Learn about us at quora.com/wealthfront
- 32. Immune System Culture ConKnuous Test Driven IntegraKon Development Learn about us at quora.com/wealthfront
- 33. ConKnuous Deployment Immune System Culture ConKnuous Test Driven IntegraKon Development Learn about us at quora.com/wealthfront
- 34. every problem onlyonce stop the line if anything fails fast response vs. prevention (Eric Ries) Learn about us at quora.com/wealthfront
- 35. e nt pm ve lo trunk‐stable de small commits fwd/back compaKbility trivial rollbacks code experiments broken build → Learn about us at quora.com/wealthfront
- 36. e nt lo pm ve de commit messages can do stuff: #release:um #cc:david #pleasereview Learn about us at quora.com/wealthfront
- 37. ti ng eng ⊃ qa t es only automated tesKng forbidden calls bad code snippets stuff‐not‐tested‐test hitchfs (fs stub) LessIOSecurityManager Learn about us at quora.com/wealthfront
- 38. ti ng t es eng ⊃ qa only automated tesKng hudson selenium capybara other fe magic that I don’t know jack about Learn about us at quora.com/wealthfront
- 39. de eng ⊃ ops plo y me Running, nt accepting prod traffic zk ftw! Automated Unannounce self-test rollback monitoring fail fail Clients stop Accept prod Self test requesting traffic Start new Announce Shut down zk ftw! version (canaries + exponential deploys) Learn about us at quora.com/wealthfront
- 40. Learn about usat quora.com/wealthfront
- 42. !release <service> !restart <service> !buildstatus !alerts !markfixed <alertid> !jirafy <alertid> ... “Your most talented engineers should be working on your tools, and your culture must reflect this priority.” - Yishan Wong (Facebook) Learn about us at quora.com/wealthfront
- 43. shell ikq curl http+json services ad-hoc power tools Learn about us at quora.com/wealthfront
- 44. shell ikq curl http+json services ad-hoc power tools Learn about us at quora.com/wealthfront
- 45. Thanks! @arosien ⊂@wltheng http://eng.wealthfront.com 8 You can open an IRA as late 1 as April 18th 2011 (really, google it) and it apply to 2010. Learn about us at quora.com/wealthfront
Editor's Notes
- #2 \n
- #3 Big market &#x201C;As of October 2007, there are 8,015 mutual funds that belong to the Investment Company Institute (ICI), a national trade association of investment companies in the United States, with combined assets of $12.356 trillion&#x201D; (from Wikipedia)\n\nBusiness model\nCut of management fees\nMargin on trading commissions\n
- #4 Big market &#x201C;As of October 2007, there are 8,015 mutual funds that belong to the Investment Company Institute (ICI), a national trade association of investment companies in the United States, with combined assets of $12.356 trillion&#x201D; (from Wikipedia)\n\nBusiness model\nCut of management fees\nMargin on trading commissions\n
- #5 Big market &#x201C;As of October 2007, there are 8,015 mutual funds that belong to the Investment Company Institute (ICI), a national trade association of investment companies in the United States, with combined assets of $12.356 trillion&#x201D; (from Wikipedia)\n\nBusiness model\nCut of management fees\nMargin on trading commissions\n
- #6 Our goal is to connect investors with outstanding investment managers.\n\nRetail customers (net worth less than $1M) are underserved. The only actively managed investment vehicles available are mutual funds.\n\nSchwab created Schawb One Source which is THE marketplace for mutual funds.\n\nWe want to create the equivalent for individually managed accounts, essentially bringing wealth management to retail.\n\nOur foundational values are transparency and aligning interests. You can know everything about the investment manager you are entrusting. His portfolio holdings, his past transaction history, his rational, philosophy. And we use all this data to objectively vet managers. We are creating a platform for win-win situations.\n\nIn 6 months, we&#x2019;ve attracted over $11M and are growing very fast.\n\nWe&#x2019;re an SEC regulated company, en route to being FINRA regulated as a broker/dealer.\n
- #7 Our goal is to connect investors with outstanding investment managers.\n\nRetail customers (net worth less than $1M) are underserved. The only actively managed investment vehicles available are mutual funds.\n\nSchwab created Schawb One Source which is THE marketplace for mutual funds.\n\nWe want to create the equivalent for individually managed accounts, essentially bringing wealth management to retail.\n\nOur foundational values are transparency and aligning interests. You can know everything about the investment manager you are entrusting. His portfolio holdings, his past transaction history, his rational, philosophy. And we use all this data to objectively vet managers. We are creating a platform for win-win situations.\n\nIn 6 months, we&#x2019;ve attracted over $11M and are growing very fast.\n\nWe&#x2019;re an SEC regulated company, en route to being FINRA regulated as a broker/dealer.\n
- #8 \n
- #9 our context is extreme uncertainty\nif we can reduce the time to learn which way to go, we can increase our odds of success before we run out of money\n
- #10 eric ries&#x2019; graphic\n
- #11 eric ries&#x2019; graphic\n
- #12 eric ries&#x2019; graphic\n
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- #25 stuff on the shelves = waste\n
- #26 if you wait two weeks to deploy, there&#x2019;s so much that can go wrong\nso if you&#x2019;re testing the failure cases all the time you are much safer\n
- #27 bucket: heavy, imprecise, can spill\nhose: precise, controllable, flexible\n
- #28 Culture: takes a lot of discipline to achieve CD, it&#x2019;s about realizing we are human and do mistakes, risk mitigation everywhere\n\nContinuous integration: engineers must be aware of test success or failures, important to have physical reminders &#x201C;build monitor&#x201D;\n\n\n
- #29 Culture: takes a lot of discipline to achieve CD, it&#x2019;s about realizing we are human and do mistakes, risk mitigation everywhere\n\nContinuous integration: engineers must be aware of test success or failures, important to have physical reminders &#x201C;build monitor&#x201D;\n\n\n
- #30 Culture: takes a lot of discipline to achieve CD, it&#x2019;s about realizing we are human and do mistakes, risk mitigation everywhere\n\nContinuous integration: engineers must be aware of test success or failures, important to have physical reminders &#x201C;build monitor&#x201D;\n\n\n
- #31 Culture: takes a lot of discipline to achieve CD, it&#x2019;s about realizing we are human and do mistakes, risk mitigation everywhere\n\nContinuous integration: engineers must be aware of test success or failures, important to have physical reminders &#x201C;build monitor&#x201D;\n\n\n
- #32 the continuous deployment philosophy (eric ries)\n
- #33 \n
- #34 our continuous deployment system is hooked into the build system\nso in our commit message we can say: if the build passes then commit service UM\n\n
- #35 every new engineer pushes to production their first day\nno deep training, the tests give \n
- #36 every new engineer pushes to production their first day\nno deep training, the tests give \n
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- #39 This wasn&#x2019;t a good day for us. You can see two rollbacks in the bottom right hand corner.\n\nWe missed issues in testing which got out to production. Because of our investment in production infrastructure, we had those issues for about 45 seconds total, before our code automatically rolled back our bad code.\n\nI can also say that because of our process, we won&#x2019;t have either of those issues again.\n\nWhat could have been a very bad day, became mediocre at worst. And the things we learned will make us more stable going forward.\n
- #40 the continuous deployment philosophy (eric ries)\n
- #41 the continuous deployment philosophy (eric ries)\n
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