The document discusses various approaches to understanding broadband and technology from a community perspective, including:
1. Starting with community needs and involving local stakeholders.
2. Considering multiple perspectives from fields like development, education, and natural resource management.
3. Using systems thinking and participatory action research to understand complex relationships and emergent behaviors.
3. I nformation and C ommunication T echnologies 4 D evelopment “ ICD” (DFID) … radio and popular theatre
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10. Understanding broadband from the outside What is it you want to do with education, with health? How can you use the technologies to get there? --- a locally grown “theory of change”.
17. 1. Community development and Adult education Start where people are at Work with local champions Understand the context (history, politics, power, culture, age groups, jobs, aspirations, communication patterns) Reflect on your own role (the organization you work with is half the methodology)
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20. 1. Community development and Adult Education Attention Comprehension Interpretation Confirmation Acceptance Retention Behaviour change Rohrmann, B. 2000. A socio-pyschological model for analyzing risk communication processes. The Australasian Journal of Disaster and Trauma Studies Vol. 2000 (2) on-line Moments of truth: librarians in rural communities
21. 2. Natural resource management… Multiple perspectives - Columbia River Different languages - the power of indicators Kai Lee (1993) Compass and gyroscope. Washington DC: Island Press The Columbia River Basin -multiple stakeholders, unpredictable behaviour, reading system feedback… a metaphor to work with.
23. 2. Natural resource management and Communication for Development Policy communication Educational communication Advocacy communication Participatory communication
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28. "The cognitive and social impacts of mobile and pervasive technologies are largely unknown, the potential for negative side effects is high, and the possibility for unexpected emergent behaviors is nearly certain . Before individuals, families, or communities can make decisions about how to adopt, use, constrain or appropriate emerging technologies, we need better information about what mobile and pervasive media do to our minds and societies." (Rheingold, H. 2002. Smart mobs. Cambridge, MA. Basic books. p. 206)
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34. So what was in the water? An instrumental mind-set A focus on Technology and Information, at the expense of Communication Comfort in prediction and causality Evidence-based decision making… unchallenged Blind spots about how change is complex and systemic
35. Options? Systems thinking: ask who owns the problem, embrace emergent properties, engage stakeholders at the start, and read system feedback Focus on contribution instead of attribution Projects as policy experiments - including alternative evaluation Seek spaces for learning with policy makers - collaborative policy making