Appota Mobile Market Monthly Report on digital content market for mobile in Vietnam researched by APPOTA Corp. Information in this report is quoted and complied from various sources. Comments are from editors’ assessment. We welcome feedbacks and comments from you. Many thanks and Best Regards

2. APPOTA MOBILE MARKET
Report February 2013
Appota Mobile Market Monthly Report on
digital content market for mobile in
Vietnam researched by APPOTA
o Information in this report is quoted and
complied from various sources.
o Comments are from editors’
assessment.
o We welcome feedbacks and comments
from you.
Many thanks and Best Regards
Please view in fullscreen mode for better exprerience

3. Market Info
3% 4%
Smartphone market share
8%
Android
Android’s market share grow up to 70% of
smartphone sold worldwide in 2012.
iOS
14%
1,3 Billion Symbian
Smartphones 54% BlackBerry OS Android continues to become the number
Windows Phone 7
All others
one operating system in many countries
18%
including Vietnam
Source: App Annie
278% 266%
Growth rate of newly activated
247%
237%
Android & iOS devices
211% 209% 209%
189% 182%
177% 176% 171%
Vietnam is among the top countries with
high growth rate of newly activated iOS &
Android devices.
Source: Flury
Jan 2012 – Jan 2013

4. Market Info
900000
Number of application in
800000
Google caught up with Apple in September
Google Play & Apple
700000
600000 2012 with 700,000 applications and
500000 App Store
400000
GooglePlay
surpassed in January 2013 with 800,000
300000
200000
applications
100000
0 Source: App Annie
Sept '09 Sept '10 Sept '11 Sept '12 Jan '13
IDC report on the exponential growth of
100%
smartphone in comparison with featured
Worldwide Mobile Phone
90%
Forecast by Device Type
80%
70%
phone in early 2013 is the basic for Garner’s
60%
50% Smartphone prediction: the global application market
40%
30%
FeaturePhone
revenue will reach 25 billion USD by the
20%
10% end of 2013, up 62% compared to last year.
0%
2012 2013 2014 2015 2016 2017
(Actual) (Forecast) (Forecast) (Forecast) (Forecast) (Forecast)
Source: CNN

5. Market Info
iOS 6 is officially jailbroken in 5/2, which make
the sale of iPhone 5 increase dramaticly.
Many blockbuster Android phone are expected to
land on the market in 2013 such as Optimus G
Pro, HTC One, Xperia Z. It is a good signal.
Samsung Galaxy S4 will be officially announced
in 14/3. The next big thing from Korean Giant
will be Apple iPhone’s biggest competitor.
Source: techinasia

6. Market Info The war between chat application in Vietnam
LINE & Kakao Talk with massive
investment in communications
quickly get 1 million user after only
a few months. Zalo also reached
700,000 users but Viber and
Whatapps are still the giant with
3.5 million users of Viber.
Source: techinasia
Keywords: line, kakao, zalo

7. Store Stats Apple Store
Rank Change Name Category Publisher
1 - Zalo - Nhắn tin kiểu mới Social Networking VNG Corporation
2 - Plants vs. Zombies Games PopCap
3 - Instashare - Transfer files the easy way Productivity Lukas Foldyna
4 +1 Egg Shoot Deluxe Free Games KD Soft Ltd.
5 +5 Doodle Ducks Games HotGen Ltd.
6 -2 Cut Me In - Easy Photoshop Background Editor! Photo and Video Applause Pty Ltd
7 (new) Real Racing 3 Games Electronic Arts
NAVER Japan
8 -1 LINE Social Networking
Corporation
9 +3 Tình Kiếm Games Nguyen Quang
10 -2 Monsters, Inc. Run Games Disney
Top free applications in February in Vietnam
Source: App Annie

8. Store Stats Apple Store
Rank Change Name Category Publisher
1 +2 Adobe Photoshop Touch for phone Photo and Video Adobe
2 - Wood Camera - Vintage Photo Editor Photo and Video Bright Mango
3 -2 WhatsApp Messenger Social Networking WhatsApp Inc.
4 +2 Asphalt 7: Heat Game Gameloft
5 +27 Fruit Ninja Game Halfbrick Studios
6 +1 Bejeweled Game PopCap
Maps+ for Google Maps: Directions, Street View and
7 -3 Navigation Toni Peggs
Places Search
8 -3 FIFA 13 by EA SPORTS Games Electronic Arts
9 +4 Where's My Water? Game Disney
+19
10 Find the differences Sweet Shop Games MagicPocket
Top paid applications in February in Vietnam
Source: App Annie

9. Store Stats Google Play
Rank Change Name Category Publisher
1 - 52 tư thế Kama Sutra Lifestyle Skyapp
2 - Bắn vịt cổ điển !Cực hay! Sports_games Freestore.vn
3 - Ola Social MicroGame Corp.
4 - Castle Defense Arcade Elite Games
5 +1 AppStoreVn 2013 Productivity GSMVN
6 -1 Định vị điện thoại Productivity Tran Huy
7 - Speed Night 2 Racing ICLOUDZONE INC.
8 +1 Giết Kiến Arcade Freestore.vn
9 -1 Truyện tranh người lớn (16+) Comics GSMVN
10 - Bà già đánh cướp Casual qstore-vn
Top new free applictions in February in Vietnam
Source: App Annie

10. Store Stats Google Play
Rank Change Name Category Publisher
1 - Clear Vision 2 Arcade DPFLASHES STUDIOS
2 - Carbon (Premium) Tools ClockworkMod
3 +3 Slingshot Racing Racing Crescent Moon Games
4 -1 Pocket Stables Arcade Kairosoft Co.,Ltd
5 -1 合戦!!にんじゃ村 Arcade Kairosoft Co.,Ltd
6 -1 Bridge Constructor Playground Brain Headup Games
7 - Device Info Ex Live Wallpaper Personalization kurousa
8 +4 Sidebar Pro Tools Mohammad Adib
9 -1 Block Warfare Arcade Ammonite Design Studios Ltd
10 +1 Android Tweaker (PRO) Tools iGio90
Top new paid applications in February in Vietnam
Source: App Annie

11. Store Stats
Rank Name Category Publisher
1 LINE Social Networking NHN Vietnam
2 Kakao Talk Social Networking kakao
3 Phim Online Apps Việt Công Văn
4 Tử vi Trọn Đời2013 Books GSC Mobile Team
5 Starbiz – Trò chơi âm nhạc Apps Việt RubyCell Entertainment
6 Báo Mới 4 News Felix, JSC
7 Tử Vi 2013 Chúc Mừng Năm Mới Moapsoft
8 Photo Sticker Photo&Video Amazing Me
9 Gióng Games Zendios
10 Tra cứu PHONG THỦY Apps Việt Zendios
Top free iOS applications in February distributed by Appota

12. Store Stats
Rank Name Category Publisher
1 Việt SmartTV - Truyền Hình Số Việt Nam Entertainment The BlueApp Studio
2 Tập Thể Hình Apps Việt THE LIGHT soft
3 X2 Camera - Chụp ảnh bay, phân thân Photo & Video Tinilab
4 Tom & Jerry (20 tập) Entertainment Colrist
5 Sexy Videos Entertainment HV Mobile
6 Sổ thu chi MoneyCare Finance cmc0212iphone
7 Karaoke List Entertainment JOY Entertainment
8 mIDM - Tăng tốc Download Utilities The BlueApp Studio
9 Cẩm nang "Cậu nhỏ" (full, bản đủ nhất) Apps Việt www.118.vn
10 321 Kar Apps Việt Luke Soft
Top paid iOS applications in February distributed by Appota

13. Store Stats
Rank Name Category Publisher
1 LINE Communication NHN Vietnam
2 Tử vi 2013 Games Moapsoft
3 Contra Games B-GATE
4 Kakao Talk Communication Kakao
5 Lịch Việt Android Tools Zendios
6 Home Cinema Entertainment VuNguyen
7 MV Music Music & Audio MV DIGITAL
8 Gióng Android Arcade & Action Zendios
9 Báo Việt – Đọc báo nhanh nhất Viêt Nam Vietnamese BUUM ONLINE
10 Đào Vàng Games B-GATE
Top free Android applications in February distributed by Appota

14. Store Stats
Rank Name Category Publisher
1 Hình Nền Động - Tết Việt 2013 Chúc mừng năm mới VinaCoders Corp.
2 Quốc Kỳ Social Trần Thanh Trung
3 TIẾNG ANH THÔNG DỤNG Vietnamese Phạm Văn Trường
4 Học tiếng Nhật Vietnamese Phạm Văn Trường
5 TubeBox Pro – Youtube Downloader Media & Video Mobinet
6 NHỮNG CÂU TRUYỆN TIẾU LÂM FULL Comics NDT
7 Giúp bé học Bảng chữ cái Tiếng Việt Vietnamese tamkhong
8 Aiki 18+ Vietnamese peafone
9 Bé Tập Đánh Vần Vietnamese tamkhong
10 Mật Ngữ 12 Chòm Sao Vietnamese SuriSoft
Top paid Android applications in February distributed by Appota

15. Store Stats
12%
12% 13%
iOS
25% 6.336.208 27%
6.813.398 7.563.773 58% Android
63% 30%
60% Java
Dec-2012 Jan-2013 Feb-2013
AppStoreVn users’ statistics

16. Store Stats
19%
Games
Apps Việt
6% 45%
iOS
Social Networking
7%
Entertainment
Dec-2012 9% Photo & Video
14% Other
Games
19%
Jan -2013 Vietnamese
5% 45% Tools
Android
5% Personalization
Communication
9%
Other
Feb -2013 17%
Total downloads in Download by Category in
AppStoreVn AppStoreVn

17. Appota Inside
APPOTA is the fastest & most effective mobile content platform distribution via
top distribution channel in Vietnam such as appstore.vn, toiyeumobile, gsm.vn,
cydia.vn…
Corporated communities
Developer Application
Appota distribuition channel
Congdongios.com Impressions Clicks
Appota advertisement channel
Update : 2/2012

18. Appota Inside
Rank Application Developer
1 Phim Online ping203
2 SMS Chúc Tết 2013 nthienphuong
3 Home Cinema VuNguyen
4 Tử Vi 2013 moapsoft
5 Phân tích Kết quả Xổ Số nthienphuong
6 Tử Vi Trọn Đời 2013 moapsoft
7 SMS Valentine nthienphuong
8 Rút quẻ đầu năm 2013 moapsoft
9 Chém Gió Đầu Xuân ironmask285
10 Truyện Audio taluan86
Top iOS applications by revenue distributed by Appota 2/2013

19. Appota Inside
Rank Application Developer
1 Chém Cá gamevui
2 Tử vi 2013 moapsoft
3 Tử Vi Trọn Đời 2013 moapsoft
4 Contra bgate
5 Bắn bóng nước gamevui
6 Home Cinema VuNguyen
7 Mario (Phiên bản Mới) bgate
8 SMS Chúc Tết 2013 nthienphuong
9 Ai là triệu phú (Câu hỏi chuẩn) bgate
10 Học Cùng Bé imedia
Top Android applications by revenue distributed by Appota 2/2013

20. Appota Inside Applications for Tet Holiday 2013
Total number of Tet application is 150, but none of them is
remarkable. Horoscope applications account for nearly
1/3.
On 52 Tet application published by Appota, the average
downloads is 6,000 (= ½ last year), the average revenue is
not as good as last year. Only few app has revenue more
than 100 million.
Developers need to invest more time to make more
creative products.

21. Suggestion Log search
200 top keywords in AppStoreVn - iOS

22. Suggestion Log search
200 top keywords in AppStoreVn - Android

23. Suggestion Great ideas for developer
 E-card creating application.
 Tourist, travel application.
 Application for pregnant and children.
 Online movie application.

24. Mobile application disbution
Fastest & Most effective
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