1. The Sport of Fitness

2. Target Audience
• Members of current gyms ages
18-30.
• Males and females who are
already active and motivated to
work out.

3. Big Idea
• Workouts that give results.

4. Big Idea
• Showing the difference between a
pointless workout and a workout
that gives results.
• Taking pictures of yourself after
you start Crossfit will show you
how much your body is changing.
• Creating a contest will make
people try it more because they
want to win Crossfit apparel.

5. Big Idea
Workouts that give results

6. Tools and Tactics
• “Crossfit Challenge” Before and
after pictures uploaded to twitter
instagram.
• Hashtag #CrossfitChallenge.
• Pictures from over a 3 month
period.
• Winner receives free crossfit
apparel.

7. Key Performance Indicators

8. Budget
• Search Engine Optimization=
9,900
• Pay per click= 16,100
• Social Media=30,000
• Email=3,100
• Sponsor crossfit gyms=43,000

9. • Promoting the Crossfit Challenge
will create more traffic to
crossfit. This challenge will get
the word out and people will be
able to see the benefits of
crossfit.

10. Citations
• Crossfit.com
• Crossfitcriticalmass.com