Business Decisions Through Website Reporting By Apis Design In Calgary

How can proper website reporting help you make critical business decisions?
Apis Design Inc.

The missing link…

So what?
Helps answer asset allocation questions
Traditional vs. digital
Search / banner / email / social
Opportunity / threat monitoring tools
Competition, industry, clients
Keyword targeting

Path and tracking…
Visitors
Sources
Content
Goals
http://www.
1
2
3
4

Visitor tracking
What can you track?
Language, ISP, connection type
Browsers, OS, Screens, Flash, Java, etc.
Geography of visitor
Not very specific but a really good tool to see group behavior
Helps to identify usability flaws
1

Traffic sources
Search engines
What are they looking for? Keywords?
Referring sites
Where do they come from?
Direct traffic
How does traditional media spending affect traffic to the site?
2

Site content
Helps to answer questions:
Where people go on your site
How much time they spend
Are they interested
Pay attention to:
Landing / exit pages
Bounce rates
Pageviews
3

Tracking goals…
Setting the goals up
Think in terms of your end result
Identifying conversion path
Tracking conversions
Shopping carts, RFQ submissions
Analyzing conversions
4

Reporting options
General website performance
Visitors, sources, content, conversions
Keywords (organic) performance
Target keywords, competitor keywords
PPC Campaign performance
Social media monitoring
Vanity, industry, competitor

Path and tracking…
Visitors
Sources
Content
Goals
http://www.
1
2
3
4

Key takeaways…
Gather information, analyze, react
Not the other way around
Think in terms of the end result
Not how to get traffic but what is a conversion for you?
Use reporting to make better decisions
It’s at your fingertips already
“So what?” is what it’s all about

Do you currently have a website reporting vendor / company?
If you do, then do you pay attention to what those reports say?

What’s currently missing from your reports?
What’s the website information that will help you solve business problem?

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Business Decisions Through Website Reporting By Apis Design In Calgary

by Apis Design Inc. on Dec 15, 2009

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Business Decisions Through Website Reporting By Apis Design In Calgary — Presentation Transcript