Why APIs? Second Edition - Webcast Slides

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We Will Discuss »
- Why APIs are important to your organization?
- Which strategy is right for you: Internal, Partners, Customers or Open API?
- Frameworks and how to map your API strategy to your objectives and target channels

Are you taking advantage of the growing wave of mobile, social and cloud computing? Are you ready for whatever comes next? APIs are one of the most important technologies a business can use to reach new customers, expand partnerships and leverage existing investments in information technology. In this webcast, we'll introduce the core concept of APIs and discuss common patterns of business value.

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  • Why APIs? Second Edition - Webcast Slides

    1. 1. Why APIsApril 12, 2012Brian Mulloy Apigee@landlessness @apigee
    2. 2. groups.google.com/group/api-craft
    3. 3. youtube.com/apigee
    4. 4. IRC Channel #api-craft on freenode
    5. 5. mobile social cloud ubiquity
    6. 6. You need a strategy for the explosion inconsumption.
    7. 7. Android, iPhone, iPad Xbox, …Twitter, Linkedin, Facebook Foursquare, … Amazon, Groupon salesforce.com, PayPal, …
    8. 8. iPad iPhone, Wii, … Android, iPhone, Android Xbox, …Twitter, Linkedin, Twitter, Linkedin, Facebook LinkedIn Foursquare, … Foursquare, … Amazon, Amazon, Groupon salesforce.com, Salesforce salesforce.com, PayPal, … PayPal, …
    9. 9. Do business in the customer’s full context.
    10. 10. YouCustomers
    11. 11. Align your investments with your customers.
    12. 12. Example iPad app Your Product Your Partner iPad Facebook PayPal
    13. 13. What About Android? Your Your Your Product Your PartnerProduct Partner iPad AndroidFacebook PayPal Facebook PayPal
    14. 14. And LinkedIn? Your Your Your Product Your Partner Product Partner iPad Android LinkedIn PayPal LinkedIn PayPal Your Your Your Product Your Partner Product Partner iPad Android Facebook PayPal Facebook PayPal
    15. 15. And Another Partner? Your Your Your Your Your Product Your Partner A Your Product Your Partner BProduct Partner A Product Partner B iPad Android iPad AndroidLinkedIn PayPal LinkedIn PayPal LinkedIn PayPal LinkedIn PayPal Your Your Your Product Your Partner A Your YourProduct Partner A Your Product Your Partner B Product Partner B iPad Android iPad AndroidFacebook PayPal Facebook PayPal Facebook PayPal Facebook PayPal
    16. 16. And Another Product? Your Your Your YourProduct B Partner A Your Product B Your Partner B Product B Partner B iPad iPad AndroidLinkedIn PayPal LinkedIn PayPal LinkedIn PayPal Your YourProduct B Partner A Your Your Your Product B Your Partner B Product B Partner B iPad iPad AndroidFacebook PayPal Facebook PayPal Facebook PayPal Your Your Your Product A Your Partner A Your YourProduct A Partner A Your Product A Your Partner B Product A Partner B iPad Android iPad AndroidLinkedIn PayPal LinkedIn PayPal LinkedIn PayPal LinkedIn PayPal Your Your Your Product A Your Partner AProduct A Partner A Your Your Your Product A Your Partner B Product A Partner B iPad Android iPad AndroidFacebook PayPal Facebook PayPal Facebook PayPal Facebook PayPal
    17. 17. Resources Required Mobile & Social Ubiquity Web Internal Systems
    18. 18. The Big Bet of Yesterday Big Budget Long- Scarce, Term Expensive High Risk Project Technology Lots of Potential
    19. 19. Many Bets of Today Iterative Budgets Small, Cheap, Focused Ubiquitous Low Risk Projects Technology Quick Results
    20. 20. How to Do It All? Direct Indirect
    21. 21. The App Economy I want apps. AppPeople Apps Store
    22. 22. The App Economy I am competitive. AppPeople Apps Store
    23. 23. The App Economy I am changing everything. AppPeople Apps Store
    24. 24. The App Economy I make apps. App AppPeopl Apps Store Developer e
    25. 25. The App Economy I want to be in apps. App App InternalPeople Apps Store Developer Systems
    26. 26. The App Economy I want easy access. App App InternalPeopl Apps Store Developer Systems e
    27. 27. The App Economy I want easy I want security. access. App App InternalPeopl Apps IT Store Developer Systems e
    28. 28. The App Economy I want security & accessibility. App App InternalPeopl Apps IT Store Developer Systems e
    29. 29. The App Economy I provide security & easy access. App App InternalPeopl Apps API API Store Developer Systems e Team
    30. 30. Application Programming Interface (API)
    31. 31. Browser Ubiquity Web Site
    32. 32. Web UI & API Application ProgrammingUser Interface (UI) Interface (API)http://twitter.com/#!/jack/status/20 http://api.twitter.com/1/statuses/sho w/20.json<!DOCTYPE html> {<html data-nav-highlight-class- "created_at": "Tue Mar 21 20:50:14 +0000name="highlight-global-nav-home"> 2006", <head> "id": 20, <title>Twitter</title> "id_str": "20",<meta http-equiv="X-UA-Compatible" "text": "just setting up my twttr",content="IE=edge”> "source": "web",… …
    33. 33. The App Economy I am competitive. App App World of InternalPeopl Apps API IT Store Developer APIs Systems e
    34. 34. API Value Chain App App World of API InternalPeopl App API Store Developer APIs Team Systems e
    35. 35. Application Developers are KingmakersApp App App World of API Internal App APIUser Store Developer APIs Team Systems
    36. 36. API Initiatives Internal Partners Customers Open
    37. 37. Internal • No developers Loners • No problem • Less planning Departments • More doing • Agile IT • and Stable
    38. 38. Partners • More reach Channels • New revenue • Expand footprint Extenders • Strategic offerings Completers • Plug holes
    39. 39. Customers • Innovative Apps Innovation • Extend Features • Data Sync Integration • Business Process • Upload data Batch Kickstart • Upload users
    40. 40. Open • Huge crowds Breakthroughs • Wait and see • Niche developers Niches • Niche solutions • Inspire research Directed • Solve problems
    41. 41. Enterprise API Engine Internal Open Partners Customers
    42. 42. THANK YOUSubscribe to API webinars at:youtube.com/apigee
    43. 43. THANK YOUIRC#api-crafton freenode
    44. 44. THANK YOUQuestions and ideas to:groups.google.com/group/api-craft
    45. 45. THANK YOUContact me at:@landlessnessbrian@apigee.com

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