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Why APIsApril 12, 2012Brian Mulloy     Apigee@landlessness    @apigee
groups.google.com/group/api-craft
youtube.com/apigee
IRC Channel  #api-craft on freenode
mobile   social   cloud   ubiquity
You need a strategy for the explosion inconsumption.
Android, iPhone,                                iPad                                       Xbox, …Twitter, Linkedin,      ...
iPad   iPhone, Wii, …                                                 Android, iPhone,                                    ...
Do business in the customer’s full context.
YouCustomers
Align your investments with your customers.
Example iPad app         Your Product        Your Partner                      iPad           Facebook            PayPal
What About Android?  Your             Your                            Your Product   Your PartnerProduct           Partner...
And LinkedIn?          Your            Your                                   Your Product     Your Partner        Product...
And Another Partner?  Your              Your                                          Your              Your              ...
And Another Product?  Your               Your                                           Your               YourProduct B  ...
Resources Required                                      Mobile & Social                                      Ubiquity     ...
The Big Bet of Yesterday                             Big                           Budget             Long-       Scarce, ...
Many Bets of Today                       Iterative                       Budgets            Small,      Cheap,           F...
How to Do It All?                    Direct   Indirect
The App Economy    I want apps.           AppPeople             Apps           Store
The App Economy     I am competitive.           AppPeople                   Apps           Store
The App Economy         I am changing everything.         AppPeople              Apps         Store
The App Economy                       I make apps.        App               AppPeopl           Apps        Store          ...
The App Economy                                    I want to be in apps.         App              App                     ...
The App Economy                       I want easy                          access.        App              App         Int...
The App Economy                       I want easy                                     I want security.                    ...
The App Economy                                   I want security                                   & accessibility.      ...
The App Economy                                   I provide security                                     & easy access.   ...
Application Programming Interface (API)
Browser     Ubiquity Web Site
Web UI & API                                       Application ProgrammingUser Interface (UI)                    Interface...
The App Economy                              I am competitive.        App              App       World of                 ...
API Value Chain        App             App       World of          API   InternalPeopl           App                      ...
Application Developers are KingmakersApp    App             App       World of          API   Internal               App  ...
API Initiatives         Internal   Partners   Customers   Open
Internal                         • No developers             Loners      • No problem                         • Less plann...
Partners                        • More reach            Channels    • New revenue                        • Expand footprin...
Customers                              • Innovative Apps              Innovation      • Extend Features                   ...
Open                       • Huge crowds       Breakthroughs   • Wait and see                       • Niche developers    ...
Enterprise API Engine                         Internal                Open                Partners                        ...
THANK YOUSubscribe to API webinars at:youtube.com/apigee
THANK YOUIRC#api-crafton freenode
THANK YOUQuestions and ideas to:groups.google.com/group/api-craft
THANK YOUContact me at:@landlessnessbrian@apigee.com
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Why APIs? Second Edition - Webcast Slides

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Published on

We Will Discuss »
- Why APIs are important to your organization?
- Which strategy is right for you: Internal, Partners, Customers or Open API?
- Frameworks and how to map your API strategy to your objectives and target channels

Are you taking advantage of the growing wave of mobile, social and cloud computing? Are you ready for whatever comes next? APIs are one of the most important technologies a business can use to reach new customers, expand partnerships and leverage existing investments in information technology. In this webcast, we'll introduce the core concept of APIs and discuss common patterns of business value.

Published in: Technology, Business

Why APIs? Second Edition - Webcast Slides

  1. 1. Why APIsApril 12, 2012Brian Mulloy Apigee@landlessness @apigee
  2. 2. groups.google.com/group/api-craft
  3. 3. youtube.com/apigee
  4. 4. IRC Channel #api-craft on freenode
  5. 5. mobile social cloud ubiquity
  6. 6. You need a strategy for the explosion inconsumption.
  7. 7. Android, iPhone, iPad Xbox, …Twitter, Linkedin, Facebook Foursquare, … Amazon, Groupon salesforce.com, PayPal, …
  8. 8. iPad iPhone, Wii, … Android, iPhone, Android Xbox, …Twitter, Linkedin, Twitter, Linkedin, Facebook LinkedIn Foursquare, … Foursquare, … Amazon, Amazon, Groupon salesforce.com, Salesforce salesforce.com, PayPal, … PayPal, …
  9. 9. Do business in the customer’s full context.
  10. 10. YouCustomers
  11. 11. Align your investments with your customers.
  12. 12. Example iPad app Your Product Your Partner iPad Facebook PayPal
  13. 13. What About Android? Your Your Your Product Your PartnerProduct Partner iPad AndroidFacebook PayPal Facebook PayPal
  14. 14. And LinkedIn? Your Your Your Product Your Partner Product Partner iPad Android LinkedIn PayPal LinkedIn PayPal Your Your Your Product Your Partner Product Partner iPad Android Facebook PayPal Facebook PayPal
  15. 15. And Another Partner? Your Your Your Your Your Product Your Partner A Your Product Your Partner BProduct Partner A Product Partner B iPad Android iPad AndroidLinkedIn PayPal LinkedIn PayPal LinkedIn PayPal LinkedIn PayPal Your Your Your Product Your Partner A Your YourProduct Partner A Your Product Your Partner B Product Partner B iPad Android iPad AndroidFacebook PayPal Facebook PayPal Facebook PayPal Facebook PayPal
  16. 16. And Another Product? Your Your Your YourProduct B Partner A Your Product B Your Partner B Product B Partner B iPad iPad AndroidLinkedIn PayPal LinkedIn PayPal LinkedIn PayPal Your YourProduct B Partner A Your Your Your Product B Your Partner B Product B Partner B iPad iPad AndroidFacebook PayPal Facebook PayPal Facebook PayPal Your Your Your Product A Your Partner A Your YourProduct A Partner A Your Product A Your Partner B Product A Partner B iPad Android iPad AndroidLinkedIn PayPal LinkedIn PayPal LinkedIn PayPal LinkedIn PayPal Your Your Your Product A Your Partner AProduct A Partner A Your Your Your Product A Your Partner B Product A Partner B iPad Android iPad AndroidFacebook PayPal Facebook PayPal Facebook PayPal Facebook PayPal
  17. 17. Resources Required Mobile & Social Ubiquity Web Internal Systems
  18. 18. The Big Bet of Yesterday Big Budget Long- Scarce, Term Expensive High Risk Project Technology Lots of Potential
  19. 19. Many Bets of Today Iterative Budgets Small, Cheap, Focused Ubiquitous Low Risk Projects Technology Quick Results
  20. 20. How to Do It All? Direct Indirect
  21. 21. The App Economy I want apps. AppPeople Apps Store
  22. 22. The App Economy I am competitive. AppPeople Apps Store
  23. 23. The App Economy I am changing everything. AppPeople Apps Store
  24. 24. The App Economy I make apps. App AppPeopl Apps Store Developer e
  25. 25. The App Economy I want to be in apps. App App InternalPeople Apps Store Developer Systems
  26. 26. The App Economy I want easy access. App App InternalPeopl Apps Store Developer Systems e
  27. 27. The App Economy I want easy I want security. access. App App InternalPeopl Apps IT Store Developer Systems e
  28. 28. The App Economy I want security & accessibility. App App InternalPeopl Apps IT Store Developer Systems e
  29. 29. The App Economy I provide security & easy access. App App InternalPeopl Apps API API Store Developer Systems e Team
  30. 30. Application Programming Interface (API)
  31. 31. Browser Ubiquity Web Site
  32. 32. Web UI & API Application ProgrammingUser Interface (UI) Interface (API)http://twitter.com/#!/jack/status/20 http://api.twitter.com/1/statuses/sho w/20.json<!DOCTYPE html> {<html data-nav-highlight-class- "created_at": "Tue Mar 21 20:50:14 +0000name="highlight-global-nav-home"> 2006", <head> "id": 20, <title>Twitter</title> "id_str": "20",<meta http-equiv="X-UA-Compatible" "text": "just setting up my twttr",content="IE=edge”> "source": "web",… …
  33. 33. The App Economy I am competitive. App App World of InternalPeopl Apps API IT Store Developer APIs Systems e
  34. 34. API Value Chain App App World of API InternalPeopl App API Store Developer APIs Team Systems e
  35. 35. Application Developers are KingmakersApp App App World of API Internal App APIUser Store Developer APIs Team Systems
  36. 36. API Initiatives Internal Partners Customers Open
  37. 37. Internal • No developers Loners • No problem • Less planning Departments • More doing • Agile IT • and Stable
  38. 38. Partners • More reach Channels • New revenue • Expand footprint Extenders • Strategic offerings Completers • Plug holes
  39. 39. Customers • Innovative Apps Innovation • Extend Features • Data Sync Integration • Business Process • Upload data Batch Kickstart • Upload users
  40. 40. Open • Huge crowds Breakthroughs • Wait and see • Niche developers Niches • Niche solutions • Inspire research Directed • Solve problems
  41. 41. Enterprise API Engine Internal Open Partners Customers
  42. 42. THANK YOUSubscribe to API webinars at:youtube.com/apigee
  43. 43. THANK YOUIRC#api-crafton freenode
  44. 44. THANK YOUQuestions and ideas to:groups.google.com/group/api-craft
  45. 45. THANK YOUContact me at:@landlessnessbrian@apigee.com

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