WordPress Expert Course Introduction

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Learn WordPress with our hands-on, expert instructor-led training course. Our WordPress classes are task-based and focus on real-world scenarios and challenges individuals face in their day to day dealings with the platform. Our experts have been designing and creating websites using the WordPress platform since 2005. We would love to have you in our next workshop. Come out and have fun while learning! Contact us today to schedule your WordPress Training!

Design Technology Business

WordPress Expert Training
Brought to you by:

Our WordPress classes are task-based and focus on
real-world scenarios and challenges individuals face
in their day to day dealings with the platform.
Who am I and what makes me qualified to teach this
course?
I a published author, web developer, marketer and
technical trainer and I have been supporting small
businesses since 1998. I have years of experience in
traditional marketing, online marketing, freelance
commercial/technical copy-writing, graphics
design, Web development and technical instruction
development/presentation. I have built over 1,000
WordPress websites and have instruct over 100
Wordpress courses online and face to face.

Who is this training best suited for?
• Individuals interested in learning
how to design a professional
WordPress website
• Individuals responsible for
maintaining their company website
• Internet marketing experts and
service providers looking to add
WordPress to their service listings

Training Options
• Small Group at Your Location (Contact us for more
information)
• Online via Webinar with Onsite Tutoring (if needed)
• One on One Training at Our Location (Contact us for
more information)
• Pre-recorded Video (60 Videos with over 250 minutes of
training)

What is Covered in Our Training?
• Our WordPress training is customized to fit each team or
individual’s specific needs. Our typical training course
includes (but can be altered to meet your individual
needs):
• WordPress.com vs. WordPress.org
• Selecting your hosting platform. WordPress.com vs. a Self-
hosted option
• Installing WordPress (Self-hosted)
• Exploring the Dashboard or Admin Area
• WordPress Pages vs. WordPress Posts (understanding the
difference)
• Selecting the right WordPress theme
• Paid Themes vs. Free Themes
• Creating Pages

• Creating Posts
• Creating a WordPress Menu
• What are Plugins?
• Which Plugins your website needs?
• Customizing your WordPress theme
• Updating pages
• Uploading new blog posts
• Updating pages
• Adding images
• Adding videos
• Working with Short-codes
• Creating a blog
• Organizing your blog categories and tags
• Managing comments
• Software updates
• How to back up your site

Do we cover specific themes?
As you know Wordpress is theme or
template based making it easier to
design a professional website with
little to no coding. In the
training, we cover working with up
to 10 themes and the students get
to vote on which themes we cover.
After the course if you need help
with a specific theme, you can
request additional support at no
cost within 45 days of the course.

I look forward to helping
you master WordPress
Have Questions?
Contact us today at 866-874-3647 or via email at
wordpress@apexassisting.com

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https://www.hubspot.com/state-of-marketing · Scaling relationships and proving ROI · Social media is the place for search, sales, and service · Authentic influencer partnerships fuel brand growth · The strongest connections happen via call, click, chat, and camera. · Time saved with AI leads to more creative work · Seeking: A single source of truth · TLDR; Get on social, try AI, and align your systems. · More human marketing, powered by robots

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ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!

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Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits. To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups. Technology For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did. While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis. Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad. Age and Gender When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same. Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers. Race Affects Attitudes As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).

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The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands. It’s important that you’re ready to implement new strategies in 2024. Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024. You’ll learn: - The latest trends in AI and automation, and what this means for an evolving paid search ecosystem. - New developments in privacy and data regulation. - Emerging ad formats that are expected to make an impact next year. Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape. If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.

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From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world. With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively. The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage. Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience. See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers See the original article on Forbes here: http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b

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Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world. Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance. For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age. Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.

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