E marketing day 1
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3 part online marketing course for small businesses.

3 part online marketing course for small businesses.

More in: Technology , Business
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  • 1. E-MarketingMarketing your business online Alexandria, Egypt - Nov 2012
  • 2. E-Marketing - Overview Day 1 Bringing your businesses online ● Setting up a website for your business ● Social media crash course ● Managing your web presence Day 2 Driving online traffic ● SEO & backlink building 101 ● Online marketing tactics ● Running a Google Adwords campaign ● Running a Facebook campaign Day 3 Driving online traffic & getting sales ● Converting visitors to customers ● Google Analytics – monitoring & optimizing your website ● Advanced SEO tacticsAlexandria - November 2012
  • 3. Bringing Your Business Online ● What to expect in the online marketing process. The tuff truth: 644, 275,754 active websites in the world. ■ No marketing = 1-2 visitors per month ■ 6 months to see good traffic ■ continuous effort 1-4 hours weekly ■ The good news: online sales 20% yearly growth ■ 80% small business say gained over a 25% customers online ■ Business I have worked with: Potter Cohen Law, Western Fencing, ■ SoleSociety, DirectTV, Home Insurance ● Moving OnlineAlexandria - November 2012
  • 4. Setting up a website for your business. Asking the right questions Planning your website - the good recipeAlexandria - November 2012
  • 5. Setting up a website for your business.Asking the right questions. What is the goal of my website? ● service vs product oriented ● brand awareness vs sales drivenAlexandria - November 2012
  • 6. Setting up a website for your business.Asking the right questions.○ Should I use a CMS? ● What is a CMS (Content Management System) ● Pros / Cons ● Finding a hosting companyAlexandria - November 2012
  • 7. Setting up a website for your business.Content Management System usage breakdownAlexandria - November 2012
  • 8. Setting up a website for your business.Asking the right questions.○ How will I set up/host my website ? ● Setting up a business website on a Website builder platform ● Site Builder through hosting providers (Recommended) ● Custom Website DevelopmentAlexandria - November 2012
  • 9. Setting up a website for your business.Asking the right questions.○ What should my domain name be? ● Get most commonly used extension, in usa this is “.com” ● Brand vs Keyword targeting ● Use old domain names ● Your Business name ● Avoid - Long names, uncommon extensions, hard to remember, hyphens numbersAlexandria - November 2012
  • 10. Setting up a website for your business.Ingredients for a marketable website. ● Have a brand ○ Business name ○ Tagline ○ Logo ○ Business Colors ○ Mission statement ○ Business Theme ● Be consistentAlexandria - November 2012
  • 11. Setting up a website for your business.Ingredients for a marketable website. ● Have a clear site navigation ● Look Good ● Use Fixed Width LayoutAlexandria - November 2012
  • 12. Setting up a website for your business.Ingredients for a marketable website. ● Have a clear site category/directory structure. /business-hours /about-us /contact-us /menu/food /menu/food/bread /menu/drink /menu/drink/pepsi /events/live-bands /events/live-bands/papa-roach /events/game-nights /events/game-nights/bingo /news /news/restaurant-launches-in-alexandria-egypt ● Try to avoid using drop down menus in main site navigation.Alexandria - November 2012
  • 13. Setting up a website for your business.Ingredients for a marketable website. ● Great Content ○ Videos ○ Audio Content ○ Images ○ Articles ○ PDFs ● What makes great content? ○ original, industry specific, up to date, commonly needed ● Other content Ideas ○ lists, Testimonials, Glossary of terms, Quizzes, Case studies, data/research, Question/AnswersAlexandria - November 2012
  • 14. Setting up a website for your business.Ingredients for a marketable website. ● Good Page Titles ● Fast Site ● Other Ingredients ○ Clear contact info (phone # on every page) ○ Sitemap ○ Rss Feed ○ Social Media IntegrationAlexandria - November 2012
  • 15. Setting up a website for your business.Ingredients for a marketable website. ● Putting it all together ○ Questions answered ○ Content Created ○ Site navigation/structure layout ○ Look /Feel & Logo Designed ○ Domain, Hosting provider & CMS or programmer selectedAlexandria - November 2012
  • 16. Social Media Crash Course. ● Social Media StatisticsAlexandria - November 2012
  • 17. Social Media Crash Course● Social Media is used to ○ Building brand awareness ○ Create company visibility ○ Reach your target market directly ○ Get immediate feedback from customers ○ Engage your customers ○ Enhance SEO / Google rankingAlexandria - November 2012
  • 18. Social Media Crash Course● Social Media and Small Business ○ How much time and resources are required? ○ Is social Media worth it for my small business?Alexandria - November 2012
  • 19. Social Media Crash Course2012 social media total users stats - (numbers in millions)Alexandria - November 2012
  • 20. Social Media Crash CourseJan 2012 avg minutes/userAlexandria - November 2012
  • 21. Social Media Crash CourseJan 2012 - Extrapolated total site social media usage (in millions of minutes/month)Alexandria - November 2012
  • 22. Social Media Crash CourseThe big social media platforms ● Facebook ● Twitter ● Google + ● Youtube ● Pinterest ● LinkedIn ● TumblrAlexandria - November 2012
  • 23. Social Media Crash CourseFacebook - An in depth look ● Setting up a facebook page ● Building a fan base ○ Find and engage in groups that are in your industry ○ Leverage current fan/friend base (dont spam or invite all friends) ○ Regularly offer interesting content ○ Offer incentive for users to like pageAlexandria - November 2012
  • 24. Managing your web presence Properly Integrating Social Media ● Using the like button properly? ● Careful with outbound social media links ● Use share/like links liberally ● Social Media Management tools ○ hootsuiteAlexandria - November 2012