A presentation on the rules for programs in Broward County Libraries and advice on how to market your programs.

1. Resources for all
Nuts and Bolts Training
Marketing and Programming
in the current environment
presented by
Lillian Coopersmith and Barbara Miller

2. Online calendar submissions
 How To Get Information to your
Customers about Your Programs
 Newspaper and magazine online calendar
submissions-email addresses are at end
of most news stories
◦ Know the deadlines
◦ Know what they want
 Religious editors
Book editors
Children’s programming

3. It’s All Free
 County Resources
 eCountyLine is produced
monthly by the Broward County Office of Public Communications –
publicinfo@broward.org
 Sun E-News
 Library web page
 www.broward.org/library
 The best tool is the Event Management System –virtual calendar -
 http://bclnetex.browardlibrary.org/
 Will be on library home page for the public in the near future
 Please contact Steve Rodeberg if you are not using EMS
 Paycheck stubs – payroll@broward.org
 Cultural Directory – http://www.Broward.org/arts/culturaldirectory/cd_attractions.htm
 TV Floor Monitors with monthly programming information
 Email Lists of customers generated from individual programs
 Bookings is gone but E-Communications produces monthly fliers
 Submit information to address below
 M:Common!!!Listings for the E-Updates!!!November 2009
Individual library page
◦ http://www.broward.org/library/branch_mn.htm

4. Grant funds received from
Susan G. Komen for the Cure programs
 One project and the options available for
promotion
 October is Breast Cancer Awareness
Month
 Library Publicity is everywhere
 Flyers, magazines, newspapers,check
stubs, TV monitor, library web page,
interior bus cards, inserts in Chopin
programs, signage, branch participation,
Friends Book Fairs, branch tables,
elevator signs, governmental center

5. Interior Bus Cards
 In All Broward County Buses

6. Full page article
 Family Life article
 October edition

7. You Can Do this in
Microsoft Publisher
 One page flyer
 Printed at county
print shop
Insert in October
Chopin program
Elevator signs

8. TV Media Coverage
 WPLG-Channel 10

9. Banner
 Signage

10. 2008 Main Library Pretty in Pink

11. Programming
 Annual Program Goals-Themes
◦ ALA, Major Holidays
 Know Your Community
 Partners are your best friends
◦ Friends groups, Chopin, Komen for the Cure
 Sharing resources
 Risk Management Needs to Know
 Grants – apply with approval from Regional
Manager
◦ Tara Zimmermann is our Grants Coordinator
 Resources include: Grants.gov; ALA;BPLF

12. Meetings at the Library
 Non profit group designation is found at
Sunbiz.org
 Room rental – County Administrative Code
37.10
 Deposit if paying for room
 Political or Religious Groups
 Use Event Management System to book
rooms-each branch should have a
person who is assigned to input
 reservations in EMS
 Solicitation approval is needed
◦ Forms on BCL Net and BC Net

13. Exhibits and Displays
 Insurance – Fill out the forms
 Fax to Risk Management Division
 954-357-6545- fax
 Be sure you have signed by the exhibitor
 Exhibit Guidelines
 Insurance requirements
 Review with exhibitor
◦ Installation – check before hung to avoid censorship
◦ Length of time for exhibit
◦ No prices displayed but need prices for insurance purposes
that is given to Risk Management
 Sharing of Traveling Displays/Exhibits
◦ Stories to Share –Komen
◦ SunWorks from NASA
◦ Astronomy(SFAAA) Exhibit

14. Food and Liquor
 Reception Catering
 If you are catering or serving liquor at a reception, it is
necessary to work with the Division of Risk Management
 From the caterer, you will need to request a certificate of
insurance with actual policy numbers which will show that
the insurance coverage is in effect. Also, the insured
caterer must have 30 days cancellation notice on the
insurance policy. The Broward County Board of County
Commissioners must be added as certificate holders.

 When you receive certificates from vendors, please send to
certificatesofinsurance@broward.org so you have approved
certificates in plenty of time

15. Reporters/Film Crew
 Reporters in Building
 When to speak directly to media – program
information
 When to notify Library Director or Supervisor –
breaking news (budget, emergencies, crime)
 Filming in Library- $100 per hour in County Code
◦ Broward Film Alliance www.browardalliance.org
 Approvals needed from customers for photos
that we take for library publications –
◦ Public Communications
◦ BC Net under Forms

16. Questions?
 Thank you for your interest.
 Questions